Toll-Free 866-836-4617 | Email:info@WeddingProCourses.com

WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at info@wpic.ca or (905) 474-9292

WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at info@wpic.ca or (905) 474-9292

WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at info@wpic.ca or (905) 474-9292

WPIC’s February Instagram Contest

#WPICigChallenge

#WPICigContest

WPIC will be running a different Instagram contest each week in February to win some amazing prizes each and every week!

Contest 1– February 1-5, 2015
Contest 2– February 8-12, 2016
Contest 3– February 15-19, 2016
Contest 4– February 22-26, 2016

Every Monday at 10:15am on WPIC’s Instagram @WPICinc there will be a prize and contest announced.

STEP ONE: Do you follow us on Instagram? If not, follow us at @WPICInc

STEP TWO: Every Monday in February check out the new challenge.

STEP THREE: Complete the Instagram Challenge and post it on your Instagram account with the hashtag #WPICigContest

STEP FOUR: The winning photo will be posted on WPIC’s Instagram account on the Friday of that week

Contests will run from Monday 10:15am-Friday 10:15am.

Branding Your Business – The Importance of Standing out From the Crowd

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu (As seen on the Event Source Blog)

We all know the basic fundamentals of having a brand: a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc.

You are your business, and your business is you and it’s time to take it a bit further. By being authentic, having a presence on social media, knowing your target market and giving good customer service, you are creating a brand that you should feel great about.

brand

Be your Authentic Self:

The best way to be authentic with your customers is to be true to your brand. You need to be communicating your brand clearly, consistently and continuously. Believe it or not, it‘s actually not that hard to stand out from the crowd.

We all have our own way of doing things based on situations and experiences that we have had over the course of our lifetime.  The things that we believe in, the way we handle difficult clients, tricky situations, deadlines and customer service; it all comes down to our own individual strengths and weaknesses. Take a good hard look at both of these things, and put your strengths into play. Not so sure about what your strengths and weaknesses are? Ask your past clients, good friends, trusted family members and industry colleagues about what they see as your best attributes, skills and things you need to work on. Keep in mind that you don’t want just anyone to be ripping you apart; this is supposed to be eye-opening and helpful, after all. After they have chewed you up and spit you out, really think about it and listen to what they have to tell you, and make changes as you see fit.

Social Media:

Social media can be an excellent source for branding, and a great tool for marketing your business to the wedding and events industry. Facebook, Pinterest, Twitter, Instagram, blogging and Google+ are available free to you to share your products, services and personality with existing and potential clients. Use them to show glimpses of what goes on in your business and what you do on a regular basis with the use of photos, things you discuss, your comments, and interact with your followers. Share positive feedback from past clients, show photos of you with your clients, photos of yourself and your team working at a wedding or event, share exciting news about your company, share behind the scenes photos at weddings and events, etc.

*70% of consumers prefer getting to know a company via articles than ads.

Know Your Target Market:

Who are your clients? You need to know who you are talking to with your marketing.  What age are they, what is their average household income?  Where do they live? What are they willing to spend on your service or product? What is their style? Everything you do with your business should be aimed at them. You need to understand your target market and be able to give them what they want and need. When you know and understand this, then you can look at where these potential clients are looking online and off, to find your type of services.

Give Good Customer Service:

This should be your company’s priority. Our businesses are built on personal interactions and client expectations. The best advice I can give on this subject is to put yourself in the position of your clients.  What would make you feel good about working with your company? Are you making your clients feel special, that they are important to you, and that you care and are passionate about your service? Are you listening and finding a solution to their concerns and problems? If you have had complaints in the past, did you own up to the mistakes? Did you learn from them? What can you do to ensure it doesn’t happen again? Be professional, prompt, know your industry and product, under promise and over deliver, understand what your clients want and need from you, listen, and make sure you understand exactly what it is they want from you, and make your clients satisfaction a priority.

**70% of buying experiences are based on how the customer feels they are being treated.

Source:

*Ann Handley http://www.entrepreneur.com/article/227379

**Mckinsey http://www.mckinsey.com/insights/organization/the_moment_of_truth_in_customer_service

10 Tips for a Good Branding Selfie

By: Tracey Manailescu, Kaley Campbell and input from Danielle Andrews Sunkel

WPIC Office Manager Kaley Campbell and I decided that we needed a coffee fix yesterday morning. So we bundled up because it was super duper chilly, and were all ready to go when Kaley said, “Let’s grab the WPIC sign and sneak a photo” (as she always does).  Then we thought, hey let’s make it even more interesting, and bring the WPIC mugs to spice it up a bit, LOL! So that is what we did.

selfie

We were able to snap some pretty darned cute ones, as well as facing some selfie challenges along the way.  Eeek!  Thank goodness a random stranger and his pal helped us out for two of the photos! So tons of spilled coffee, odd angles and weird facial expressions later, we thought we would share some of the photos with you here.

selfie1

Selfie Tips:

  1. Hold the camera just above eye level for the most flattering view.
  2. Have natural lighting.  Outdoors is best or move by a window.
  3. Choose a background that won’t take the focus off of you.
  4. Take lots of photos so you have a variety to choose from.
  5. Take tons of different photos with various angles and lighting.
  6. Being off centre can add more interest.
  7. Get over the embarrassment of taking a selfie.  Almost everyone does them.
  8. Don’t be afraid to show your personality, because you are your brand.
  9. The more you practice the better you will get at taking selfies (ie. Making sure props are facing the camera).
  10. Photos are much more human and interesting to others when you mix them up with a personal touch.

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