We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at email@example.com or (905) 474-9292
We are always happy to talk to or assist the Media.
by Danielle Andrews Sunkel
Business cards are an essential part of your marketing and brand awareness. One could argue they are the most important aspect of your marketing, second only to your website. Every where you go, any time you speak about your business, any time you introduce yourself, you are giving your card to someone ( or you should be ). What does your business card really say about you and your business?
I understand we all need to start somewhere, and ordering the free business cards is great when you are just starting up and have not fully establish your niche, (I shudder at my first business cards and lack of professional logo!) But once you have established yourself and understand your niche, you need to recognize it is time to take it up a notch and show the world who you are. It is so disappointing to be speaking with someone, be interested in their company and then receiving a bad business card. It completely changes the way you see their company.
Just like an invitation is a wedding guest’s first glimpse of the wedding, your business card is often the first glimpse a potential client or affiliate has of your business. Just as a wedding invitation should properly depict the style and formality of a wedding, your business card should properly depict your style and type of clientele.
A business card should communicate your contact information, company brand, style, if you are innovative, modern or classic and the level of clientele you work with.
Components of a great business card:
- Professional logo
- Nice design
- Quality paper/stock
- Directs to a professional website
- Business URLs
- Proper representation of the scope and caliber of the company
We have focused on the importance of a logo before, so having a professional logo goes with out saying. We have focused on the importance of a good website.
*If you are using a gmail account or a free URL for your business, get proper business URLs before you make business cards.
Business cards can be printed on a multitude of different stocks: Cardstock, plastic, linen, coated, metal, magnetic, cotton, bamboo, wood, chocolate, cookies, pearlized, clear, etc.
The quality of your stock, should be a direct reflection of the quality of wedding you wish to work with. If you get your business cards printed at a discount stationer, using one of their templates, do not expect to book 6 and 7 figure weddings. Likewise, if your goal is to work with couples on a budget to help them stretch their wedding dollar, don’t pass out letter pressed business cards on thick cotton or bamboo. If you print your business cards at home you are conveying the message that you have a hobby, not a business.
If you are specializing in weddings, why not have a Wedding Stationer create your business cards? Have the cards laser-cut or letter pressed, just like a high-end invitation.
Show your flair and choose a design that does not fit the business card cookie cutter. Have portrait rather than landscape cards, use calligraphy or abstract fonts. Show your personality.
There are many great graphic artists who can create a business identity package for you. It does not have to cost you a lot of money, there are many wonderful graphic designers who specialize in business identity, ready to be hired on Elance.com.
Shape and Size
Business cards do not have to be the usual 2-inch x 3-inch cards most commonly seen. Stand out from the crowd and have square, circle, mini, larger, rounded corners, etc.
Look at all these shapes available at MorningPrint.com:
Whatever you choose to represent your company, remember that is exactly what you are doing, representing your company. Before you order those business cards, ask yourself, “What does this card say about me?”
by Chris Valliere, WPICC of Wild Lotus Weddings in Edson, Alberta
Nothing says fun in a small town, more than a cute little country wedding. We had so much fun brainstorming ideas for this shoot and when somebody brought up, “You guys should do a country themed photo shoot,” we knew we could not resist.
Country weddings are not only simple, but they are extremely romantic and fun. We knew that with Edson being a small town with some of that country feel, it would be perfect to help showcase some of our ideas.
We need to send many thanks to such a great group of people. Without them, our vision never would have happened. Shelley Whitnack and her daughters from Simply Beautiful Events for creating an outstanding table set-up and decor fit for a country wedding. Leslie Miko for creating a beautiful country inspired bridal bouquet. Megan Jesse from Photography By Megan, her outstanding work through out the whole day helped to capture some of the most amazing photos that we have ever seen. Danielle Valliere for taking a large amount of time out of her day to throw together an amazing hairstyle fit for a beautiful bride. In addition, to her amazing skills in the make-up field. We also need to send out a huge thank you to Gary & Dorothy Kowalchuk. They supplied several props for the country shoot as well as the beautiful location, their front yard.
A huge thank you and round of applause needs to be sent out to the beautiful Sarah Burgess. When I called my friend up a week before this was set to take place and told her “We are doing a styled bridal photo shoot.” She was so excited for us and then I mentioned to her that “Sarah, we would love it if you modelled.” She was a little skeptical at first as she had never modelled before and was not sure if she would fit the part. However, out of all our friends we knew that she would fit the role perfectly. In the end, she was able to fit us into her crazy busy schedule and not to mention she was still willing to go through with it even when she found out what the weather was going to be like. Thank you so much Sarah, you looked absolutely breathtaking! I have to admit when we saw these pictures for the very first time we were floored.
Stunning work team! Thank you for all your hard work!
by Danielle Andrews Sunkel
Yesterday we held a Mexico Wedding Specialist Certification event for our WPIC Alumni at the beautiful Vaughan Estate at the Estates of Sunnybrook, in Toronto. Petar Valkov, of Bicoastal Images captured the day for us beautifully!
Attendees were greeted with a shot of tequila in “Mexico” branded glasses colored and displayed in the colors of the Mexican Flag.
and huge buffet of Mexican food and passed Mexican appetizers.
All 70 attendees enjoyed networking and getting the chance to speak one on one with select travel partners and destination wedding vendors.
There were two over-the-top Mexican-inspired wedding set-ups for them to view (sorry no photos as they are being submitted to Magazines).
The attendees went into the main room where there was a 10 foot by 8 foot step and repeat sign showing photos of weddings throughout Mexico, showcasing the many different styles of weddings available in Mexico. Most attendees had their photo taken in front of the sign.
We contracted Craig from Designing Trendz to provide us with a flower arrangement for the stage area. He surprised us with these gorgeous floral wedding dress mannequins! We just love his creativity.
We then started our program for the day.
Our program opened with a video from the owners Bicoastal Images, Jennifer and Manuel Salazar, speaking live from their patio on the beach in Cancun.
We then adjourned for Churros, Mexican Wedding Cookies, a Mexican-inspired wedding cake complete with Mexican tiles on it, Cafe de Olla and Chocolate Caliente.
Then all attendees went back to listen to Rodrigo Esponda, of the Mexico Tourism office in Toronto, present on Mexico Weddings. He was fantastic!!! He really described each of the top areas for weddings and made everyone very excited to plan weddings there.
We are so pleased with how this event turned out! Jennifer Prince, WPICC, of Estates of Sunnybrook, was an absolute dream to work with.
We invaded the mansion and took over every inch. Anything we asked for or about was done, no problem. We even gave them recipe for Cafe de Olla and Chocolate Caliente which they reproduced beautifully (and deliciously). Rinouldo the Maitre D’ of Vaughan Estates was wonderful and so helpful, thoughtful and attentive. We absolutely love doing events and weddings at the Estates of Sunnybrook.
See the entire Facebook album from Bicoastal Images here.