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Please speak with Danielle or Tracey at email@example.com or (905) 474-9292
We are always happy to talk to or assist the Media.
By: Tracey Manailescu
What is Instagram?
“Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.” Wikipedia
How to create an account: It’s easy. Really. Download the Instagram app on your phone. Enter your email and choose a password. When you have signed up for your Instagram account, edit your profile and add your company name, a photo of you or your company logo, and your url. You can also add a small blurb about you and your company. Find people to follow and get followers right away by clicking on the button to add your Facebook friends that have Instagram accounts. They should follow you back.
Do you have a personal and a professional Instagram account, or do you lump it into one? I just have one. There are so many debates about this but I try to keep it related to my world which consists of weddings, conferences, travel, eye candy and some random family & pet photos. It sounds a bit eclectic, but that kind of fits my personality.
How often should you be updating your Instagram? Update it when you have something interesting & wedding/design worthy to share. Over posting is going to turn people off. (Unfortunately, there isn’t an option to hide someone’s posts yet like on Facebook, but you can block someone from seeing your posts. Go to their account, it’ll still show that they are following you, but they won’t be able to see your posts. Go to that person’s page. Click on the button in the top right corner, beside their username. “Block User” button in RED will come up, click on it, and they will no longer see your photos or get notifications from you.
What photos should you share on your Instagram? Show your followers work that you have done, shows photos of couples & their weddings that you have worked with/on, shares a glimpse into your wedding company & you (and your team) on site visits, planning meetings with vendors, cake tastings, catering tastings, share what inspires you, what you are capable of, share when you attend conferences and courses, share your magazine ads or wedding show booth, show your office, desk, files, any badges you have received for getting in publications, any products that you offer, etc. Consider this a free way of advertising yourself to potential clients. This being said your followers should be able to see a little bit of you in your posts, too.
Contests can get you get more clients, likes and comments on your Instagram Hold contests for your local followers or potential clients. Who doesn’t like free stuff, right? Some ideas are to add a wedding related photo and have followers guess what the photo is, where it is, have followers provide captions for your post, etc. for a prize. (A prize could be movie passes, a gift card for a date night to a local restaurant, etc.) Have a contest for couples to share their engagement photos with you to win one of your services
Example: #Lovebirds, share your engagement photo with us to win a 2 hour Consultation with ****** Prize valued at $200. Add photo and tag #WPICwearengaged When you like or comment on peoples posts, they are much more likely to reciprocate.
What is the deal with #Hashtags? Hashtags are key words. When you add a hashtag that is relevant to your Instagram post and someone is searching for something specific, your photo and account will “pop up”. This is a chance for those people who checked you out to “follow” you (this translates into increasing your followers). Examples: #romance #GTAweddingplanner #WPICcertified #weddingcake etc. Try to not over use the #’s though. It is recommended to use 1-3 #hashtags with each post.
Add video: Share some exiting moments or highlights of a wedding or event, or a “how-to” segment in a short video, so your followers can feel more connected to you. Click here to see Instagram’s tips about adding videos.
Some Instagram Statistics:
Instagram launched in 2010 and currently has 7.3 million daily users worldwide
Most posts happen on a Thursday, but Sunday is the most effective
Instagram is available in 10 languages
55% of users are women, 45% are men according to Social Times
34% of users are aged 25-44 according to Social Times
Some Groovy Apps for iphone and Androids:
If you want to add some “awesome-sauce” to your photos, why not try some of these apps to increase the look and feel of your photos? (Some are free and some are a small fee.)
Aviary for touch ups, frames, stickers, etc. (Free)
PhotoWonder lets you edit, makes you skinnier, removes acne, add makeup, add cool effects, make collages, and change colour saturation. (Free)
A Beautiful Mess has some filters to change your photos up, but the best part are the fun borders, text options and hand-drawn doodle overlays. (Cost is .99 cents)
Snapseed red eye filters, saturation, cropping, and anytime you want photos to pop. (Free)
Overgram So many great fonts to add text to your photos (Free)
Facetune corrects small facial imperfections like wrinkles, whitening your teeth, get rid of blemishes, enhance your eyes and lips. (Cost $2.99)
Bubbleframe Create photo bubbles with your photos (Cost $1.99)
FuzelPro lets you create animated collages. What? Yup. Click on the examples from their site to be amazed! (Cost $1.99)
8mm A whole bunch of cool effects for shooting vintage videos, and lets you add dust, scratches, flickering frames, light leaks and more vintage effects to your films. (Cost $1.99) Share some of your favourite apps in the comments section with us!
Have a look at this gorgeous seaside wedding, at a private villa in Negril, Jamaica, coordinated by WPIC Alum, Jennifer Borgh of Jennifer Borgh Events. Jennifer has won countless awards for her Destiantion Weddings to Jamaica and a glimpse at this wedding will show you why! This wedding and all the beautiful events were captured by Dwayne Watkins and Stephen from Team DWP Studios.
I loved every minute of planning this gorgeous seaside South Asian wedding. Reema and Tim were a pleasure to work with, as was the Maid of Honor and sister of the bride, Ritu, who was a huge part of the planning. The colours are gorgeous with the Caribbean sea as the background. This wedding was SOOOOOOO much fun and included amazing food, a lot of dancing and lots of laughs.
From the bride:
I wanted to thank you for all of your help. Everything turned out amazing! The long nights and emails back and forth of planning definitely paid off. I was happy with the outcome as words cannot explain how happy Tim and I were. Everyone had an amazing time and great experience. You did a great job and I will refer you to friends and family.
Thank you again for all your help on planning my dream wedding.
Keep in touch,
*Be sure to check out the photos from the guests’ cliff diving, catamaran cruise and the Batna & Choora on the Photographer’s Blog*
Wedding Planner (in Toronto and on-site in Jamaica): Jennifer Borgh Events
Travel: Travel Only by Jennifer Borgh
Venue: Little Waters on the Cliff
Photography: Dwayne and Stephen MacFarlane from Team DWP Studios
About Jennifer Borgh:
Specializing in destination weddings in Jamaica, Jennifer Borgh with her team of exceptional assistants and vendor connections ensure every single detail of your wedding is taken care of. Jennifer Borgh Events is a boutique planning company and doesn’t overbook. Jennifer Borgh plans weddings and honeymoons FULL time and is therefore available when you need her!
Her extensive background in events has taken her all across the Caribbean. Being Certified by The Wedding Planners Institute of Canada, Jamaica Tourist Board, Sandals and Travel Industry Council of Ontario leaves destination wedding parties completely worry-free in her capable hands.
by Danielle Andrews Sunkel
We’ve all been there. You get a phone call from a potential client, you have a great conversation, you’re completely on the same page, you book an Intial Meeting and then you meet the fiance and BAM! you know this client is not for you.
Or maybe they have a completely different sense of style or want a type of wedding you are not comfortable working on. Do you ignore the warning signs or are you brave enough to let these clients go?
There are many reasons you may need to refuse clients. The beauty of owning your own business is that you get to CHOOSE your clients. A bad client can be toxic to your business and your personal life. They drain your time and mental energy. If you see the signs of an energy-sucker or drama queen, it is best to refuse the wedding. Working on a wedding that you wouldn’t be proud to put your name on can hurt your brand, is not worth the paycheck, and you may not give the client the attention to detail they deserve. The wrong clients take you away from other clients and opportunities.
Unfortunately, saying no can be incredibly awkward and uncomfortable.
How to say “No” gracefully:
- Put it on Yourself- “This type of wedding is not in my area of expertise. Someone else would be a better fit to give you the wedding you deserve.”
- Be Thankful- Thank them for considering you.
- Express Regret- “I wish this could have worked.”
- Be Clear & Concise- Don’t beat around the bush or waste their time. If you know you do not want to work with this couple, let them know as soon as possible so they can find someone who is right for them.
- Be Polite & Professional- People do not like being told no, even if they get rude, stay polite and professional, you don’t want them writing a bad review about your lack of professionalism.
- Suggest an Alternative- If the clients are not a nightmare, suggest another planner from your network who may be a better fit.
- Part on Good Terms- Wish them well and the best of luck.
Have you ever refused a client? How did you handle it?