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WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at or (905) 474-9292

WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at or (905) 474-9292

Apps that Help a Planner Plan

by Nasreen Faiz, WPICC of Rangeen Weddings & Events

Ah technology- it can be either a nightmare or a life saver.

As an event planner and a small business owner, I’ve found that building quality relationships with others is imperative. After all, its what the foundation of our industry is built on!  I love planning weddings, attending networking events, building new relationships, but I absolutely hated it when I accidentally used to drop the ball with a lead or a vendor just because I couldn’t remember the last conversation I had with them.

A few years ago, I went to an initial client meeting with a wonderful couple. They were nice, we connected really well, and I really thought they were going to bring me on as their planner.  Three days after the meeting, I called up the bride to follow-up and see if they were ready to sign the contract.  I said to her ‘I just wanted to followup with you and Arjun to see if you two would like to meet for coffee later on this week and go over the contract’- and that’t when it happened- she said ‘uhhh his name is Adil’.  Awkward…

I lost a lead, but I did gain a very valuable life experience that day. I needed to organize and build a database of my interactions with everyone to make sure this never happened again.

Here are a few list of apps I’ve found to be invaluable to be over the last few years:


Marketcircle Inc. has developed a wonderful CRM solution for small business owners like me.  People who want to grow their business and need a platform to organize everything from contacts, to projects (aka Weddings) to opportunities and forms.  This app is available only on the mac os platform and carries with it a whole bunch of robust features.  Daylite has allowed me to create relationships within the app that tells who is married to who, who is a sibling of the bride, who is the father, who is the fiance (so that another Arjun/Adil mixup never happens again!). This allows for me to send out emails to specific people and ways know who I’m talking to.  I’m able to track each call I’ve had with them, each email I’ve sent them, and the best part is that it’s allowed for me to see the relationship I’ve built up with each client over the last four years.  Daylite has allowed for me to track how a lead becomes a client, and the stages that each client goes through leading up to the big day.  I’m able to save all of my forms, and letter templates within the app. Best of all, Im able to link each client with a vendor record so that I can see who they have hired.  The cool thing about their licensing structure is that with one $300 license, I’m able to access all of this information on both my macs, iPad, and iPhone.  You can read more about Daylite here:


I have no idea how I was able to organize any of my thoughts prior to Evernote.  In fact, I’m writing this blog post up for WPIC on Evernote!  You’re able to create countless notebooks, and within each notebook, you can create endless notes.  Evernote allows for you to scribble down your ideas and then revisit them when you have more time.  Its amazing for creating to-do lists and with its simple interface, it creates a very user-friendly experience.  Note taking aside, my absolute favourite thing about Evernote is its syncing capabilities.  I’ve got the app downloaded onto my mac which allows for me to work offline, but for times when my laptop isn’t with me, I am simply able to log onto my account using a web interface and continue working where I left off.
Try out a free plan for Evernote here:


Facebook, Instagram, Pinterest, these are all quintessential to the success of any small business. Social media has morphed the special events industry into something totally new over the last few years. You’re Instagram is now your portfolio, your Facebook page is your resume and Pinterest is your drawing board. For a small business owner, HootSuite is perfect for helping us manage our pages. You have the ability to see what is going on with all of your pages, run reports to see how your doing and all without having to waste too much time! Our time is extremely important to us, and it can get very distracting not to mention time consuming having to log onto each social media site to keep up to date.
Hootsuite lets you stay active in the social media world without having to spend all day tweeting!
Check out their free plan here:

Survey Monkey:

Okay, okay, you caught me! Survey Monkey isn’t actually an app, but it is an online tool that can really help you get feedback from your leads, clients and vendors.  Send out a quick survey to each person you interact with to get feedback on their thoughts about you and your business.  I’ve integrated Survey Monkey into my workflow over the last few months and it’s helped me grow tremendously as an entrepreneur.
They have loads of helpful templates and articles to help you get started on your survey today!

The Wedding Professionals Workshop

Attention all Wedding Professionals:

It’s time to get your learning on!


The Wedding Professionals Workshop is a boutique-style learning experience taking place at the Pantages Hotel & Spa.


About the Workshop:

For 7 years the producers brought you large International Conferences as “The Wedding Professionals International Conference”, in places like Turks & Caicos and The Bahamas.  Now they have shifted their focus to smaller, more boutique-style workshops.  These workshops are not just theory and fluff.  These are heavy, content-rich, learning experiences with actionable tools and skills to elevate your wedding business.

Of course you will be surrounded by beauty, but more importantly, these seminars are designed to make you dazzle. So Shine on!

Just some of the Speakers:


Diann Valentine, Laura Atentido, Jagdish Brar, Patricia Drewnowska, Meghan Ely, Sam Fleming, Michelle Garber, Carmelina Karas, Jen O’Brien, Cary Silber, Amy Stevenson, Melanie Zettler…

Some of the Topics:

  • State of The Canadian Wedding Industry
  • Who do you think you are? How to Brand Yourself for Maximum Success
  • A Trend Walk
  • How to Gain & Utilize Media
  • The Art of Design
  • WOW Factor Catering
  • The Technical Side of Events
  • Tales from Wedding Professionals- “How I achieved success in the industry”
  • and few surprises!

Get more details at

Register now!


The Parent-Business Tug-Of-War

Photo by

Photo by

by Astra Dwyer, WPICC of On Your Day Events.
This article was chosen as the favoutire article, by Astra’s WPICAlumni peers, in a internal WPIC contest .

Being a mother of four and a business owner is a balancing act meant for a trapeze artist (seriously). The joy (ahem) of 40 little fingers that magically find their way to the keys of my laptop. Four tiny, but vocal, humans that need (and that I enjoy giving) my constant love and attention. Four incredibly tug-at-your-heart-strings bundles of cuteness wrapped in more cuteness, that cause instantaneous heart melting. Oh and I did not forget my sweet, caring and phenomenal 6 foot human I married eight years ago, that is incredibly supportive and attentive to the boys (Yes all boys. You can hear the noise now, can’t you?). We also have aging parents that we love and adore, that need our help on a weekly basis. Now that you have a sense of my world, you may have a hectic family life as well and feel relieved to know that you are not alone. The big question is, how in the world is there time to run a business? Truthfully, I barely had any time and felt that I was burning the candle on both ends and in the middle. There was a constant tug of war happening between business and family. I knew that I could have both, but I also knew I had to make changes so that both could thrive. There are no hard and fast rules to owning a business and having a family. But I will say this:

Be Mindful of What Your Whole Self Needs to Keep Your Whole Self Happy and Healthy

By “Whole Self” I mean spiritually, mentally, physically and of course financially. From understanding this one concept, you will be able to build on the following steps in your own way. Every business owner is unique and all of you reading these steps will take them and use them differently.

1. Assess (and re-assess) your business foundation, not just your goals.

Setting monthly and yearly goals will push you to new levels of success. However without a proper foundation, you will find that you may start to struggle with meeting your goals. Assessing your clients, family life, how much time you have dedicated to both, physical/mental health and how much time you devote to your personal well-being. Where are you suffering? Where are you excelling? Assessing and re-assessing your foundation will make your day-to-day tasks and family lifestyle easier to manage. Your family is always changing. You are always changing. What you decide to do this year may not be what you need to do next year. Ask yourself, how conducive is my business foundation to my personal and business needs right now?

2. Routine is key.

Not just for children, but for you as well. We schedule our days around daycare, feedings, naptime and bedtime. How often do you schedule time for Social Media postings, vendor meet and greets, daily business tasks and down time? In order to be successful, you will need to dedicate at least three hours per day to just your business (not clients) to make sure that it’s running effectively. How did I do that? It wasn’t easy, so I began to dedicate my early mornings as a time to rejuvenate my brain, using prayer and meditation to start my day. After I had this quiet time, I would be in a calm state of mind to review my to-do list for later that day. I pre-scheduled my work hours (each day may be different but I schedule at least three to four) and concentrated on replying to emails and other household/child duties in the meantime. Once I set this routine for myself, I felt a huge weight lifted off my shoulders! I didn’t feel rushed, trying to fit in what I could, when I could. I was MUCH happier with how I was running my business in the background and was able to give my children more of my time and allowed myself to recharge. Ask yourself, what routine do I need to introduce to improve my work/life balance?

3. Understand your value (Oh, and Rome wasn’t built in a day. Don’t be so hard on yourself).

You are valuable. Recognize that. The sooner you recognize your abilities, the sooner the “what” and “how much” you do, won’t affect how much you believe in yourself. Focus on what you are doing and enjoy the process. I was constantly hard on myself about how many weddings I did per year, I assumed there was something wrong with me if a couple didn’t book my services. I felt as if I failed meeting after meeting. I felt that I, as a person, was not valuable. Thankfully, I had many remarkable reminders from my couples and their families that were extremely happy with their planning experience. Everyone made the same comment- that they felt so relaxed the entire time because they trusted me and had 100% confidence in my abilities. That is what I wanted for them. That was one of my goals! Mission accomplished! With every happy couple, I am reminded why I love what I do and that I am successful. I just had to be aware of how truly valuable I am! Ask yourself, what positive skills or characteristics do you have that you usually ignore?

4. Recognize when your imagination helps you and when it hurts you.

I always thought that I would never compare myself to other wedding planners in the industry and truthfully, I don’t. Then one day, I found myself wondering why I wasn’t busy (Four kids, I know. Funny right?). Why didn’t I have weddings booked every weekend? Is what I’m doing really valuable? It must be me. It has to be me. What am I doing wrong? Oh man, what do others in the industry think of me? Then, my imagination went into overload.

I became focused on what my business wasn’t doing that I lost sight of what my business was doing and what I had already accomplished. I was comparing myself to this mythical business owner that never breaks a sweat, has no issues booking clients every weekend and that everybody loves! Well, I soon realized that if I lived up to this mythical expectation, my children wouldn’t know I’m their mother and that six-foot human (I should really stop calling him that) would ask for proof of ID every time I opened the front door. I realized that a “normal” workload for every planner (and business owner) is different based on their life and personal needs. I am right where I need to be, laying brick after brick to build my Rome. I now let my imagination run wild with all of the incredible possibilities that will be. Ask yourself: what personal thoughts are helping or harming my success right now?

All in all, remind yourself that you are amazing at what you do. You can give thanks for the little or big humans that make your world a better place, the clients that are happy that you made their lives easier and most of all give thanks for who you are as a person. Take the time to recharge. Take the time to accept, love and appreciate where you are right now. The future holds so many possibilities for you. Just wait and see!

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