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WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at info@wpic.ca or (905) 474-9292

WPIC in the Media

We are always happy to talk to or assist the Media.
Please speak with Danielle or Tracey at info@wpic.ca or (905) 474-9292

How to Look and be Great on TV and Video

look good on tv

by Danielle Andrews Sunkel

Everyone loves weddings, anything about weddings draws viewers in, so it only makes sense that the media calls on wedding planners to answer questions, offer tips and talk about the newest trends.  You can be called for a television interview at any time and odds are you will not have much time to prepare, sometimes only a couple of hours.

You know that saying, “The camera adds 10 pounds.”  Well its a lie.  The camera adds 10% to your body weight.  So if you weigh 100 lbs, yes the camera adds 10 lbs, but if you weigh 200 lbs you look 20 lbs heavier!! So unfair.  How you dress, stand and even where you put your hands can make you look better on camera.

Here are some important tips on how to look your best on television and video:

Posture

Sit or stand up straight.  Slouching or getting to comfortable makes you look disinterested and a lot heavier than you are.

Clothing

You must feel good in your clothes.  When you feel good, you look good.

  • Wear proper fitting clothes, nothing too big or frumpy.
  • Patterns tend to dance on the screen, so stick to solids.
  • Colours: Solid black, white and red are no-no’s. Bright colours and jewel tones look great on screen.
  • Boots look very strange on men on television.
  • A dark top with a longer jacket or vest elongates heavier people.  The heavier the person, the longer the lines of their clothing should be.
  • If you will be sitting down and wearing a skirt, pay attention to the length of the skirt when you sit.  You don’t want to be fidgeting and adjusting during the interview.
  • Men if you are wearing a jacket, unbutton at least the bottom button when you sit.
  • Your clothing doesn’t have to be expensive or designer (no one will be able to tell), but it must be clean, professional, comfortable and make you feel good.
  • Make sure your shoes are clean and polished.

before and after makeup

Hair & Make-up

Depending on the show you are on, they may have a hair and make-up person, if they don’t, you must do your own.

  • Men, use a blotting paper or some translucent powder so you don’t shine on television, you will just look sweaty.
  • Women, you do not look finished or put together if you don’t have on make-up.  Sorry you don’t.  At the very least put on concealer, mascara and lipstick.
  • If you have time, why not get your hair and makeup professionally done?  It is a business expense and well worth it.
  • Make sure your nails are neat and tidy.  Do not go on TV with chipped nail polish.
  • If your roots are showing, fix them up!

How to Talk

Speak naturally, in your normal voice.  You are not the announcer or a news anchor, so don’t talk like one.  Do not rush, and speak clearly.  Make sure you have had enough water before hand and if water is there for you don’t be afraid to drink (it’s great if you need to collect your thoughts and you should keep your mouth wet so you can speak properly.)

wpic reporter on the street

Dealing with the Microphone

Depending on the program you are being interviewed on, you will have a boom microphone overhead, be wearing a handheld lavaliere mic or holding a handheld microphone.  If there is an overhead boom microphone, you can just carry on and not worry about where the microphone is.  If you will be wearing the mic, make sure there will be somewhere to clip the microphone or else a stranger might be seeing more of you than you intended so they can hook it to your undergarments. If you will be holding a handheld, make sure it is under your chin about 6 inches from your face.  If you put your thumb on your chin and extend your pinky, that is the distance you should hold the mic away from you.

What to do with your eyes

Look at the person you are speaking to, whether it is the interviewer, the audience or the audience at home (the camera).  If your eyes are darting around or you are not looking at the person you are speaking to, you look untrustworthy.

Blink naturally, excessive blinking makes you look like you are hiding something, not blinking is unnatural and makes you look a little crazy.

You’ve heard the term, “Make love to the camera!”  Probably not the appropriate look you want to portray, but do look at the camera the way you would look at a good friend or loved one.  This will make you look more relaxed and approachable.

blond reporter

What to do with your hands

I was a commentor for The Royal Wedding on a Live Morning Show.  Later, when I watched the recording I noticed that I held my hands clasped behind my back, in a weird position in the middle of my back, the ENTIRE time.  I was mortified, it made me look two football fields wide!  I’m a hand talker and I didn’t want to wave my hands around because it is distracting to the viewers.  Instead of clasping my hands behind my back, I should have kept my arms slightly bent with my hands open naturally infront of my hips.  This is subconscious body language that shows I am engaged, open and trustworthy.

Research, research, research

You don’t want to be caught off guard, so make sure you know the topic inside out.

Be Genuine

If you don’t know the answer to something, just say so.  You will look foolish and be found out if you give false information.  That interview and free publicity could ruin you if you lie.

I know this was a lot of advice and too much to remember all at once, so the biggest take away is “Look good, feel good.”

Preparing the Bride for her Wedding Dress Consultation

by Guest Blogger, Jenn Denis, WPICC of Delica Bridal in Edmonton, AB

I thought I would give you a little insight into the wedding dress shopping process and dole out a little advice I’ve gathered from my experience as a bridal consultant.

Delica Pics 044

Welcome to Delica Bridal!

 

Book appointments in advance.

Depending on the designer of the gown, it can take up to 9 months to have a wedding dress ordered and altered to fit you perfectly.

We recommend giving yourself at least 6 months to have your gown arrive in store and then 2 months or so for alterations.  Depending on the style of gown you choose it can take a couple fittings to get everything perfect.

Do your research.

Pinterest is a gold mine for wedding gown inspiration.  Search out styles you like, paying attention to details that attract you such as lace, beading, necklines etc.  Bring those photos with you to your consultation and talk it over with your consultant.  She will be able to help you choose styles with the elements you like as well as selecting some styles that you maybe didn’t realize would be stunning on you.

Front 001

A few of our gowns just waiting for you!

 

Set your budget.

A lot of brides don’t have any idea on how much wedding gowns cost when they first start planning.
While you are scouring Pinterest for inspiration, its important to note which designers you are drawn to so you can find out how much their gowns cost.  How do you do that?  Usually designers have a store locator on their website.  Use it to find shops in your area that carry them and feel free to give the store a call to find out the price range of your favourite gowns.
This will help give you a realistic idea of what designers best fit into your budget.

Stick to your budget!

A good consultant will ask you what your comfortable spending on a gown and help you to stick within in.  It’s very tempting to try on gowns outside of your price range “just for fun” but it’s a potential risk that could set you up for disappointment if you end up falling for a gown you cannot or don’t want to afford.
There are tons of styles within every price point that are sure to fit your wedding vision and personal style!

Delica Pics 018

One of our favourite gowns by Lillen – that floral skirt though!

 

Recruit a good shopping entourage!

It’s natural to want to share this exciting moment with all of your bridesmaids, your mother, mother in law, cousins, sisters etc but don’t forget that old saying…too many cooks spoil the broth!
Sometimes when you have a large group accompany you to your consultation appointment it has the potential to become overwhelming.  The best option is to bring two, three or maybe four trusted people who will give you an honest opinion in a positive manner, help you stick to your wedding vision (and budget) and who know your style and personality well enough to help you choose the perfect gown for your big day.  A mother, best friend, sister or even a brother who knows you and has a positive attitude goes a long way when you’re trying on dress after dress after dress!

Doll it up a little.

It’s hard to imagine yourself on your wedding day if you don’t have any make up on and your hair isn’t cooperating.  It can make a big difference in helping you to visualize yourself if you throw on a little mascara and curl your hair or pull it up in a similar style to what you’d like to see on your wedding day.  (Word of warning! Don’t use self tanner in the days leading up to the appointment as this can rub off on the dress.)
And don’t worry, we will do our part to glam you up!  Once you have a favourite or two, ask to try them on again with a veil and some jewelry.  It’s amazing the difference it can make!  Oh, and while we’re hovering around the subject its always helpful to wear undergarments similar to what you plan for the wedding day.  If that means spanx or strapless bra then by all means wear it on the day or bring it to change into.

Delica Pics 015

A soft tulle gown by Jenny Yoo!

Speak up!

Consultants are there to help you narrow down your choices.  We won’t get offended if you tell us you hate a gown.  It actually benefits everyone if you can vocalize what you do like and don’t like about a dress.  Maybe you don’t like the satin skirt on a gown but the lace bodice really appeals to you.  This gives us a direction to steer the appointment in and saves everyone from feeling stressed out!

It’s okay if you don’t cry.

Or it’s okay if you do!  We see a lot of girls fall prey to what we call the “Say Yes To The Dress” effect.  This happens when girls seem to think that in order to choose their wedding gown they must cry.  This becomes a road block when girls keep searching hoping to find the gown that brings tears to their eyes even after they’ve chosen a favourite.
Brides don’t always get emotional when they find the gown.  But sometimes they tear up, then mom tears up, then the bridesmaids…soon everyone’s crying!
Sometimes everyone can start crying simply because it’s the first time you’ve seen yourself in a wedding gown.  And then you later realize “Hey that wasn’t my gown.  But this one that I can’t stop smiling in is!”
Everyone reacts differently, what’s important is how good you feel in the dress!
And hey, you may just get emotional at another point.  I (Jenn) got emotional when choosing our first dance song…and then again deciding on flowers (I know..so weird)…you just never know when it’ll hit you!

Delica Pics 030

We are crazy about the ruched sweetheart bodice on this Blush by Hayley Paige gown!

 

 

How to help get your work featured

Media Badges

by Guest Blogger, Amy Stevenson, WPICC of EventSource.ca

An Introduction

The décor was perfect, the flowers gorgeous and the bride and groom were both stunning.  You receive all the polished photos from your wedding photographer and you know for certain, you’ve got yourself a winning blog submission that will for sure grab the attention of new clients!

So now comes the hard part: with so many media outlets out there, which wedding website, blog or magazine will work best for you?

As a blog editor, I see dozens of submissions each day. Here are my tips for finding the right media outlet and how to get your work noticed and – most importantly – published!

Be Clear on your Objective

It’s time to be real with yourself and decide on exactly what you want to get out of having your work published. Are you looking to attract new local clients? Are you looking to bolster your brand’s cachet? Perhaps you’re just starting out and you’re looking to garner the attention of other industry professionals?

Once you’ve determined your end-goal in having your work published, you can then determine the best place to start pitching your idea.  This brings us to our next point:

pink wedding dress

Research your media outlet

Sometimes we receive submissions where it’s apparent that someone does not understand what we do or who our market is. It’s likely they have submitted to as many outlets as they could find, essentially throwing their submission at the proverbial wall to see what sticks.

It certainly pays to do your homework to ensure that the media outlet to which you submit, does in fact target your desired audience and fits well with your predetermined objective.

For example, let’s say your goal is to target new clients: it would make the most sense to find local media outlets that are firmly entrenched with your desired audience. They can get your work in front of the people that are most likely pick up the phone or send an email to inquire about your services.

It’s also important to look at the styles of features they publish. If your event is a DIY wedding, it likely doesn’t make sense to submit it to an ultra, high end blog or magazine (unless of course, the DIY is incredibly impressive!).

Each media outlet will publish their requirements for submission so make sure you read that section carefully. Do you have enough photos? Do they only publish colour photos and you have mostly black and white? Submitting with the wrong requirements can cause delay and perhaps even lead to your work not being considered – even if it is otherwise fantastic!

Couple from above

It’s about the Details…

This goes hand-in-hand with reading up on the submission requirements. Once you have the technical items taken care of, it’s time to “wow” the editor.

My favourite submissions are those that include personal stories from the wedding planner, photographer and of course the bride and groom! We love to hear about the story behind the submission: what sort of stand-out features were at the event?  Were there any interesting customs or traditions?  What made the event so unique?

Readers want to be drawn into the wedding and to feel as though they were there, so that they can relate and picture your submission as their own.  The more details you can provide, the more compelling an article we can write, the better the results you will receive.

What to do once you’ve been published

Getting your work published on a reputable blog or magazine is a full-on brag-worthy accomplishment! But it’s not just about opportunities; it’s about what you do with them!

To make the most of your newfound exposure, social media is your tool of choice. Your fans and followers want to hear all about your victories and accomplishments. Everyone wants to work with a winner: reinforce this fact wherever possible your fans will become more engaged with your brand (even if you’re the modest type in real life).

Most blogs and magazines offer badges and graphics you can use to display on your website or email signatures. Badges act as perpetual ringing endorsements from third-party sources – why not take advantage of them? Displaying your “achievements” prominently on your website not only looks great, but provides current and prospective clients additional reassurance that they’ve “come to the right place”.

Social Media bubbles

In Conclusion

Like any form of marketing, blog submissions are an ongoing process that can yield some pretty serious results over time. To maximize your efforts, start off right by being clear on your objectives and submitting to the appropriate media outlet. Let the publisher know exactly why your submission is so awesome by including lots and lots of details. Once published, maximize your efforts by sharing your achievements on social media and displaying a graphic on your website.

We are fortunate that our industry is chock-full of incredible opportunities. It’s how you optimize and maximize these opportunities that can be the difference between a good opportunity and a great one.

Amy Stevenson Event SourceAmy Stevenson, WPICC, lives to discover all the newest and most fabulous event and wedding trends.  Drawing from over 10 years in the industry, Amy compiles her fabulous finds daily on the EventSource.ca Blog. 

EventSource is Toronto’s leading online event planning site.  Through this, Amy connects and works with Toronto’s most talented vendors, showcasing the absolute best of the Toronto weddings and event scene!

Amy’s love for weddings is matched only by her love for animals. Amy acts on the board of directors of a charity raising funds to build a new animal shelter.


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