by Meagan Eagles, of Weddings Tied With Lace
- Post Interesting Photos.
If you want people to follow you, you have to create a page worth following. Instagram is a great platform to show the person behind the business. Post photos that showcase your personality, show the behind the scenes of your business and occasional product or service shots.
- Use Natural Light
Always use natural light when possible. If you can’t be outside, take your photo near a window. This makes a huge difference.
- Use the Rule of Thirds
Instagram is a visual platform, which means eye-catching images are important. Whatever style you choose for your brand, your images should reflect that. The frame and positioning of an image can really change the emotion it relates. When you have your photo in Instagram, play around with the grid to find the right balance.
In this photo you can see how using the rule of thirds can change things. The first image is how it automatically showed up in Instagram. It was slightly off centered, which for this image doesn’t look right. In the middle photo I zoomed in just slightly and brought the computer in the middle of the grid. The third photo shows me not using the rule of thirds at all. It’s not as appealing overall.
Use the straighten feature in Instagram to add the finishing touches to your image.
In the photos below, the first image is slightly crooked. We straightened it in Instagram and it now aligns with the straightness of the floor.
- Edit Your Photos
Use a photo editing app to brighten, sharpen, add contrast, etc to make your photos stand out. No one likes to look at dark depressing photos.
- Be Consistent
No matter what style you choose to edit your photos in, make sure you keep it consistent to your brand, and to your other photos posted. When someone scrolls through your page it should be a sea of similar styled photos, different yet somewhat the same.
Meagan is the lead planner and designer of Weddings Tied with Lace, based in the Niagara Region. She is WPIC certified and was the recent representative for the Niagara Region. Meagan is also the creator of the BOSS retreat, an intimate workshop for creative women entrepreneurs. You can follow her on Instagram here: & here: