Why You Need to be on Twitter

Twitter-Logo

by Haley Evans, WPICC of From Menus to Venues Wedding and Event Planning in St, John, NB

Almost all businesses now have a Facebook page. In fact, survey research* shows that over 95% of wedding and event professionals have a page on Facebook. Having an active fan page on Facebook is essential for all businesses, especially those in the wedding and event industry. However, very few businesses have a Twitter profile! Twitter is the new way for businesses to promote, connect with people and brand their company. Simply, if your company is not on Twitter you are going to miss out.

First of all, what is Twitter? Twitter is a free, online social networking service that allows users to send and receive messages and updates. You can share text, pictures and web links over Twitter in messages of 140 characters or less which are called “tweets”.  Hash tags (terms preceded by #) are used to filter messages and facilitate searches for particular topics.

Here is why your business should be on Twitter:
You can connect with your customers – Although the target market for event planners is much broader, wedding professionals are often targeting their marketing efforts towards brides. The average bride in Canada is 27 years old and is very internet savvy. Therefore, your ideal customer is probably on Twitter. Twitter has become a daily routine for most users which makes it a great way for you to push your company’s messages through to them.

You can get feedback from your customers – If you have an unhappy customer, chances are you will hear about it; but these days customers don’t always call in to complain. Now, people tweet their complaints! Twitter has become a very popular medium for people to connect and share their thoughts about a product or service. Listening to your customer’s feedback will allow you to understand their needs which will allow your company to help them.

You can brand yourself – Even if you aren’t a big brand, you can brand yourself on twitter. Just think; your followers will see your logo and messages on their Twitter feed multiple times a day. This will help create a recognizable brand image and raise awareness of your company.
You can connect with other professionals – Twitter is becoming one of the best tools for business to business interactions. Twitter is a great way to connect with other professionals in the wedding and event world. This is also a great way to keep an eye on your competition.

You can go viral – Twitter is probably the most viral of all social media sites. This means that once you gain a following and people start quoting and replying to your tweets, it is easy for your messages to reach a multitude of potential customers. This gives your message the potential to trend; trending messages appear on every twitter user’s sidebar. This will give your brand great exposure.

You can use it to promote your events – With the exception of personal events, I create a Twitter account and hash tag for all of the events I work on, no matter how big or small they are. This way, people thinking about attending the event can connect with one another and keep up to date on all of the event’s details. During the event, monitoring the Twitter hash tag is a great way to get feedback on how people are enjoying the event. Some couples are even choosing to create a hashtag for their wedding!

Twitter is becoming more and more popular and it is a great way to direct potential customers to your blog, website and other social media sites. When used properly, Twitter will become your company’s new best friend. Don’t put your business at a disadvantage; create an engaging Twitter profile now!

*Research done by Haley Evans of From Menus to Venues Wedding and Event Planning by surveying approx. 100 wedding and event professionals.

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WPIC Office Team Visits Niagara Falls Wedding Locations

By: Tracey Manailescu

Waterfalls, wineries, butterfly conservatory, botanical gardens and romance…Oh my!
Last month we had the pleasure of being escorted around Niagara Falls to visit some key wedding locations with the lovely and talented, Sue Zareski, the Niagara Parks Wedding and Social Sales Manager (who also just happens to be a WPIC Alumni.)
Let me just say on record, that I don’t recall ever having so much fun on site inspections in my entire life! (I’ve been on quite a few over the last decade, too.)
Niagara Parks Weddings has a great website full of useful tips and locations to get you started.
We were lucky enough to go to see these great locations and have a FAB lunch at Elements on the Falls.
WPIC at Elements by the Falls

Butterfly Conservatory & Outdoor Terrace- Here we had a laugh and a half! Beautiful space but the snake pavilion threw us off. You see, we didnt realize that the snakes were in the cages. We thought they were loose in the pavilion, and couldn’t grasp the concept of why a couple would be okay with that, considering it could be dangerous. (Kim really wasn’t okay with this…) Luckily, Sue Zareski was there to fill us in after Kim’s complete and utter meltdown, LOL!
Butterfly Conservatory

Edgewaters Restaurant
Elements on the Falls Restaurant
Floral Showhouse
Pop & Lolly’s
Legends on the Niagara
Queenston Heights
Whirlpool Restaurant
Queenston Chapel

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It is Possible to Have a Happy Home and a Thriving Wedding Business

by Danielle Andrews Sunkel

Happy business woman

Over the past several years in the Wedding Industry, I have witnessed many marriages fail.  Not the marriages of my couples, but the marriages of my colleagues and former students.

The formula seems to go like this: the new planner is either changing careers, fresh from school or coming off being a stay-at-home parent.  They work very hard and start achieving business success.  They take on more and more with almost a fiendish drive and suddenly their spouse asks them for a divorce.  Usually the planner is devastated and ends up closing their business.

Most of us joined the wedding planning profession because we enjoy helping people, we have a natural tendency to solve problems and make peoples’ lives easier.  We are also almost always Type A personalities who strive for perfection.

Unfortunately, the exact traits that make us great wedding planners, cause us to neglect our spouses and families.  Our events happen on weekends and holidays, most wedding planners are busy every single weekend.  Our clients are usually only available for appointements in the evenings and on the weekends, the only time our families are home.  Our families and spouses end up attending all family events without us.  Our spouses attend weddings alone, because we are working other people’s weddings.  Rather than saying no to our clients or turning down new clients, we say no to our family.

We are so over-scheduled and over-committed in our quest for success and perfection in business, that we take out our stress on the people that matter the most. Even when we are with our families, we are distracted.  We are glued to our smartphones, computers and timelines.  Then we are surprised when our spouses and families have had enough.

So how do we stop the cycle?

Of course you want to keep growing your business when it is gaining momentum and you are seeing success, but you don’t want to neglect your loved ones in the process.

Evaluate your goals and priorities
Do you want to have a great family life, a thriving successful business, be a great parent, spouse, child and sibling?  You can have it all, but you can’t do it all by yourself.

Get Help
Hire another planner, or two or three, on to your team on a contractual basis.  This allows you to keep growing your business, but not your workload.  Bring on an intern, many college students are looking for co-op work and would love to work in an event planning business.  You get much-needed help, while providing a great introduction to the wedding business.

Hire a cleaning service, they are remarkably inexpensive and free up 3-4 hours every week.

Hire a virtual office firm to answer your business phone, so you are not tied down to your desk.

Be in the moment when you are with your loved ones
When you are spending time with loved ones, be in the moment and turn off the technology.  Your clients can wait for a reply, nothing is a life and death situation, a couple of hours will not kill them, but it can go a long way to restoring you, feeding your soul and nurturing your relationships.  Choose one or two evenings that are dedicated to family time, you can always return emails when they go to bed.

Learn to say no
You do not need every single client that comes your way. Just because you are the face of your company, you don’t have to work every wedding that comes to your firm. You do not have to accept every invitation to every industry event. Do not do things out of guilt or a false sense of obligation. By cutting out favors that you resent, you’ll make more room in your life for activities that are both meaningful to you and bring you joy.

Our spouses and families deserve our dedication and effort even more than our clients do.  It is possible to have it all, we just have to step back and realize what matters most.

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The Great Gatsby Collection from Tiffany & Co.

By: Tracey Manailescu

Is your bride a lover of all that glitters?  Does she want something bang on trend and wants to make a statement?  Does she have the funds to pull it off?

Well then…She might be interested in the new collection from Tiffany & Co.

I think only Tiffany & Co. could pull off this stunning collection from The Great Gatsby.  The pieces are absolutely gorgeous! I have always been fascinated by the 1920′s era.  The glitz the glam, the parties, and the passion of it all.

Be prepared to sit back and drool a little ;)

Tiffany & Co.

The Great Gatsby Collection Savoy Headpiece is priced at $220,000 CDN

Tiffany & Co.

The Great Gatsby Collection Yellow Diamond Daisy Brooch $55,000 CDN

Tiffany & Co.

The Great Gatsby Collection Diamond Flower Ring $962,500 CDN

Tiffany & Co.

The Great Gatsby Collection Chandelier Earrings $300,000 CDN

tiffany & Co.

The Great Gatsby Collection Aquamarine Necklace $200,000 CDN

the great gatsby bracelet

The Great Gatsby Collection Seed Pearl Bracelet $190,000 CDN

When Danielle and I attend Engage!13 at the stunning Biltmore Estates in June, the Gala will be a Gatsby inspired theme.  I wonder if Tiffany & Co. would be interested in loaning me a piece or two for the evening? A girl’s gotta put it out to the universe, right? LOL

 

 

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Indian Weddings in Cancun at Palace Resorts

mandap set up on beach

Palace Resorts has everything you need for an authentic Indian wedding. Whatever you envision for your destination wedding, our WPIC certified wedding planners can bring it to life with endless options to customize your ceremony and ensure your wishes, traditions and needs are fulfilled. Whether you seek authentic menu options, a choice of breathtaking venues, mehndi and henna artists or a mandap for your wedding stage, we’ll work closely with you to make sure every detail reflects your culture. We have accommodated weddings of all kinds and cultures in the past.  Now we have put together an Indian Wedding package you can offer to your brides and grooms.

They say the more the merrier, and that’s definitely true at Palace Resorts. Celebrating one of the most important days in someone’s life is an occasion to be shared with loved ones. Guests of the bride and groom can take advantage of attractive incentives when booking a group with us, as we are pleased to offer room credits that can be applied toward upgrades, event functions and more. One of the most requested features is already included in our Indian weddings—unlimited functions, so there’s no need to worry about accommodating an event or last-minute changes.

indian bride at palace resortsOf course, Indian weddings at Palace Resorts also include everything we’re famous for: beautiful wedding ceremonies, all-inclusive amenities, exceptional benefits and more, all at rates that are surprisingly accessible.

With extensive experience planning weddings for couples of every culture and background, we are able to bring the same dedication to excellence and attention to detail in our Indian weddings. Find out more about our Indian weddings by visiting our site at www.palaceresorts.com/weddings.

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Palace Resorts Share Their WPIC Experience

WPIC Palace Wedding Team 2012

WPIC Palace Wedding Team 2012

Since we are Palace Resorts this week, it seems only fitting that we feature them on the Blog this week!

We have been to Palace Resorts twice to WPIC-train their wonderful on-site Wedding Coordinators, once in 2010 and again in 2012.  Here is what they had to say:

Weddings at Palace Resorts have been approved by the elated smiles of countless brides, grooms and their families over the years, but did you know our weddings have also been approved by a higher authority? The team of wedding planners at Palace Resorts had the privilege of training with the experts at WPIC, and it was quite an experience! Our wedding planners appreciated the opportunity to get the best training available and look forward to working with WPIC in the future to continually ensure the highest standards of quality and service.

We’re always looking for ways to improve our offerings and provide the most dedicated and professional service possible. The rigorous training process of WPIC helps us to maintain the excellence in destination weddings for which Palace Resorts is famous.

“The WPIC learning experience is such a valuable program for us, it keeps us up-to-date on everything we need to know in the constantly evolving world of destination weddings,” said one Palace Resorts wedding planner. “Besides the training, we also have access to more information online, so I always have somewhere to turn. Having these great resources available really helps when it comes to turning dream weddings into realities.”

Check out their resorts and wedding offerings at www.palaceresorts.com

WPIC/Palace Class of 2010

WPIC/Palace Class of 2010

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The 10 Most Expensive Weddings EVER

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A Look at Wedding Security

wedding rings in a lock
Guest Post by INKAS® Security Services Ltd.

You spend months and months assisting your clients with planning the Big Day only to have it tainted by something you didn’t consider – security. Planning for wedding security is not an arduous task and can mean the difference between the day running smooth or it turning out to be a disaster. When considering Wedding security, there are four areas to focus on.

Room Security:
When broken down, Room Security consists of having security personnel present during the entire function. Security personnel can be either plain clothed or fully uniformed. It can be one guard or multiple guards. It simply comes down to assessing the number of guests vs. your clients’ budget. A simple rule of thumb is 1 guard per every 50 – 75 guests. The basic function of Room Security is to provide surveillance from the time the guests arrive through to departure. Typically Room Security personnel do not mingle with the guests. Their predominant function is to keep a watchful eye as the event unfolds.

Guest / Concierge Security:
Although this can be an extension of the Room Security, Guest/Concierge Security can take on a more active role. Their duties may include; mingling with the guests, providing information and direction, ushering throughout the event and escorting the guests’ to their vehicles when it is over. Your client may choose to have Guest/Concierge Security personify a presence (in full uniform) or act inconspicuous (suit or suit jacket).

Gift Security:
Gift security is simply the secure method of ensuring that the gifts, proceeds, cards and donations are protected. The most effective way of doing this is to utilize a safe. The safe should be large enough so that an intruder (and occasionally a guest) does not walk away with it. The safe should have a depository feature that permits envelopes and donations to be dropped through a rotary slot on the top, as well as a combination/key chamber below that allows for later access. The safe should be large enough to securely house all of the envelopes from the event.

Armoured Car Services:
Gaining in popularity, this is a more specialized service that can work in conjunction with Gift Security. An armoured car company can pick up the safe or wedding proceeds at the end of the evening, store them overnight (or longer) and deliver them to a pre-determined location at a point in the future. The armoured car company can also offer storage while your clients go on their honeymoon, keeping the donations and proceeds safe while they are away.

Ideally, the safety of a wedding is a top priority and is often overlooked. Choosing one or more of these levels of security can certainly ensure that your clients’ day unfolds without any issues.

INKAS® offers a variety of Wedding Security Packages including all of the services mentioned above and can customize services to your needs.

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Securing the Wedding – A look at Wedding Security

wedding lock
Guest Post by INKAS® Security Services Ltd.

You spend months and months assisting your clients with planning the Big Day only to have it tainted by something you didn’t consider – security.  Planning for wedding security is not an arduous task and can mean the difference between the day running smooth or it turning out to be a disaster. When considering Wedding security, there are four areas to focus on.

Room Security:
When broken down, Room Security consists of having security personnel present during the entire function. Security personnel can be either plain clothed or fully uniformed. It can be one guard or multiple guards. It simply comes down to assessing the number of guests vs. your clients’ budget. A simple rule of thumb is 1 guard per every 50 – 75 guests. The basic function of Room Security is to provide surveillance from the time the guests arrive through to departure. Typically Room Security personnel do not mingle with the guests. Their predominant function is to keep a watchful eye as the event unfolds.

Guest / Concierge Security:
Although this can be an extension of the Room Security, Guest/Concierge Security can take on a more active role. Their duties may include; mingling with the guests, providing information and direction, ushering throughout the event and escorting the guests’ to their vehicles when it is over. Your client may choose to have Guest/Concierge Security personify a presence (in full uniform) or act inconspicuous (suit or suit jacket).

Gift Security:
Gift security is simply the secure method of ensuring that the gifts, proceeds, cards and donations are protected. The most effective way of doing this is to utilize a safe. The safe should be large enough so that an intruder (and occasionally a guest) does not walk away with it. The safe should have a depository feature that permits envelopes and donations to be dropped through a rotary slot on the top, as well as a combination/key chamber below that allows for later access. The safe should be large enough to securely house all of the envelopes from the event.

Armoured Car Services:
Gaining in popularity, this is a more specialized service that can work in conjunction with Gift Security.  An armoured car company can pick up the safe or wedding proceeds at the end of the evening, store them overnight (or longer) and deliver them to a pre-determined location at a point in the future. The armoured car company can also offer storage while your clients go on their honeymoon, keeping the donations and proceeds safe while they are away.

Ideally, the safety of a wedding is a top priority and is often overlooked. Choosing one or more of these levels of security can certainly ensure that your clients’ day unfolds without any issues.

INKAS® offers a variety of Wedding Security Packages including all of the services mentioned above and can customize services to your needs.  Please contact Debbie (416) 744-3322 ext. 262 or  Debbie.k@inkas.ca for more details.

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The Cost of Hiring a Wedding Planner

Photo by NikkoPhotography.com

Photo by NikkoPhotography.com

There is a great saying:

“If you think hiring a Professional is expensive, wait until you hire an Amateur.”
-Red Adair

We can speak for days about the cost of NOT hiring a trained, certified wedding planner, but today let’s talk about what it actually costs to hire a wedding planner.

The average cost of wedding services varies a little across this great country of ours due to demand, experience, and the cost of running a business in the area the wedding planner is operating in.  Some wedding planners have to buy permits for each area they work in, others do not.  Some areas have much higher marketing costs, while others have minimal marketing costs, so here is a guideline to show what average costs are.

Remember:  Prices will be higher depending on the level of experience of the wedding coordinator and the level of complexity of the wedding.

Average cost of hiring a Wedding Planner across Canada:

CONSULTING

Description of Service: Consulting is for couples who need help getting started or who have hit a road-block in their wedding planning. Consulting can be a one-time meeting or an on-going service.  A normal session takes 2 hours and includes a telephone consultation prior to meeting in person.

Cost:

  • Cities: $150 for the first hour, $50-100 each additional hour.
  • Towns: $100 for first hour $50 each additional hour.

MONTH-OF COORDINATION SERVICES

Description of Service: This is the most common service of a wedding planner.  This service is for those who have planned everything themselves and need someone to help finalize the details and coordinate the actual wedding day for them.  Without a professional wedding planner handling all the details, who will make sure everything you planned actually happens?

Cost:

  • Vancouver, BC $1500+
  • Edmonton, AB $800-1500+
  • Red Deer, AB & surrounding areas  $600-1000+
  • Calgary, AB $800-1500+
  • Sakatoon, SK $600-1000+
  • Regina, SK $600-1000+
  • Winnipeg, MB $600-1000+
  • Waterloo, ON $600-1000+
  • Toronto, ON $800-1500+
  • Niagara, ON $800-1500+
  • Montreal, QC $800-1500+
  • Moncton, NB $600-1000+
  • Charlottetown, PE $600-1000+
  • Halifax, NS $600-1000+
  • St. John’s, NL $600-1000+

**BEWARE of people charging less than these prices!  They are undercutting the industry and it is usually due to a lack of experience or training.

FULL CORDINATION

Description of Service: This service is for couples who would like a wedding coordinator working with them throughout the entire wedding planning process.

Cost:

  • 10-15% of your total wedding budget is the average cost of a wedding planner.
  • They may charge using the percentage model or they may charge a flat fee.  Flat fees for Full Coordination are $2500-5500, based on area and experience.
  • If you require the design services of your wedding coordinator, you will also be charged a “Design Fee” as well.

BEWARE of people charging less than these prices!  They are undercutting the industry and it is usually due to a lack of experience or training.  There have been many scams recently where “professionals” have offered rock-bottom pricing in order to secure clients and then closed up shop before the clients’ weddings, taking their money with them.

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