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Invest in Yourself if You Want Others to Invest in You

Alan-Berg-CSP-Photo-close-upThis article was written and shared with permission, by our talented and inspiring wedding industry friend, speaker and marketing guru, Alan Berg, CSP

 

 

 

www.wpic.ca

I was giving a presentation recently and I used the phrase “Invest in yourself if you want others to invest in you”. In that case I was referring to your websites, branding, collateral marketing (business cards, brochures, etc.) and to your sales skills. Before you can expect your target clientele to invest their hard-earned money with you, especially for their once-in-a-lifetime wedding, you have to invest your time and money into earning their business.

Too often I meet someone who’s complaining that they’re not getting the clientele they’d like (usually one that will spend more for their services). However, that same company usually isn’t doing the things they need to attract, sell and service that same clientele. You see other businesses getting the clients you want, but what you don’t usually see are the behind the scenes things that got them where they are.

Outliers

In Malcolm Gladwell’s book, “Outliers”, he speaks about a threshold of 10,000 hours that separates the more proficient and successful people from the rest. Whether it’s Bill Gates having 10,000 hours of computer programming time before he started Microsoft, or Yo-Yo Ma playing and practicing the cello more than 10,000 hours, the common thread is that opportunity comes when talent and opportunity collide. Of course Yo-Yo Ma has more talent than most cellists, but there are others who will never realize their potential because they’re not willing to put in the time.

Step 1: Identify the problem

I was writing this on a recent flight and it got a little longer than my regular articles, so, in this article I’m going to shine a light on the problem. Then, in my next article I’ll give you specifics and ideas on how you can choose to solve the problem you see. Let me give you the synopsis here.

  • Investing in yourself involves time and/or money. There are no free rides. When you see another business with a better website, better branding, or better sales skills, they’ve taken steps to get there. Just as you work to improve your technical skills, you need to improve your business skills.
  • What’s the first impression you’re trying to make? You can tell when someone has made their own website or designed their own business cards, postcards, etc. Others can tell when you do the same.
  • You never know from where you’re next inspiration will come. Opening your eyes to ideas outside your industry can spark ideas that you can adapt to what you do. If you only ever listen to the same voices you’ll only hear the same things. That’s why I love listening and reading about ideas that are outside my current skill set.
  • They can’t hire you if they don’t know you exist. Investing in better ad placement and bridal show booth size and placement often gets you a better return on your investment. You still need a great ad or booth design, and then sales and marketing to take the next steps, but those, too, are investments.
  • Networking is first about showing up. Showing up sporadically to networking events, with a handful of business cards isn’t going to get you a flood of referrals. People refer people they know and trust.
  • You can’t reap the benefits if you don’t first make the investment. Did I say there are no free rides? It’s worth repeating.

What we can learn from a DIY wedding

I’ve rarely met a wedding or event professional who likes the idea of engaged couples doing some of their wedding services themselves (or having friends or relatives do them). Those are usually referred to as the DIY (do-it-yourself) bride or groom. It’s not an entirely accurate phrase as they’re not doing everything themselves, only parts of their wedding. For some it’s the invitations or decorations, while for others it’s the music, photography, video or planning.

Wedding and event pros view those DIY couples as taking business away from them, but the truth is that if they don’t have the money, or more importantly they don’t see the value in hiring you, they’re not your customer and they never were. But I’m getting a little off topic here.

Self-inflicted damage

The reason you want them to hire you is because you’re the expert. You’re the one who has invested the time, money and effort to learn your service and earn the right to charge for the value you provide. If you agree with my assertion then you should also agree that it’s somewhat hypocritical to think that you can do many of the professional services your business needs better than a professional.

What are you really good at?

Do you have a degree in graphic design? Have you studied website creation and maintenance? Are you a sales and marketing expert? Some of you will answer yes to one or more of those questions, but you’ll be in the minority. Chances are you got into your business because you are skilled at something other than business, or website design, or marketing. Being a fantastic chef doesn’t qualify you to design a great business card. Being an award-winning photographer, videographer, band or DJ doesn’t qualify you to make an effective website.

The smart businesses hire to their weaknesses.

If you surround yourself with people who are good at what you’re good at, you’re just amplifying your weaknesses. Having more wedding officiants on your team won’t help you unless you are already overwhelmed with leads that you have the skills to close. Hiring more floral decorators won’t help you unless you have more work that your current designers can handle. For most wedding and event pros your inventory is time. You can only do so many weddings or events at one time. For others it’s a combination of time and physical assets. If you’re a venue, you have a limited number of rooms. If you’re a DJ you have a limited number of equipment setups.

Which came first?

If you want to expand the number of weddings or events you do, where do you start? Do you first hire more DJ’s and buy more equipment? Or, do you first invest in the infrastructure to market, sell and service those additional weddings and events? You’re going to have to do both, eventually, but especially given the longer lead time for a wedding, I would first invest in a better website, then better marketing, advertising and branding, and then, when you see that it’s working the way you want, buy more equipment and hire more people.

Go big, or go home

When I started my speaking and consulting business I bought a new iPad. The Apple website said they would engrave something on it at no extra charge. I thought for a while about it, pondering over whether to put my name or company (too hard to sell or give away later), or some other phrase. Then, it came to me. Big things come to those who think big, so I had them engrave “Go big, or go home” on the back. Practice what you preach. Don’t just talk about being the best. Back it up by taking steps to get there.

Don’t expect immediate results

There are very few switches you can flip to get instant results. That’s tough-love for a society that treasures instant gratification. You can’t make a great website in a day. You can’t learn a new skill in a day. Buying better online ad placement might help you get more clicks to your website right away, but if you haven’t already improved your website, you’ll be wasting those impressions. Don’t be discouraged. Decide what you want and then make a roadmap to get there.

It’s not for me to say what’s right for you. I help my clients achieve their goals, just as you help yours have their vision of their perfect wedding. Thanks for taking your time towards being the best you that you can be. In my next article I’ll delve a little deeper into some of the things you can do, to invest your time and/or money, to move your business in whatever direction you’d like.

alan berg

 

Wedding Show Case Study and Tips for Making it Successful

Amanda
By Amanda Douglas, WPICC of Amanda Douglas Events

Our Bridal Show Design

With this bridal showcase, myself and my creative partners took on a different approach then the norm (or what’s normal on our area) and wanted to put together two different looks and price points for the brides attending.  We know that each bride comes with a different set of expectations, budget, and of course style, so we wanted to bring together one colour palette done in two very different ways.

For the high-end look we decided to go with dark rich tones that could be translated into summer, spring, winter or, fall (if done right). We went big (but not high) with the centerpieces and decided to go with the ever popular rectangular table. We decided to add tones of gold, bronze, rose gold, lots for purple, lush greenery and touches of beautiful baby pink and fuchsia.

For the low-end table we decided to take the same colour palette but do it in a lighter theme. We went with a light beautiful champagne matte satin tablecloth, lighter dishes (similar to what would come standard with any venue), but still running with the touches of gold, lots of beautiful purple tones, more whites and some greenery. You’ll notice that for this table we went with the more traditional roundtable, which most venues have standard. Some venues you have to pay to bring in rectangular tables, or extra if you want to do square tables (as it takes two rectangular tables put together to make a square). Usually this requires getting more linens as well, because most companies order to size the standard tables.  We went with lower simpler arrangements on this table, but tried to bulk up the table and spread the theme throughout with the candles, small decor pieces, and of course the fun wooden table number. AD Menue and table AD Menue AD Model HE AD HE Model and florals   AD HE Chair decor

Pricing (high end table):

Florals: High table: floral centerpieces ($350), chair swags ($80/pair), & candles (rental $2.50 each) =$450 per table
Stationery: Gold Foil Invitation – $5.75 Reply Card & Envelope (with address label) – $2.40 Accommodations Card – $1.50 Outer Envelope (with printed addresses) – $2.50 Custom Wax Seal – $2.75 Ceremony Program – $3.25 Menu – $1.50 Table Number (hexagon shape on a dowel) – $6 Place Card (with gold leaf detail) – $3.50 Total Cost for Stationery (based on a quantity of 100) = $2,375

AD Large menu AD LE table AD LE TTable and Chair AD LE florals up close AD LE Model

Pricing (low end table):

Florals: Low table: floral centerpieces ($150), chair swags ($100/table) & candles (rental $2.50 each)= $275 per table
Bridal bouquets (model) $250, wax flower $125, roses $200)
Stationery: Invitation – $2.50 Reply Card & Envelope (with address label) – $2.35 Save-the-Date Postcard – $1.75 Premium Outer Envelope (with printed addresses) – $2.20 Painted Envelope Liner – $1.75 Menu – $1.50 Wooden Table Number (with gold leaf detail) – $9
Total Cost for Stationery (based on a quantity of 100) = $1,295 OR Substitute the premium envelopes for the complimentary white and omit the envelope liner and address printing for a total cost of $830.

Vendors:

Planning/DesignAmanda Douglas Events
Floral DesignOak & Lily 
StationeryRobin Egg Blue Design 
Hair – Randi
MakeupTwo Chicks & a Bag of Makeup 
DressBliss Bridal 
LightingEvent Light 
Linens & ChairsPlanned Perfectly
Model – Emily Belbas
PhotographyWinnipeg Wedding Photography Collective

The Pros and Cons of Being in a Wedding Show:
I think it’s safe to say that everybody knows being in the wedding show is a ton of work.

There’s the expense of paying for your booth, and the design of the booth, and of course all of the stationery, brochures, and signage you need to get. Not to mention, we all want a new outfit for such a special occasion. But even with all that expense, I definitely wouldn’t list that as a negative or con.

A good bridal show is always an investment, not an expense. One thing to look at is what are your goals going into a wedding show? Are you doing it simply for brand recognition; maybe you’re new in the industry and you just simply need to get your name out there? Or are you going in it to book directly from that show? The starting point would be establishing what you want to get out of the show. That will help you hugely in deciding what show is right for you and how big you should go with your booth. If you’re like me, there are multiple different shows you can pick from in your area. I would start looking at the larger wedding shows, and maybe for your first year of business simply just attending the show to see what it’s like.

Pay attention to what the brides around you are doing, which booths/vendors they’re engaging with, and the overall feel, atmosphere, and stress level in the show. If you’re noticing a lot of people but not much engagement and your goal is to book off of the show, maybe that particular show isn’t the right one for you. In any case I would always suggest attending a few shows before deciding which one you want to be a part of. It really helps to see what the standard is, who sets the bar and how high, and it really gets your creative juices going on what you might want to do in your booth and how you want it to look when the time comes.

There are definitely many more pros than cons to being in a wedding show, BUT you need to make sure you’re utilizing the show, networking opportunities, and marketing experience at your disposal. Being in a wedding show is a great place to get your name out there, to meet new vendors, and maybe put a face to the name of the vendors that you’ve heard of many times.

Definitely plan a little bit of time, get somebody to watch your booth, and go meet some people that you’ve been meaning to meet.  Also, make sure that you utilize the vendor and bridal email lists that most wedding shows offer you. It’s a great way to get your name in front of the brides one more time.

Every time I’m in a wedding show I’m definitely inspired, challenged, and want to build more with my company. You could get really discouraged seeing that maybe you’re not at the place as some other vendors are, but try taking the other angle. Try and focus on what you could do more, what you could design better, put together more professionally, and simply take it as a learning experience. That is a huge pro in putting yourself out there and being in a wedding show.

We all see those TV shows of vivacious, outgoing, and personable wedding planners. Not all of us started out that way, in fact most of us don’t. I myself am an introvert by nature, so being bubbly and outgoing is something that I’ve had to work on over many years.

Being in a wedding show is also a great pushing point to get you outside your comfort zone. Nobody likes doing it, but it’s something that we all need to do.

After going to wedding shows, looking at all the other vendors’ booths, now we highly suggest getting down to the nitty-gritty. Maybe you’re not ready to invest that money into your company yet, or maybe you just missed it by a little bit and all of the deadlines have passed. It’s not too late to start thinking about what you could do for next year.

Take some time to challenge yourself and create an inspiration board of a booth that you would create if you had the chance.  Maybe have a few really great ideas, get them down on paper, do some drawings, and get your creative juices going so that when the opportunity comes up and you find the right show for you, you’re ready to move. Maybe by that time your designs are a little out of date, and not in trend anymore. That’s okay because you have the wheels greased and you’re ready to go. Creating something new will be that much easier.

On a closing note, it’s important to remember that you’re not in it alone. There are many vendors that want to work with planners because usually planners are the ones that create the most beautiful booths.  Approach local vendors in your area that you know can accomplish your style, design, and esthetic and that you, in turn can represent well. In a lot of cases many companies will donate their services and supplies to be a part of your booth. Don’t be afraid to put yourself out there and approach different people, but be sure you go about it in a professional way; with an inspiration board and ideas in hand. This is a great way, when starting out, to get your name out there and show that you mean business.

How do you Handle Stress?

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

Did this wedding season seem overwhelming? Clients  suddenly demanded too much of your time and energy? Did you neglect everyone important in your life for the success of your company and couples? Wait a minute…Maybe it wasn’t them… Maybe, just maybe, it was you!

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As planners, it is in us to take charge, make sure everything is going as it should, and to be on top of everything.  However, that should not mean having to give up your entire home life routine. Your family and friends need you, too. We hear all to often about that infamous work/home life balance, and how it is so difficult to please everyone. How do you balance it all and still be a good mother/father, wife/husband, sister, friend, etc? Truthfully, there is no magic sytem to put in place, but there are ways you can deal.

I have mentioned this before…A few years ago, Danielle and I were in this exact position.  We were taking on way too much, traveling, teaching all over Canada and abroad, attending conferences and speaking at many of them, going on FAM trips, and working 12-14 hour days.  Our families suffered because of it. We were both at the point where our husbands had had enough. We had to decide what was best for us and of course, we chose our families first. We hired more instructors to teach the classes for us, we brought in interns to the office and we had to just say, “no”, to some great opportunities. Do we regret it?  Not at all.       www.wpic.ca

Here are some things to consider:

You Don’t Have to Do it All: You are not a Stepford Wife (aka: Robot). Do your children really need to be in figure skating, football,hockey, tutoring, soccer, gymnastics, AND swimming? Cut something out. Can you hire a maid, dog walker, share the driving back and forth to childrens’ activities with another parent, or give up cooking the elaborate meals all of the time?  Take a step back and re-evaluate.

Break up the “To Do”tasks. Similar to what you do with clients, break the list down (whether it is in your business or personal life) and focus on daily, weekly and monthly tasks, instead of the complete scenario. It suddenly becomes manageable, instead of completely overwhelming.

Prioritize: Take those lists and get to them. Whatever seems the most challenging and dreaded things to do, do them first!  Get them out of the way.

Delegate to Your Couples:  Put some of the ownership back on your couples (it is their wedding after all). Give some duties to the mothers. Not only will it please them, but it will make them feel connected and a necessary part of the wedding planning process. Sometimes we forget how much the parents want (and need) to be a part of this huge day in their childrens’ lives.  It is better to help guide with the direction it will go, then have them choose it on their own, right? Suggest things that their wedding party should/could be doing to help out. Having you sort through the never-ending duties and responsibilities, and then make suggestions on how to tackle them will put everyone at ease.  You can suggest a girls night-in. Ordering in from their favourite restaurant and of course, providing cocktails. The night will just happen to involve some DIY/DIT projects (*DIT is the new “it” thing to do, which stands for “Do It Together”). How can they say no?

Delegate to Your Family Members: The same thing applies for your home life as it does for your work life.  Are you pulling more weight than you should at home?  Can the children take on more chores?  Can your other half help out a bit more?  Maybe you need to sit down and have a family talk.

Consider What This Can Do for Your Business: Is it going to make you more money, or get your company media attention?  Will it open possibilities to you that just weren’t there before? If not, do you really need to add this to your busy schedule? You don’t need to take every opportunity that comes along.

Diet and Excercise: I know, I know.  You hear this all of the time.  It’s true though. Every single time I gain weight, I feel awful about myself, and my confidence goes downhill. So, I’ve just joined a new gym that’s closer to my home.  I needed to stop making excuses and get back into a routine. (Sadly, I paid bi-monthly for about 6 years at another gym that I went to sporadically at best). I’ve enlisted a friend to go with, and we are accountable to each other. I found that this helps a lot, as I can’t make excuses when she is relying on me to go with her.  Now if only I could give up popcorn…

Get a Good Sleep: I don’t know about you, but I am not at my best without 6-8 hours of sleep. I get grumpy, and have little patience for the silly things that come up on a daily basis when I am tired. I have way more patience and can face the challenges at work and home much better when I am rested.

Make Time for Those You Love: Schedule girls nights out once or twice a month with your besties (even more if you can) set regular date nights with your signifigant other (no kids allowed), do things as a family that do not involve TV. It really helps!  It gives you a chance to laugh, let loose and just be you, not work you.

Laugh: Take time to appreciate the little things, and be around those that make you laugh and smile.

What are some things that you find helpful to deal with stress?

The Wedding Professionals Workshop

Attention all Wedding Professionals:

It’s time to get your learning on!

wedding_workshop_logo

The Wedding Professionals Workshop is a boutique-style learning experience taking place at the Pantages Hotel & Spa.

Toronto

About the Workshop:

For 7 years the producers brought you large International Conferences as “The Wedding Professionals International Conference”, in places like Turks & Caicos and The Bahamas.  Now they have shifted their focus to smaller, more boutique-style workshops.  These workshops are not just theory and fluff.  These are heavy, content-rich, learning experiences with actionable tools and skills to elevate your wedding business.

Of course you will be surrounded by beauty, but more importantly, these seminars are designed to make you dazzle. So Shine on!

Just some of the Speakers:

Speakers

Diann Valentine, Laura Atentido, Jagdish Brar, Patricia Drewnowska, Meghan Ely, Sam Fleming, Michelle Garber, Carmelina Karas, Jen O’Brien, Cary Silber, Amy Stevenson, Melanie Zettler…

Some of the Topics:

  • State of The Canadian Wedding Industry
  • Who do you think you are? How to Brand Yourself for Maximum Success
  • A Trend Walk
  • How to Gain & Utilize Media
  • The Art of Design
  • WOW Factor Catering
  • The Technical Side of Events
  • Tales from Wedding Professionals- “How I achieved success in the industry”
  • and few surprises!

Get more details at www.WeddingConf.com

Register now!

 

Affordable Jewelry Insurance Affordable Jewelry Insurance with Perfect Circle Jewelry Insurance

 

wedding rings

A “Must Do” Before Your Clients Say “I Do”

As wedding planners, our goal is to ensure our clients’ wedding is a milestone that will be filled with cherished memories of their “ever after.” One way we can do that is to encourage them to protect the true symbols of their love – their engagement and wedding rings – with a separate jewelry insurance policy. By mentioning Jewelers Mutual Insurance Company and its Perfect Circle® Jewelry Insurance coverage,you can help your clients live worry-free knowing their special moments and memories are being protected by the established experts in jewelry insurance since 1913.

Many people may have a standard jewelry rider on their homeowners or renters insurance, but the worldwide, comprehensive coverage* from Jewelers Mutual covers damage, loss, mysterious disappearance (unexplained loss) and even loose stones while they are being set by your jeweler, where other carriers can fall short.  In fact, Glamour Weddings recently endorsed  jewelry insurance as one of the three most important things to do to avoid major wedding mistakes.

Your clients will be surprised at how affordable jewelry insurance can be.

Rates depend on where you live. But for most people, purchasing jewelry insurance coverage from Jewelers Mutual will cost 1-2% of the value of the jewelry. For example, if your client has a $5,000 engagement ring, it could cost as little as $50 a year to protect.

In addition to worldwide, comprehensive coverage, benefits of a Jewelers Mutual policy include:

  • Same Kind and Quality: Repaired or replaced jewelry will be virtually indistinguishable from the original, especially important with name-brand jewelry.
  • Use Your Preferred Jeweler: No need for multiple estimates from various jewelers.
  • No Deductible Required: And no limits on the value of coverage.  A minimum annual policy premium is $25.
  • Automatic Coverage: Customers with an existing policy from Jewelers Mutual enjoy up to 30 days of automatic coverage (subject to a limit of up to $10,000) on any newly acquired jewelry items.
  • Exceptional Customer Service: From applying for a quote to the actual replacement and repair, Jewelers Mutual is known for putting the customer first.

What’s more, we’ve all heard stories of clients losing their rings on their honeymoon, so take the opportunity to educate them on the importance of properly protecting their rings BEFORE they take off.  And while doing so, you can share these tips to help your clients keep their jewelry safe and sound while traveling:

  • Choose wisely. Pack light and take only the jewelry you’ll wear while traveling and at your destination. The 4-carat diamond ring you save for special occasions? Probably not. The pearls that go with everything? Definitely.
  • Make a list. List all the jewelry you’ll take with you. Keep one copy with you and store it separately from your jewelry. Leave another copy at home. Also take pictures or a video of your jewelry.
  • Carry it on. Never put jewelry in checked baggage. Instead, wear it or stow it in your carryon bag. If you wear it, take extra care by slipping a pendant inside a sweater or turning your ring so only the band shows.
  • Keep it with you. Put your jewelry in a favorite bag you’ll carry while traveling. Don’t leave your jewelry in an unattended car or suitcase. When checking into your hotel or condo, don’t hand your jewelry bag to hotel staff. Carry it personally.
  • Use the safe. Always store jewelry in the in-room safe when you’re not wearing it

 Connect with Jewelers Mutual:

www.wpic.ca

 

 

 

WPIC Goes to Couples Resorts in Negril, Jamaica

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

I’ve got Jamaica on my mind…Thanks to Couples Resorts!

After speaking at the Jamaica Bridal Conference and then having a booth at the Jamaica Bridal Expo (see previous blog) in Montego Bay, we were picked up by Couples and taken to Negril.  The last time we were in Negril, the roads were so windy that we needed Graval, now there is a much-improved highway, and it’s a relaxing hour and a half drive from Montego Bay.

Couples Swept Away, Negril JA

Couples Swept Away, Negril JA

www.wpic.ca

Couples Swept Away -Pro Pool

www.wpic.ca

Couples Swept Away -Vendors on the beach

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Beautiful sunset at Couples Swept Away

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Ceremony location at Couples Swept Away

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Spa at Swept Away

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Another gorgeous sunset at Couples Swept Away

When we arrived, we went straight into site visits of Couples Swept Away and then over to Couples Negril. Both are utterly charming in their own right. We had the absolute pleasure of staying three nights at Couples Swept Away to experience it as much as we possibly could in a short time frame. We were able to experience the beautiful beach, the fine dining, the bar(s), a massage at the spa, and a catamaran cruise at sunset.

www.wpic.ca

Couples Negril

Jamaica Negril pool

Pool at Couples Negril

Jamaica reception area at Negril

Reception location at Couples Negril

Jamaica Treehouse for massage Negril

Treehouse used for couples massages & private dinners for 2 at Couples Negril.

www.wpic.ca

Beach ceremony location at Couples Negril

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Couples Negril garden ceremony location

Shout out to the ladies on staff at Feathers at Couples Swept Away! They made our fine dining experience fun and memorable, and kept us laughing the entire meal.

We were able to meet with so many guests who were on their honeymoons, and who were having the time of their lives in this romantic, yet fun, atmosphere. There were also many guests that we spoke with, who were returning guests, or who were planning their next trip back already. I have to say, that I was doing the same, so that my husband and I could experience it as Couples Resorts intended. There is something about Negril that feels so right.  It is so laid back, relaxing, and yet has a fun and playful side to it. The beaches and sunsets are like nothing else, anywhere. Period. You know how some places say they are all inclusive, and for the most part they are.  Well, take a look at what Couples Resorts includes. I am NOT even kidding!!!

Couples Extraordinary Inclusions:

 

Activities & Amenities Tower Isle Sans Souci Negril Swept Away
Airport Transfers and Hotel Taxes MBJ MBJ MBJ MBJ
Exquisitely Appointed, Air-Conditioned Rooms & Suites 226 150 234 312
Telephone
Hair Dryer in Room
Cable TV
Iron and Ironing Board in Room
Coffee Maker in Room
IPOD/MP3 Docking Station in Room
Safety Deposit Box in Room
Personalized Mini Bar
Restaurants, from Gourmet to Casual 6 5 4 6
Fruit and Veggie Bar
Grill pool beach beach beach
In-Room Dining breakfast** breakfast
Bars 4 6 6 8
Piano Bar
Swim-Up Bar 2 1 1 1
Nightly Live Entertainment
Jacuzzi 4 3 4 5
PADI-Certified Scuba Dives
Snorkeling
Water-Skiing
Windsurfing
Sailing
Kayaking
Hobie Cat
Water Bike
Pedalos
Paddle Boards
Body Boards
Freshwater Pools 4 3 2 4
Lap Pool
Mineral Water Pool
Golf (Includes Green Fees & Transfer) ▲
Tennis Courts with Free Lesson * 3 astro turf (all lit) 2 hard (all lit) 4 hard (2 lit) 5 clay 5 hard (all lit)
Air-Conditioned Squash Courts 2
Air-Conditioned Racquetball Courts 2
Fully Equipped Gym, Aerobics, Yoga, Aquasize
Au Natural Sunbathing
Indoor Game Room
Complimentary Wedding Ceremony (with stay of 6 nights or more) ✤
Renewal of Wedding Vows (Pre-Arranged) ●
Complimentary Off Site Excursions
Dunns River Falls
Glass Bottom Boat Ride
Trip to Margaritaville
Shopping Shuttle
Catamaran Cruise
Trip to Popular Sunset Bar
Tour Desk
Complimentary Wifi
Spa Services ♦ ♥
Beauty Salon ♦
Gift Shop & Boutique ♦
Duty Free Shop ♦
24 hr food service, unlimited premium brand drinks, all tips and gratuities
We observe a strict no tipping policy at all our resorts in Jamaica.
✓ Included ‹ Except Atrium, Beachfront and Premier Suites. ▲ Clubs, carts and mandatory caddies not included. ♦ Available for a fee.
✤ Pre-arranged weddings incur a $250 pre-administration processing, government license and marriage certificate fee additional. ♥ Complimentary half -hour His and Her Massage available to Honeymooners and Romance Rewards benefits for repeat guests: conditions apply. * Once per stay. ** Dinner in suites.
Inclusions may be changed or withdrawn at any time, without notice.

WPIC at Jamaica Bridal Expo

By: Tracey Manailescu

www.wpic.ca

Danielle and I were invited to speak at Jamaica’s Bridal Expo “Wedding Conference” on Friday, September 19th, 2014 at the Montego Bay Convention Centre in Montego bay, Jamaica. We had not one, but two seminars that we presented. We were in wonderful company amongst the other speakers (as seen below). We then were invited to “Brides Night Out” at Robbie’s Kitchen which was by invitation only. This was in honour of the 10 couples who won a trip to Jamaica from Brides Magazine to  as well as had a booth in the trade show of the Jamaica Bridal Expo on September 20th & 21st, 2014 to promote our WPIC certification course in Jamaica on January 17th & 18th, 2015 at Couples San Souci.

I have to say we were treated like royalty by the amazing team of Executive Producers: Kathy Ann Everhart, Jo-Anne Paxton and Peter Shoucair J.P.  I cannot say enough about their warmth and kindness, as well as utter professionalism, that they each showed throughout the entire weekend. Thank you. It was so appreciated! Not only did they work hard, but they made it look effortless with over 80 exhibitors, daily entertainment, fashion shows, a live wedding onstage, a wedding cake competition at the Jamaica Bridal Expo on the Saturday and Sunday.

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Photo: Max Earle

Jamaica Robbies Kitchen party 2014

Jamaica Robbies Kitchen Sign

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Jamaica Robbies Kitchen party Tom & us 2014

We also ran into WPIC Alumni, Jennifer Borgh in Jamaica, too.  Actually we didn’t run into her, we were lucky enough to be treated out to dinner by her at none other than Robbie’s Kitchen the night we arrived.  How funny is that? Good thing we enjoyed it, because we were there two nights in a row!  This lady always makes it fun ;)

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Another highlight for me, was when I was asked to be a judge for the Cake Tasting competition. You bet I said yes!  Can you say “yum”?

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Some of the amazing booths at the Jamaica Bridal Expo:

Jamaica Bridal Expo Sharon Saint T Bair

Jamaica Bridal Expo Luxe Booth

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Wedding Planner Plus Jamaica

We were given ocean front suites at Iberostar Rose Hall and the service and staff were so friendly and accommodating.  My awesome housekeeper, “Naudia” even helped me pack up the beach balls in bags for our seminar on the Friday morning.

We had a wonderful time and look forward to next time, Jamaica!

WPIC at Jamaica Bridal Expo 2014

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

Danielle and I were invited to speak at Jamaica’s Bridal Expo “Wedding Conference” on Friday, September 19th, 2014 at the Montego Bay Convention Centre in Montego bay, Jamaica. We presented, not one, but two seminars at the conference. We were in wonderful company amongst the other speakers (as seen below).

We were then invited to “Brides Night Out” at Robbie’s Kitchen which was by invitation only, in honour of the 10 couples who won a trip to Jamaica from Brides Magazine.

We also had a booth in the trade show of the Jamaica Bridal Expo on September 20th & 21st, 2014 to promote our WPIC certification course taking place in Jamaica on January 17th & 18th, 2015 at Couples San Souci.

I have to say we were treated like royalty by the amazing team of Executive Producers: Kathy Ann Everhart, Jo-Anne Paxton and Peter Shoucair J.P.  I cannot say enough about their warmth and kindness, as well as the utter professionalism they each showed throughout the entire weekend. Thank you. It was so appreciated! Not only did they work hard, but they made it look effortless with over 80 exhibitors, daily entertainment, fashion shows, a live wedding onstage, a wedding cake competition at the Jamaica Bridal Expo on the Saturday and Sunday.

www.wpic.ca

Photo: Max Earle

Photo: Max Earle

Jamaica Robbies Kitchen party 2014

Ms. Shoucair, Tracey Manailescu, Jo-Anne Paxton, Danielle Andrews Sunkel

Jamaica Robbies Kitchen Sign

Robbie’s Kitchen

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Moet & Chandon Champagne

Jamaica Robbies Kitchen party Tom & us 2014

Tom Curtain, Tracey Manailescu, Joy Agness, and Danielle Andrews Sunkel

We also ran into WPIC Alumni, Jennifer Borgh in Jamaica, too.  Actually we didn’t run into her, we were lucky enough to be treated out to dinner by her at none other than Robbie’s Kitchen the night we arrived.  How funny is that? Good thing we enjoyed it, because we were there two nights in a row!  This lady always makes it fun ;)

www.wpic.ca

Another highlight for me, was when I was asked to be a judge for the Cake Tasting competition. You bet I said yes!  Can you say “yum”?

www.wpic.ca

www.wpic.ca

Whoo hoo! I was asked to judge the Cake Competition at the Jamaica Bridal Expo!

Some of the amazing booths at the Jamaica Bridal Expo:

Jamaica Bridal Expo Sharon Saint T Bair

Sharon Saint T Bair Event Designer and Consultant

Jamaica Bridal Expo Luxe Booth

Luxe Event Design -Showtime

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Tai Flora Services Ltd.

Wedding Planner Plus Jamaica

Wedding Planner Plus Jamaica

Moet & Chandon Champagne

Moet & Chandon Champagne

Jamaica Bridal Expo Photodayz Booth

Photo Dayz Imaging Lab

We were given oceanfront suites at Iberostar Rose Hall and the service and staff were so friendly and accommodating.  My awesome housekeeper, “Naudia” even helped me pack up the beach balls in bags for our seminar on the Friday morning.

We had a wonderful time and look forward to next time, Jamaica!

WPIC Does Las Vegas & Wedding MBA 2014

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

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WPIC’s Co-founders (Danielle and I) led a seminar on “International Wedding Trends” and ran a double booth with some amazing helpers (Kim Choy, Daniela Caputo, Sue Morris) to promote WPIC and our Wedding Pro Workshops at Wedding MBA in Las Vegas this year. *Also a special mention to Kristy Sherwood and Sara Long for helping us set up our booth.

Some of the highlights that we touched on in our seminar were naked cakes, hand-painted cakes (and we even had real examples) thanks to the amazing and talented peeps at It’s a Piece of Cake, string art for table numbers, clay bouquet pieces, Colour blocking with bridesmaids dresses, dip-dyed wedding dresses, the crazy McDonald’s weddings phenomena in Hong Kong, and mini beach balls which we threw out into the audience to end our seminar.

Also wanted to give a shout-out to the Linen Closet for supplying our pillows and table runners. Wedding MBA collage

There were over 2800 attendees in attendance this year! Unbelievable.

Wedding MBA class photo

We managed to squeeze in some fun (of course) with a WPIC Get-Together with 17 WPIC Alumni from Canada, Barbados and the Bahamas. We went on a 3 hour tour with 24-7 Limousines in an armoured truck around Las Vegas to Little White Wedding Chapel, a private tour of Caesar’s Palace wedding hot spots, a stop at the infamous Las Vegas sign, and ended the evening with VIP entrance to Coyote Ugly.

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WPIC Alumni

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WPIC Alumni in Las Vegas

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WPIC Alumni

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Photo courtesy of: Kim Choy

 

We witnessed a vow renewal at A Little White Wedding Chapel, and WPIC Instructor, Daniela Caputo had step in to save the day when the couple didn’t understand the Officiate because she didn’t speak French (the couple were from France).  Daniela jumped in to save the day by translating the entire Vow renewal ceremony :)  Talk about being in the right place at the right time…

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Photo credit: www.imaginestudioslv.com

Photo credit: www.imaginestudioslv.com

 

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*All photos were taken by Tracey Manailescu, unless otherwise noted.

 

 

Co-Founders are Speaking at Wedding MBA and Jamaica Bridal Expo

Tracey Manailescu-Danielle Andrews Sunkel-WPIC

WPIC Co-Founders, Danielle Andrews Sunkel and Tracey Manailescu are looking forward to a busy, yet exciting time for the next two weeks.

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We are heading out to Las Vegas for a WPIC Get-Together Vegas-style on Monday, September 15th, 2014 with approximately twenty WPIC Alumni. Then we will be speaking at Wedding MBA on Wednesday, September 17th, 2014 on “International Wedding Trends” at 9am. Make sure you come by and say hello to us at our double booth!

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Then, we are heading off to Montego Bay, Jamaica to speak at the Jamaica Bridal Expo Conference, where we will also have a booth for the two days afterwards at the Jamaica Bridal Expo to promote WPIC!

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We are thrilled to be heading off to Negril afterwards to experience Couples Resorts with site visits and of course, an irie time ;)

We will be taking a ton of photos and experiencing it to the fullest, so we can share it all with you upon our return.