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The Wedding Professionals Workshop

Attention all Wedding Professionals:

It’s time to get your learning on!

wedding_workshop_logo

The Wedding Professionals Workshop is a boutique-style learning experience taking place at the Pantages Hotel & Spa.

Toronto

About the Workshop:

For 7 years the producers brought you large International Conferences as “The Wedding Professionals International Conference”, in places like Turks & Caicos and The Bahamas.  Now they have shifted their focus to smaller, more boutique-style workshops.  These workshops are not just theory and fluff.  These are heavy, content-rich, learning experiences with actionable tools and skills to elevate your wedding business.

Of course you will be surrounded by beauty, but more importantly, these seminars are designed to make you dazzle. So Shine on!

Just some of the Speakers:

Speakers

Diann Valentine, Laura Atentido, Jagdish Brar, Patricia Drewnowska, Meghan Ely, Sam Fleming, Michelle Garber, Carmelina Karas, Jen O’Brien, Cary Silber, Amy Stevenson, Melanie Zettler…

Some of the Topics:

  • State of The Canadian Wedding Industry
  • Who do you think you are? How to Brand Yourself for Maximum Success
  • A Trend Walk
  • How to Gain & Utilize Media
  • The Art of Design
  • WOW Factor Catering
  • The Technical Side of Events
  • Tales from Wedding Professionals- “How I achieved success in the industry”
  • and few surprises!

Get more details at www.WeddingConf.com

Register now!

 


Affordable Jewelry Insurance Affordable Jewelry Insurance with Perfect Circle Jewelry Insurance

 

wedding rings

A “Must Do” Before Your Clients Say “I Do”

As wedding planners, our goal is to ensure our clients’ wedding is a milestone that will be filled with cherished memories of their “ever after.” One way we can do that is to encourage them to protect the true symbols of their love – their engagement and wedding rings – with a separate jewelry insurance policy. By mentioning Jewelers Mutual Insurance Company and its Perfect Circle® Jewelry Insurance coverage,you can help your clients live worry-free knowing their special moments and memories are being protected by the established experts in jewelry insurance since 1913.

Many people may have a standard jewelry rider on their homeowners or renters insurance, but the worldwide, comprehensive coverage* from Jewelers Mutual covers damage, loss, mysterious disappearance (unexplained loss) and even loose stones while they are being set by your jeweler, where other carriers can fall short.  In fact, Glamour Weddings recently endorsed  jewelry insurance as one of the three most important things to do to avoid major wedding mistakes.

Your clients will be surprised at how affordable jewelry insurance can be.

Rates depend on where you live. But for most people, purchasing jewelry insurance coverage from Jewelers Mutual will cost 1-2% of the value of the jewelry. For example, if your client has a $5,000 engagement ring, it could cost as little as $50 a year to protect.

In addition to worldwide, comprehensive coverage, benefits of a Jewelers Mutual policy include:

  • Same Kind and Quality: Repaired or replaced jewelry will be virtually indistinguishable from the original, especially important with name-brand jewelry.
  • Use Your Preferred Jeweler: No need for multiple estimates from various jewelers.
  • No Deductible Required: And no limits on the value of coverage.  A minimum annual policy premium is $25.
  • Automatic Coverage: Customers with an existing policy from Jewelers Mutual enjoy up to 30 days of automatic coverage (subject to a limit of up to $10,000) on any newly acquired jewelry items.
  • Exceptional Customer Service: From applying for a quote to the actual replacement and repair, Jewelers Mutual is known for putting the customer first.

What’s more, we’ve all heard stories of clients losing their rings on their honeymoon, so take the opportunity to educate them on the importance of properly protecting their rings BEFORE they take off.  And while doing so, you can share these tips to help your clients keep their jewelry safe and sound while traveling:

  • Choose wisely. Pack light and take only the jewelry you’ll wear while traveling and at your destination. The 4-carat diamond ring you save for special occasions? Probably not. The pearls that go with everything? Definitely.
  • Make a list. List all the jewelry you’ll take with you. Keep one copy with you and store it separately from your jewelry. Leave another copy at home. Also take pictures or a video of your jewelry.
  • Carry it on. Never put jewelry in checked baggage. Instead, wear it or stow it in your carryon bag. If you wear it, take extra care by slipping a pendant inside a sweater or turning your ring so only the band shows.
  • Keep it with you. Put your jewelry in a favorite bag you’ll carry while traveling. Don’t leave your jewelry in an unattended car or suitcase. When checking into your hotel or condo, don’t hand your jewelry bag to hotel staff. Carry it personally.
  • Use the safe. Always store jewelry in the in-room safe when you’re not wearing it

 Connect with Jewelers Mutual:

www.wpic.ca

 

 

 


WPIC Goes to Couples Resorts in Negril, Jamaica

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

I’ve got Jamaica on my mind…Thanks to Couples Resorts!

After speaking at the Jamaica Bridal Conference and then having a booth at the Jamaica Bridal Expo (see previous blog) in Montego Bay, we were picked up by Couples and taken to Negril.  The last time we were in Negril, the roads were so windy that we needed Graval, now there is a much-improved highway, and it’s a relaxing hour and a half drive from Montego Bay.

Couples Swept Away, Negril JA

Couples Swept Away, Negril JA

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Couples Swept Away -Pro Pool

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Couples Swept Away -Vendors on the beach

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Beautiful sunset at Couples Swept Away

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Ceremony location at Couples Swept Away

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Spa at Swept Away

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Another gorgeous sunset at Couples Swept Away

When we arrived, we went straight into site visits of Couples Swept Away and then over to Couples Negril. Both are utterly charming in their own right. We had the absolute pleasure of staying three nights at Couples Swept Away to experience it as much as we possibly could in a short time frame. We were able to experience the beautiful beach, the fine dining, the bar(s), a massage at the spa, and a catamaran cruise at sunset.

www.wpic.ca

Couples Negril

Jamaica Negril pool

Pool at Couples Negril

Jamaica reception area at Negril

Reception location at Couples Negril

Jamaica Treehouse for massage Negril

Treehouse used for couples massages & private dinners for 2 at Couples Negril.

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Beach ceremony location at Couples Negril

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Couples Negril garden ceremony location

Shout out to the ladies on staff at Feathers at Couples Swept Away! They made our fine dining experience fun and memorable, and kept us laughing the entire meal.

We were able to meet with so many guests who were on their honeymoons, and who were having the time of their lives in this romantic, yet fun, atmosphere. There were also many guests that we spoke with, who were returning guests, or who were planning their next trip back already. I have to say, that I was doing the same, so that my husband and I could experience it as Couples Resorts intended. There is something about Negril that feels so right.  It is so laid back, relaxing, and yet has a fun and playful side to it. The beaches and sunsets are like nothing else, anywhere. Period. You know how some places say they are all inclusive, and for the most part they are.  Well, take a look at what Couples Resorts includes. I am NOT even kidding!!!

Couples Extraordinary Inclusions:

 

Activities & Amenities Tower Isle Sans Souci Negril Swept Away
Airport Transfers and Hotel Taxes MBJ MBJ MBJ MBJ
Exquisitely Appointed, Air-Conditioned Rooms & Suites 226 150 234 312
Telephone
Hair Dryer in Room
Cable TV
Iron and Ironing Board in Room
Coffee Maker in Room
IPOD/MP3 Docking Station in Room
Safety Deposit Box in Room
Personalized Mini Bar
Restaurants, from Gourmet to Casual 6 5 4 6
Fruit and Veggie Bar
Grill pool beach beach beach
In-Room Dining breakfast** breakfast
Bars 4 6 6 8
Piano Bar
Swim-Up Bar 2 1 1 1
Nightly Live Entertainment
Jacuzzi 4 3 4 5
PADI-Certified Scuba Dives
Snorkeling
Water-Skiing
Windsurfing
Sailing
Kayaking
Hobie Cat
Water Bike
Pedalos
Paddle Boards
Body Boards
Freshwater Pools 4 3 2 4
Lap Pool
Mineral Water Pool
Golf (Includes Green Fees & Transfer) ▲
Tennis Courts with Free Lesson * 3 astro turf (all lit) 2 hard (all lit) 4 hard (2 lit) 5 clay 5 hard (all lit)
Air-Conditioned Squash Courts 2
Air-Conditioned Racquetball Courts 2
Fully Equipped Gym, Aerobics, Yoga, Aquasize
Au Natural Sunbathing
Indoor Game Room
Complimentary Wedding Ceremony (with stay of 6 nights or more) ✤
Renewal of Wedding Vows (Pre-Arranged) ●
Complimentary Off Site Excursions
Dunns River Falls
Glass Bottom Boat Ride
Trip to Margaritaville
Shopping Shuttle
Catamaran Cruise
Trip to Popular Sunset Bar
Tour Desk
Complimentary Wifi
Spa Services ♦ ♥
Beauty Salon ♦
Gift Shop & Boutique ♦
Duty Free Shop ♦
24 hr food service, unlimited premium brand drinks, all tips and gratuities
We observe a strict no tipping policy at all our resorts in Jamaica.
✓ Included ‹ Except Atrium, Beachfront and Premier Suites. ▲ Clubs, carts and mandatory caddies not included. ♦ Available for a fee.
✤ Pre-arranged weddings incur a $250 pre-administration processing, government license and marriage certificate fee additional. ♥ Complimentary half -hour His and Her Massage available to Honeymooners and Romance Rewards benefits for repeat guests: conditions apply. * Once per stay. ** Dinner in suites.
Inclusions may be changed or withdrawn at any time, without notice.


WPIC at Jamaica Bridal Expo

By: Tracey Manailescu

www.wpic.ca

Danielle and I were invited to speak at Jamaica’s Bridal Expo “Wedding Conference” on Friday, September 19th, 2014 at the Montego Bay Convention Centre in Montego bay, Jamaica. We had not one, but two seminars that we presented. We were in wonderful company amongst the other speakers (as seen below). We then were invited to “Brides Night Out” at Robbie’s Kitchen which was by invitation only. This was in honour of the 10 couples who won a trip to Jamaica from Brides Magazine to  as well as had a booth in the trade show of the Jamaica Bridal Expo on September 20th & 21st, 2014 to promote our WPIC certification course in Jamaica on January 17th & 18th, 2015 at Couples San Souci.

I have to say we were treated like royalty by the amazing team of Executive Producers: Kathy Ann Everhart, Jo-Anne Paxton and Peter Shoucair J.P.  I cannot say enough about their warmth and kindness, as well as utter professionalism, that they each showed throughout the entire weekend. Thank you. It was so appreciated! Not only did they work hard, but they made it look effortless with over 80 exhibitors, daily entertainment, fashion shows, a live wedding onstage, a wedding cake competition at the Jamaica Bridal Expo on the Saturday and Sunday.

www.wpic.ca

Photo: Max Earle

Jamaica Robbies Kitchen party 2014

Jamaica Robbies Kitchen Sign

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Jamaica Robbies Kitchen party Tom & us 2014

We also ran into WPIC Alumni, Jennifer Borgh in Jamaica, too.  Actually we didn’t run into her, we were lucky enough to be treated out to dinner by her at none other than Robbie’s Kitchen the night we arrived.  How funny is that? Good thing we enjoyed it, because we were there two nights in a row!  This lady always makes it fun ;)

www.wpic.ca

Another highlight for me, was when I was asked to be a judge for the Cake Tasting competition. You bet I said yes!  Can you say “yum”?

www.wpic.ca

 

www.wpic.ca

Some of the amazing booths at the Jamaica Bridal Expo:

Jamaica Bridal Expo Sharon Saint T Bair

Jamaica Bridal Expo Luxe Booth

www.wpic.ca

Wedding Planner Plus Jamaica

We were given ocean front suites at Iberostar Rose Hall and the service and staff were so friendly and accommodating.  My awesome housekeeper, “Naudia” even helped me pack up the beach balls in bags for our seminar on the Friday morning.

We had a wonderful time and look forward to next time, Jamaica!


WPIC at Jamaica Bridal Expo 2014

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

Danielle and I were invited to speak at Jamaica’s Bridal Expo “Wedding Conference” on Friday, September 19th, 2014 at the Montego Bay Convention Centre in Montego bay, Jamaica. We presented, not one, but two seminars at the conference. We were in wonderful company amongst the other speakers (as seen below).

We were then invited to “Brides Night Out” at Robbie’s Kitchen which was by invitation only, in honour of the 10 couples who won a trip to Jamaica from Brides Magazine.

We also had a booth in the trade show of the Jamaica Bridal Expo on September 20th & 21st, 2014 to promote our WPIC certification course taking place in Jamaica on January 17th & 18th, 2015 at Couples San Souci.

I have to say we were treated like royalty by the amazing team of Executive Producers: Kathy Ann Everhart, Jo-Anne Paxton and Peter Shoucair J.P.  I cannot say enough about their warmth and kindness, as well as the utter professionalism they each showed throughout the entire weekend. Thank you. It was so appreciated! Not only did they work hard, but they made it look effortless with over 80 exhibitors, daily entertainment, fashion shows, a live wedding onstage, a wedding cake competition at the Jamaica Bridal Expo on the Saturday and Sunday.

www.wpic.ca

Photo: Max Earle

Photo: Max Earle

Jamaica Robbies Kitchen party 2014

Ms. Shoucair, Tracey Manailescu, Jo-Anne Paxton, Danielle Andrews Sunkel

Jamaica Robbies Kitchen Sign

Robbie’s Kitchen

www.wpic.ca

Moet & Chandon Champagne

Jamaica Robbies Kitchen party Tom & us 2014

Tom Curtain, Tracey Manailescu, Joy Agness, and Danielle Andrews Sunkel

We also ran into WPIC Alumni, Jennifer Borgh in Jamaica, too.  Actually we didn’t run into her, we were lucky enough to be treated out to dinner by her at none other than Robbie’s Kitchen the night we arrived.  How funny is that? Good thing we enjoyed it, because we were there two nights in a row!  This lady always makes it fun ;)

www.wpic.ca

Another highlight for me, was when I was asked to be a judge for the Cake Tasting competition. You bet I said yes!  Can you say “yum”?

www.wpic.ca

www.wpic.ca

Whoo hoo! I was asked to judge the Cake Competition at the Jamaica Bridal Expo!

Some of the amazing booths at the Jamaica Bridal Expo:

Jamaica Bridal Expo Sharon Saint T Bair

Sharon Saint T Bair Event Designer and Consultant

Jamaica Bridal Expo Luxe Booth

Luxe Event Design -Showtime

www.wpic.ca

Tai Flora Services Ltd.

Wedding Planner Plus Jamaica

Wedding Planner Plus Jamaica

Moet & Chandon Champagne

Moet & Chandon Champagne

Jamaica Bridal Expo Photodayz Booth

Photo Dayz Imaging Lab

We were given oceanfront suites at Iberostar Rose Hall and the service and staff were so friendly and accommodating.  My awesome housekeeper, “Naudia” even helped me pack up the beach balls in bags for our seminar on the Friday morning.

We had a wonderful time and look forward to next time, Jamaica!


WPIC Does Las Vegas & Wedding MBA 2014

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

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WPIC’s Co-founders (Danielle and I) led a seminar on “International Wedding Trends” and ran a double booth with some amazing helpers (Kim Choy, Daniela Caputo, Sue Morris) to promote WPIC and our Wedding Pro Workshops at Wedding MBA in Las Vegas this year. *Also a special mention to Kristy Sherwood and Sara Long for helping us set up our booth.

Some of the highlights that we touched on in our seminar were naked cakes, hand-painted cakes (and we even had real examples) thanks to the amazing and talented peeps at It’s a Piece of Cake, string art for table numbers, clay bouquet pieces, Colour blocking with bridesmaids dresses, dip-dyed wedding dresses, the crazy McDonald’s weddings phenomena in Hong Kong, and mini beach balls which we threw out into the audience to end our seminar.

Also wanted to give a shout-out to the Linen Closet for supplying our pillows and table runners. Wedding MBA collage

There were over 2800 attendees in attendance this year! Unbelievable.

Wedding MBA class photo

We managed to squeeze in some fun (of course) with a WPIC Get-Together with 17 WPIC Alumni from Canada, Barbados and the Bahamas. We went on a 3 hour tour with 24-7 Limousines in an armoured truck around Las Vegas to Little White Wedding Chapel, a private tour of Caesar’s Palace wedding hot spots, a stop at the infamous Las Vegas sign, and ended the evening with VIP entrance to Coyote Ugly.

www.wpic.ca

WPIC Alumni

www.wpic.ca

WPIC Alumni in Las Vegas

www.wpic.ca www.wpic.ca

 

 

www.wpic.ca

WPIC Alumni

www.wpic.ca

Photo courtesy of: Kim Choy

 

We witnessed a vow renewal at A Little White Wedding Chapel, and WPIC Instructor, Daniela Caputo had step in to save the day when the couple didn’t understand the Officiate because she didn’t speak French (the couple were from France).  Daniela jumped in to save the day by translating the entire Vow renewal ceremony :)  Talk about being in the right place at the right time…

www.wpic.cawww.wpic.ca www.wpic.ca

Photo credit: www.imaginestudioslv.com

Photo credit: www.imaginestudioslv.com

 

www.wpic.ca

*All photos were taken by Tracey Manailescu, unless otherwise noted.

 

 


Co-Founders are Speaking at Wedding MBA and Jamaica Bridal Expo

Tracey Manailescu-Danielle Andrews Sunkel-WPIC

WPIC Co-Founders, Danielle Andrews Sunkel and Tracey Manailescu are looking forward to a busy, yet exciting time for the next two weeks.

www.wpic.ca

We are heading out to Las Vegas for a WPIC Get-Together Vegas-style on Monday, September 15th, 2014 with approximately twenty WPIC Alumni. Then we will be speaking at Wedding MBA on Wednesday, September 17th, 2014 on “International Wedding Trends” at 9am. Make sure you come by and say hello to us at our double booth!

www.wpic.ca

Then, we are heading off to Montego Bay, Jamaica to speak at the Jamaica Bridal Expo Conference, where we will also have a booth for the two days afterwards at the Jamaica Bridal Expo to promote WPIC!

www.wpic.ca

We are thrilled to be heading off to Negril afterwards to experience Couples Resorts with site visits and of course, an irie time ;)

We will be taking a ton of photos and experiencing it to the fullest, so we can share it all with you upon our return.

 


Love & Sunshine Conference October 26-29, 2014

The Love & Sunshine Conference is all about adding tips and tricks for working Destination Weddings. October 26-29, 2014 Westin Beach Resort & Spa, Fort Lauderdale, Florida.  WPIC Co-founders, Danielle and Tracey will be there. .. Who else is coming?                                                                                                                      

BOGO Sale ends tonight at midnight!

Love & Sunshine Alumni

General Information:

Sunday – Wednesday. Oct. 26 – 29, 2014 Love & Sunshine Destination Wedding Conference & Expo is the premier training resource for wedding professionals in the luxury market to network with industry leaders, keep up with the latest trends and learn effective business strategies to grow in the destination wedding industry.

This one-of-a-kind learning experience is where you’ll gain a new perspective about the Destination Wedding Industry, network with like-minded industry professionals, the Conference is designed for you. The conference provides an opportunity to learn valuable tools and skillsets to plan a successful destination wedding. Attend hands on workshops and interactive lectures with experts in the field of business, social media, photography, gay and lesbian weddings, marketing, travel and tourism.

Registration includes:

 Pink Gala on Sunday night to benefit Breast Cancer awareness

 Two-days of inspiring, educational workshops and lectures from experts in the international luxury wedding & event industries

 Breakfast and Lunch on Monday and Tuesday

 Closing reception on Tuesday night

 Signature gifting and swag bags

 Opportunity to be included in Post FAM Trip to Curacao  Option of LGBT certification course*.

Speakers include: Keynote Speaker: World renowned celebrity Floral designer and wedding planner. Preston Bailey; Joy Agness; Mar Jennings; Alan Berg, Marilyn Cairo, Simon T. Bailey, Robert Schenk, Bernadette C. Smith; Richard & Julia Markel; Jacqueline Johnson; Manolo Doreste; Bill Hansen; Carmen Mesa; Jannette Alix; Shri Lildharrie


Consider a Destination Wedding in Canada: Mont Tremblant, Quebec

www.wpic.ca

Photo:
www.avenue-photo.com

 

 

 

 

 

 

 

By: Tracey Manailescu

Born and raised in Canada, it always amazes me what our big and beautiful country has to offer.

We have mountains, oceans, beaches, fine dining, celebrity chefs, night clubs, theatre, summer sports, winter sports, etc. Every province and territory has something unique and special to offer. For wedding couples, the possibilities are endless.

I’ve just come back from a fabulous family week’s vacation in Mont Tremblant, Quebec, and we are already planning to go back for our winter vacation. (Eeek!  The cold, winter sports and I just don’t mix. However, I am willing to give it a go.) We stayed at the Fairmont Tremblant, and  I would happily stay there again, in fact I am quite certain that we will…

I took the opportunity to request a wedding site visit (of course) with Frederic Jean, who is the Manager, Catering & Conference Services. Let’s just say, he is awesome! You cannot go wrong with the location, or the staff. It is set up, and styled, like a ski lodge. Take a look at some of the photos to see for yourself!

Frederic Jean, Manager, Catering & Conference Services

Frederic Jean, Manager, Catering & Conference Services

fairmont tremblant water view

Photo: Courtesy of Fairmont Tremblant

Photo: Courtesy of Fairmont Tremblant

MT Fairmont in activity section

Photo courtesy of Fairmont Tremblant

Photo courtesy of Fairmont Tremblant

Gorgeous place for a ceremony and/or cocktails, don't you think?

Gorgeous place for a ceremony and/or cocktails, don’t you think?

I seriously would love to work with a couple for a wedding during the winter time here, or a WPIC event.

PhotocCourtesy of Fairmont Tremblant

Photo courtesy of Fairmont Tremblant

This entire Village is beyond perfect for a wedding weekend with friends and family. It is entirely family-friendly and actually geared towards a family experience. Picture it with a hot toddy station, maple syrup on a stick, outdoor heaters and s’mores, etc.

Did I mention that the chefs are extremely creative and willing to work with most ideas that you throw at them?

Some examples of specialty items on the menus are: Abitabi Pearl Caviar, Laurentian Cheese Platter, Maple Crumble, Guinea Fowl, Deer Tataki with Horseradish & Basil, Fresh Trout Tartare with Strawberries & Black Tobiko.

Fairmont Tremblant "Chic Shack" set up on the patio

Photo courtesy of: Fairmont Tremblant -Winter “Chic Shack” set up

Want an amazing example of customer service going above and beyond?  This hand-drawn card was left in my room from Frederic. Love, love, love it!

Hand drawn note after site visit from Frederic

Hand drawn note after site visit from Frederic

Not hooked yet? Well let me show you some other things we feel in love with in Mont Tremblant. Go on and picture it with loved ones for a wedding celebration, Quebec style. There is a Catholic Church right in the Village (a 2 minute walk).

Chapelle Saint-Bernard right in the Mont Tremblant Village

Chapelle Saint-Bernard right in the Mont Tremblant Village

Chapelle Saint-Bernard right in the Mont Tremblant Village

Chapelle Saint-Bernard right in the Mont Tremblant Village

We booked some day trips directly through the Mont Tremblant website. We did the mountain luge 6 times, went hiking, swimming, rafting, horseback riding, rented a boat and went fishing on three different occasions. There is so much to do!

Imagine doing some of these things with a wedding group?

For those who want a grown-up experience, there is the Casino close by, as well as a night club and a bar, conveniently located in the Village along with pubs and fine dining. MT Collage rafting Rafting falling

We explored nearby Saint Jovite since it was the Jazz Festival. In Saint Jovite we fell in love with a restaurant called, “Antipasto“, and went to it 3 times. Heck, we tried almost everything in the Village too, between lunches and dinners.  (Next time we might get a room with a kitchenette…No, we probably won’t, but it is an option.)

MT Restaurants with patios 2

MT Restaurants with patios

MT More restaurant with fountain

Spag & Co in the Village

Spag & Co in the Village

Whether it is summer or winter, the activities and breath-taking scenery will make for amazing wedding photos and video.

*This blog is written solely on my experience in Mont Tremblant, and was not endorsed or paid in any way by the Fairmont Trembant.


10 Ways to Get More of “Your Type” of Clients

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

www.wpic.ca

People tend to look for companies that have similar values, ideas and personalities. It is no different, if not even more important, that you connect with your wedding coordination clients. There is nothing worse (for either of you) then being stuck in a contract for up to a year (or possibly more) with clients that you cannot stand. There is no way that you will have their best interests at heart, and there won’t be a sense of trust between you, either. Respect needs to go both ways. Of course you want to do everything in your power to make this the best wedding ever, but you need to set your boundaries and not be a walking/talking door mat. This means have set working hours, know your limits and be able to express them, you also still be able to live your personal life amidst working with your couples.  This is huge.  Remember to keep some balance in your work and personal life. Your friends and family need you, too. How do you narrow it down, and get your type of client? Everyone has an ideal image of the type of couple that they want to work with, and you also know who you don’t. Everything you do should be geared towards your dream couple.

1. Invest in your Company: Invest in what makes sense to you. Get “weducated”. Most people reading this article are WPIC certified. Bravo!  Within the WPIC Alumni Association and networking events you can pick your alumni’s brains for advice, feedback and ask questions. Ask what they think of your website, logo, ad, etc. Be prepared for honest and blunt responses. Attend conferences & seminars around the globe. Not only will you learn from the speakers, but you will get to network and get out of your comfort zone in hopefully some really great locations (blog, tweet, Instagram and Facebook about your experience while you are there, and when you get back home). Sign up for webinars, attend workshops and courses that have meaning and relevance to what you need to know more about.

2. Believe in Yourself: (Take the Quiz in this section!) Confidence is imperative. No one wants to hire someone who doesn’t have confidence in what they do or can do for their clients. If you are feeling unsure of something, then that is exactly what you need to fine tune, and get cracking in your learning sphere (see topic above). “Get your learning on.” Most of us in the wedding industry are Type A or at least  B+ personalities. That means we like to organize, take on challenges, problem solve and make decisions and we expect it to work out in our favour. See this article to read about 25 Things That People With Type A Personalities Do and then take this quiz to see if you are a Type A or a Type B personality. www.wpic.ca

3. Advertising: Are you doing any? Where?  Are these places that your dream couple would be looking? If not, then why bother?  You should be putting your marketing $ where your dream couple would be looking for you. Example: If you want to be working with more LGBT couples, then get in front of them at the Pride Parade (yes, get on the events committee) . WPIC Alumni get special rates with some amazing companies. Don’t forget to check www.wpicalumni.com before you place an ad somewhere.  Chances are that we might have negotiated a special rate for you ;) www.wpic.ca

4. Giving Back: Is there an organization that touches your heart, or an industry event that you would like to be a part of? Sign up on the volunteer committee and get some more experience, as well as getting to know some new people who may be in need of your services at a later time, or who can give you a great reference down the road. Not only will you feel good about yourself, but you are gaining experience and showing others what you are capable of. It’s a win/win situation. Assist one of your WPIC Alumni in need of help at a wedding.  Chances are those same people will help you out when you need it.

5. Network online: Join meetup groups, Twitter chats, Facebook  groups, forums, and anywhere else your dream clients are  to get yourself noticed. Something that has been proven over and over, is when WPIC Alumni network and keep active within the WPIC Alumni Association many opportunities are born from connecting and helping each other out.

6. Reach out to Friends and Family: Who knows you best? That would be your friends and family. You should have a business Facebook page, but why not post something wedding related on your personal Facebook page once in a blue moon, just to remind people that you have availability and who you are, and what you do.  It’s smart to do this at peak engagement times such as holidays, and again once or twice during wedding season, as they might know someone who is in need of a “Month Of” wedding coordinator. *1:3 Canadian couples get engaged between December and February according to Weddingbells. *65% of weddings happen between June and September (again from Weddingbells) www.wpic.ca

7. Reviews from Past Clients or Vendors: This is your best word of mouth and free advertising. EVER. After you have worked with a couple, or a vendor ask them for a review of your services. You should be doing this anyway, so that you can improve your customer service. Send a survey or questionnaire to them find out ways to improve your business, ask what they wish you had done, what they liked about working with you, the best part of the wedding day, and if they have a testimonial that you can share on your website, or another place that you advertise online. Try to implement changes in your company based on the feedback. *If it is for your website then try to add a photo taken of you with the couple on their wedding day to add to the legitimacy of it. Share the love from your clients. www.wpic.ca

8. Change Can be Good: If you are running ads in magazines or online ads, are they the same ad from a few years ago?  Maybe it’s time to change it up. Do you need a new logo? Is your “About Me” page the same as it was a few years ago? In need of spicing it up a bit? Read this article I wrote a few weeks ago. What about your personal photo? Do you look the same? Is your website in need of an upgrade? There are so many templates that you can purchase for minimal costs and do it yourself, or hire someone to make it everything you envisioned to welcome potential clients to get a first glimpse of you and your company. Go through your website and ask some of your trusted sidekicks to read it over, too. Can you change some of your wording to reflect your message to be more modern and personal?

9. Blog: Do you blog regularly? 1-2 times a week is best. It’s a great way to get your message out to potential couples as well as improve your websites SEO. You choose the content, style and topic. You can’t get more specific then that to reach your dream couple. Give tips, advice and show your expertise and how you would handle certain and specific situations by speaking directly with them. Showcase your specialties and what you can do for them.  Make them see how you will save them time, money and alleviate stress by hiring you. customer service

10. Customer Service: Are you getting back to potential clients and current clients quickly? This means within 24 hrs. Are you listening to what your clients wants and expectations are? Are you showing your knowledge and love of weddings, when you speak with them, or when they read your blog, or even look at your website? Do your clients feel that you care and have their best interests at heart? Your clients want and need to feel that you will implement their ideas and expectations for their wedding. They also want to feel a connection with you. This means communicating with them and keeping them involved in the process (unless it is a couple that really doesn’t want to be involved with decisions). Staying calm & collected, having a sense of humour, showing confidence and problem solving skills will go along way in difficult situations. Always remember that you are a professional. If you are having trouble thinking of how you can do this better, think about a time you were “wowed” by someone’s customer service skills.  What made them stand out?