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WPICer ArthurK Wins Wedding Professional of the Year!

ArthurK Wedding Pro of the Year

Last week the 18th Canadian Event Industry Star Awards were handed out by Canadian Special Events, and our very own Arthur Kerekes (known as ArthurK) won Wedding Professional of the Year!

Congratulations Arthur, we are so proud of you!

About Arthur

ArthurK WPICC of Fusion EventsArthurK, President of Fusion Events, has a long history of being involved in the events industry. As one of the founding members of the Juno Nominated band God Made Me Funky, ArthurK has been attending weddings and events regularly since the age of 17.

Having worked in many facets of the events industry and with some of the best suppliers, vendors, venues, and event planners in the country and abroad, ArthurK has mastered what works and what doesn’t when it comes to event planning and entertaining.  

Specializing in trendy, high-end, extravagant weddings, ArthurK is able to offer his clients much more than the average planner. By combining his many talents in music, entertainment, production and planning, Arthur is changing the face of wedding planning in Toronto.

An urban wedding planner with a modern, forward-thinking approach, ArthurK makes his mark as a visionary, artistic and dedicated figure, both as an event planner to his clients and as an inspiring leader to his team members.

 

Real Wedding: J + K Wed at a Villa in Negril, Jamaica

Today we have the gorgeous destination wedding of Jaclyn & Kevin, in Negril, Jamaica, for you to feast your eyes on.jackie and Kevin

wedding welccome sign

Hear the story of this wedding from Jackie & Kevin’s wedding planner, Monica Caesar, WPICC, DWC:

I first met Jackie & Kevin and it was very clear they were looking to have a destination wedding that offered an intimate setting for their family and friends that attended their wedding in Paradise. Since there were children attending the wedding, and because Kevin & Jackie wanted to take their wedding off of the resort; we had to choose a venue that would accommodate all guests while still creating a comfortable environment for the children in attendance.

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After some venue searching in Negril, I came across a gorgeous villa called “Little Waters”. This villa was stunning and offered an amazing landscape of ocean along the cliffs of Negril. We also felt that a villa would be the best venue choice since the kids could then go to sleep in the many bedrooms available on the property; while the parents were able to enjoy the wedding while dancing the night away.

Little waters on the cliff villa in negril

The ceremony took place on a customized deck area that we had built, overlooking the Caribbean sea in Negril, Jamaica. The ceremony archway included a sparkling chandelier hanging with overflowing gorgeous flowers adorning the frame. A saxophonist played as the bridal party made their way down a cobble stone sidewalk bordered in floral filled glass vases.

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Following the ceremony, a group picture took place along the cliffs of the private villa in the most spectacular setting. Cocktail hour included passed hors d’oeuvres, a cigar bar for guests and a live band to entertain everyone. Couches and ottomans were set up bordering the backyard pool and touches of coral, tied in the beach themed villa wedding.

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The reception took place under a clear tent with gorgeous chandeliers hanging above and a simple white color palette.  The setting was truly spectacular and the guests danced into the late hours of the Jamaican night including jumping into the pool while celebrating with the amazing music!

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Comments from the couple:

“We are so grateful for your expert orchestration of our wedding day in Negril, Jamaica. We consider ourselves blessed to have had the privilege of working with someone who translated our vision with such style, grace and professionalism. EVERY detail exceeded our expectations and our quests are still talking about how it was the most beautiful wedding they’d ever attended. We sincerely thank you for making our wedding day dream come true!” – Jackie & Kevin

Vendors: 
Wedding Planning & Coordination:  Monica Caesar, Aisle Plan Your Day
Photography: Merrick Cousley Photography
Make-up: Chasity Artistry
Catering: Chef Robbie Joseph, Seahorse Grill
Décor: Wedding Planner Plus
Venue: Little Waters on the Cliff Villa

About Monica Caesar & Aisle Plan Your Day

Monica Caesar is the owner and lead wedding coordinator for Aisle Plan Your Day based in Edmonton, Alberta, Canada.

Monica is certified in local & destination wedding planning through The Wedding Planners Institute of Canada. In addition to planning weddings & events worldwide; Monica is also an instructor for WPIC and teaches  and certifies wedding planners all across Canada and throughout the Caribbean and Mexico.

Aisle Plan Your Day was born out of Monica’s desire to plan unique and memorable celebrations. Weddings are her passion and destination weddings are her specialty.

Monica travels extensively throughout the Caribbean and Mexico attending conferences, reviewing hotel properties, private venues and wedding packages so that she can stay up to date with the latest industry trends and build an extensive network of top industry professionals worldwide.

EventSource Live’s Video of the WPIC Kickoff

EventSource was the Media sponsor for our WPIC Annual Kickoff on February 19, 2015. Check out this amazing video of our super-fun burlesque-themed event! This video was produced by Images Weddings.
For more highlights and details about the event check out our Blog.

How to Host a Great FAM Trip

Palace resorts FAM

WPIC Wedding Planners on a FAM trip with Palace Resorts in Mexico

by Danielle Andrews Sunkel

I have been on many Familiarization (FAM) trips, some good, some great, some so-so. If you are going to go to the time and expense of hosting of FAM trip, you better make it a good one so you will see a return on that investment. The FAM trips that stand out for me, are the ones where I had fun, and had a chance to truly experience the place I was visiting.

What is a FAM (Familiarization) Trip?
Familiarization trips are a great way to get Wedding Planners or Travel Agents to a location so they can experience it and then suggest it to their clients with full confidence that it is the best match for their client’s Destination Wedding.

How does a FAM Trip work?
The invited wedding planners will pay for their transportation to the resort or tourism office’s geographical location, once on the ground the resort or tourism office will cover all costs for the planner (food, accommodation, ground transportation, scheduled activities, etc.)

Tips for hosting a great FAM Trip:

Allow an Authentic Experience.
Your FAM trip attendees want to see the resort on their own. They need to see how the average guest at your hotel is treated. They also need to see the service first-hand and taste the food without it being mass-produced for a dinner party every night. An afternoon and evening at leisure is plenty of time.

Don’t Hide the Locals
You not only want the planners to fall in love with your resort, you want them to fall in love with your location.  Let them experience some of the local life, don’t keep them captive on your resort.

Factor in Fun
All work makes a dull trip. If your resort offers tours or trips, make sure the FAM attendees experience one. If there is a Spa, give them a sampler. Shows or performers onsite, get them to the show.

WPICers were taken on a Catamaran Cruise at Sandals in Jamaica

WPICers were taken on a Catamaran Cruise at Sandals in Jamaica

Don’t exhaust them.
Someone who has been run off their feet is going to lose enthusiasm for your product, fast.

Don’t act like you are doing them a favour.
Your attendees had to take time away from their business, leave their family, hire extra child care, rearrange their lives as well as pay for their costly flights to and from the FAM, so that you could have the opportunity to sell them on your product. Do not lose sight of that.

About to board Bimini Bay's Private Plane in Bahamas

WPIC Wedding Planners about to board Bimini Bay’s private plane in Bahamas

Anatomy of a great FAM trip

Day 1

  • Arrival
  • Time at leisure to enjoy the beach and pool
  • Cocktails
  • Dinner Party
  • Evening at leisure

Day 2

  • Breakfast at leisure
  • 9am- Site tours
  • 1pm- Lunch
  • 2pm- Site tours
  • 4pm- Spa Sampler
  • Cocktails
  • Dinner
  • Evening at leisure
Wedding set-ups at Hard Rock Riviera Maya

Wedding set-ups at Hard Rock Riviera Maya

Day 3

  • Breakfast at Leisure
  • 9am- Site Tours
  • 11am- Mock Wedding
  • 12- Lunch
  • 1pm-Local Adventure
  • Evening at leisure

Day 4

  • Farewell Breakfast
  • Day at leisure
  • Departures

How Not to be a Negative Nelly in the Wedding Industry

www.wpic.ca

By: Tracey Manailescu

At some point in time, I think it’s reasonably safe to say that we all have felt self-doubt, jealousy, insecure, and even animosity towards  someone else within the industry.  Not everyone is meant to be best friends, and you may not agree with some others business practices, to each his own. It is also pretty safe to assume, that you have come across instances where you were a little thrown off by a negative comment, rants on social media or have been in attendance of someone bashing another industry peer.

At WPIC inc. we hear about so many of these on a weekly basis.  Whether it is about us, our Alumni, or vendors we know. Sometimes it really hurts, while other times it makes us down right angry. Danielle and I have made it very clear that we will not tolerate or participate in gossip and slander. Heck, we even made it one of our WPIC Code of Ethics, because we feel so strongly about this negative type of behaviour. We expect all of our WPIC Alumni to abide by these ethics. While it is very easy to get into these types of conversations, think about what it looks like to those listening.  Yuck!

Gossip

“What I am suggesting is that each of us turn from the negativism that permeates our society and look for the remarkable good among those with whom we associate, that we speak of one another’s virtues more than we speak of one another’s faults, that optimism replace pessimism, that our faith exceed our fears. When I was a young man and was prone to speak critically, my father would say: “Cynics do not contribute, skeptics do not create, doubters do not achieve.” Gordon B. Hinckley

Social Media: I have unfollowed or hidden so many people in my newsfeed on Facebook because of negative posts. It’s depressing and makes me feel stressed. When I log into Facebook, I personally want to see happy posts like accomplishments, great photos from recent weddings, funny stories of things that happened to my friends and peers in the course of the day, romantic gestures, new goals and posts about cute things their kids or pets do, etc. You know, things that generally make you smile, and feel good when you see, and read them. Social media is not the place to voice your anger issues, or to trash your significant other. That is what friends, family and loved ones are for.

People tend to be generous when sharing their nonsense, fear, and ignorance. And while they seem quite eager to feed you their negativity, please remember that sometimes the diet we need to be on is a spiritual and emotional one. Be cautious with what you feed your mind and soul. Fuel yourself with positivity and let that fuel propel you into positive action.” Steve Maraboli 

Take the time to Get to Know Others in the Industry: Sometimes, people feel the need to talk badly, and trash others businesses because they just don’t understand what all of the hype is about. Instead of assuming, get out to events and get to know others in the industry. You might be pleasantly surprised to find out that they are just like you, or might have something great to offer you and your business. It might be tips, advice or just a great conversation that can make all of the difference.

The highest form of ignorance is when you reject something you don’t know anything about.”  Wayne Dyer

goals

Set Realistic Goals: Set goals for yourself that are reasonable and can definitely be obtained. It might be creating a new look and feel to your company, getting interviewed in a news segment, newspaper or magazine, getting an image makeover, losing weight, getting published for a wedding or a style shoot, or booking more of your type of clients, getting hired for a destination wedding, going on vacation somewhere you have always dreamed of, attending a conference in another city or country, etc.  Whatever it is, make it a priority. Do something every day, or at least every week to help you obtain those goals. Research companies who specialize in branding, website designers that fit your style and budget, take a course, start saving 10% of your pay-cheques, put together style boards, create a vision board, and go for it!

Spend so much time improving yourself that you have no time left to criticize others.” Norman Vincent Peale

Stop Comparing Yourself to Others:  There is always going to be someone more successful, makes more money, who is smarter, better looking, more creative and more powerful than you. Deal with it! Instead of harbouring negative thoughts, why not come up with ways that you can do better, and be better. You have no idea how hard they struggled to get where they are now. Success comes with hard work and lots of trials and errors along the way.

Comparison is the thief of joy.” Theodore Roosevelt

team

Pick Your Battles: Sometimes you are put into situations where you need to work with someone you do not get along with.  It could be another member of your team, a vendor, a client’s family member or friend, etc. No one says you need to be best friends, but you do need to be courteous and professional, and put the client’s needs first. Try to put yourself in their shoes. Are they insecure, or think that you are stepping on their toes? Talk it out (in private). It might be something so little, that can be easily fixed. If it really is more, and you will never see eye to eye, then you need to figure out how you can work together and not let it ruin the wedding, event and your reputation. Try not to respond in the heat of the moment, if it’s possible. It usually leads to trouble. Sometimes it is better to just turn the other cheek. It’s sometimes hard to do, but can be worth it in the long run.

“Pick your battles. You don’t have to show up to every argument you’re invited to.” Mandy Hale

How Not to be a “Negative Nelly” in the Wedding Industry

www.wpic.ca

Photo:
www.avenue-photo.com

 

 

 

 

 

 

 

By: Tracey Manailescu

At some point in time, I think it’s reasonably safe to say that we all have felt self-doubt, jealousy, insecure, and even animosity towards  someone else within the industry.  Not everyone is meant to be best friends, and you may not agree with some others business practices, to each his own. It is also pretty safe to assume, that you have come across instances where you were a little thrown off by a negative comment, rants on social media or have been in attendance of someone bashing another industry peer.

At WPIC inc. we hear about so many of these on a weekly basis.  Whether it is about us, our Alumni, or vendors we know. Sometimes it really hurts, while other times it makes us down right angry. Danielle and I have made it very clear that we will not tolerate or participate in gossip and slander. Heck, we even made it one of our WPIC Code of Ethics, because we feel so strongly about this negative type of behaviour. We expect all of our WPIC Alumni to abide by these ethics.

While it is very easy to get into these types of conversations, think about what it looks like to those listening.  Yuck!

Gossip

 

“What I am suggesting is that each of us turn from the negativism that permeates our society and look for the remarkable good among those with whom we associate, that we speak of one another’s virtues more than we speak of one another’s faults, that optimism replace pessimism, that our faith exceed our fears. When I was a young man and was prone to speak critically, my father would say: “Cynics do not contribute, skeptics do not create, doubters do not achieve.” Gordon B. Hinckley

Social Media: I have unfollowed or hidden so many people in my newsfeed on Facebook because of negative posts. It’s depressing and makes me feel stressed. When I log into Facebook, I personally want to see happy posts like accomplishments, great photos from recent weddings, funny stories of things that happened to my friends and peers in the course of the day, romantic gestures, new goals and posts about cute things their kids or pets do, etc. You know, things that generally make you smile, and feel good when you see, and read them. Social media is not the place to voice your anger issues, or to trash your significant other. That is what friends, family and loved ones are for.

People tend to be generous when sharing their nonsense, fear, and ignorance. And while they seem quite eager to feed you their negativity, please remember that sometimes the diet we need to be on is a spiritual and emotional one. Be cautious with what you feed your mind and soul. Fuel yourself with positivity and let that fuel propel you into positive action.”
Steve Maraboli 

Take the time to Get to Know Others in the Industry: Sometimes, people feel the need to talk badly, and trash others businesses because they just don’t understand what all of the hype is about. Instead of assuming, get out to events and get to know others in the industry. You might be pleasantly surprised to find out that they are just like you, or might have something great to offer you and your business. It might be tips, advice or just a great conversation that can make all of the difference.

The highest form of ignorance is when you reject something you don’t know anything about.”  Wayne Dyer

goals

Set Realistic Goals: Set goals for yourself that are reasonable and can definitely be obtained. It might be creating a new look and feel to your company, getting interviewed in a news segment, newspaper or magazine, getting an image makeover, losing weight, getting published for a wedding or a style shoot, or booking more of your type of clients, getting hired for a destination wedding, going on vacation somewhere you have always dreamed of, attending a conference in another city or country, etc.  Whatever it is, make it a priority. Do something every day, or at least every week to help you obtain those goals. Research companies who specialize in branding, website designers that fit your style and budget, take a course, start saving 10% of your pay-cheques, put together style boards, create a vision board, and go for it!

Spend so much time improving yourself that you have no time left to criticize others.” Norman Vincent Peale

Stop Comparing Yourself to Others:  There is always going to be someone more successful, makes more money, who is smarter, better looking, more creative and more powerful than you. Deal with it! Instead of harbouring negative thoughts, why not come up with ways that you can do better, and be better. You have no idea how hard they struggled to get where they are now. Success comes with hard work and lots of trials and errors along the way.

Comparison is the thief of joy.” Theodore Roosevelt

team

Pick Your Battles: Sometimes you are put into situations where you need to work with someone you do not get along with.  It could be another member of your team, a vendor, a client’s family member or friend, etc. No one says you need to be best friends, but you do need to be courteous and professional, and put the client’s needs first. Try to put yourself in their shoes. Are they insecure, or think that you are stepping on their toes? Talk it out (in private). It might be something so little, that can be easily fixed. If it really is more, and you will never see eye to eye, then you need to figure out how you can work together and not let it ruin the wedding, event and your reputation. Try not to respond in the heat of the moment, if it’s possible. It usually leads to trouble. Sometimes it is better to just turn the other cheek. It’s sometimes hard to do, but can be worth it in the long run.

“Pick your battles. You don’t have to show up to every argument you’re invited to.” Mandy Hale

 

Be Bold! WPIC’s 2015 Kick-off Event

WPIC-Logo-Badge-1000px
by Kaley Campbell, WPIC Office Manager

All Photography by: Cardozo Photography unless otherwise stated

Thursday February 19th, 2015 marked my first ever WPIC kick-off. And WHAT a kick-off! Here at WPIC we have been working our butts off on some of the upcoming exciting events we have in store for WPIC Alumni and future Alumni and therefore I didn’t even get the time to look into all the amazing things our wonderful reps had in store for the kick-off!

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Our fabulous WPIC Regional Reps who worked so hard on this amazing event!
(L-R) Alicia Seifert, Janis Martinello, Danielle Deebank and Dalal Saikali

I showed up lazily at 4pm; sweat pants, clean face and hair up in a bun to help set up the WPIC step-and-repeat, and I see the sneak peek of what was in store for the rest of the night. Everything was perfect. All the lovely reps were decked out in their “burlesque best”, there was a cigar rolling booth, a nail decorating booth, a cake baker booth, a photo booth, a balloon pop, a gelato stand and more. The ballroom was decorated in gorgeous linens and floral arrangements that suited the theme to a “T”. I definitely had to up my game from the attractive sweatpants I rolled in with. I had the privilege of getting ready in one of the lovely rooms Eaton Chelsea has to offer, due to the fact that Danielle Andrews Sunkel knew better than to even consider late night drives when we would be up all night. Little did she know that she was going to be stuck with a roommate for the evening, because once the music started, I was not leaving the dance floor.

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The event started with a fantastic social hour, where I got to meet so many fantastic (and talented!) alumni. Everyone was enjoying the drink tickets that were passed out, the food that was offered, and the shirtless eye candy that was taking pictures with all the guests.

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We moved into the ballroom for an amazing three course meal.

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“The First Glance” – a delicious salad composed of sautéed mushrooms, pecans, raspberries, boursin crumble, all on a frisee nest.
“The Embrace” – Brie and almond filled chicken with asparagus and potato.
“The Seduction”- Macaroon cloud with raspberry crème and chocolate.

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During our meal an absolutely incredible painter, Olga Pankova, captured the essence of the night on a beautiful canvas. As a live event artist she really collects the energy from the event, something that is difficult to capture in any other way.

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(photos below from Danielle Andrews Sunkel)

Olga Pankova Olga Pankova with finished WPIC painting

Our talented DJ was Devon John, and the Master of Ceremonies for the evening was Wayde Salmon, both of D&W Entertainment Group.

Courtesy of D & W Entertainment Group

Courtesy of D & W Entertainment Group

These gentlemen had quite the evening hosting all of us planners, but did it with humour and entertainment that kept everyone laughing. We were educated by Leyla Rezeghi from Diva Girl, Rebecca Babineau from the Eaton Chelsea, and Wayde Salmon from D&W Entertainment.

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Wayde Salmon speaking at WPIC Be Bold Event

Chocolates were won and prizes were given away all evening. No one left empty handed. Our meal concluded with tying the theme off with two very talented, very swanky, sizzling burlesque dancers that definitely “shook up” the crowd.

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Some of us said our goodbyes there, while lots of us piled on the dance floor. WPIC’ers definitely know how to have a good time on the dance floor. Wayde and Devon stayed and entertained us late into the evening. Even when the lights came on the ladies were still getting down on the dance floor.

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This experience was amazing and I know that all of us took something huge from it. Motivation, drive, and passion for the wedding industry is something that all of us share together, and to be able to have these nights for support and community within the industry is an absolute privilege that I don’t take lightly.

Who made this event amazing?
WPIC Ottawa Regional Representative & Event Planner: Apropos Productions
WPIC York & Barrie Regional Representative & Event Planner: Brocade Events
WPIC Kitchener/Waterloo Regional Representative & Event Planner: Dreamstyle Weddings
WPIC Halton Region & Event Planner: The Event Chick
Event Sponsor: The Wedding Planners Institute of Canada
Venue: Eaton Chelsea
Photographer: Cardozo Photography 
Event MC/DJ/Lighting: D&W Entertainment Group
Media Sponsor: EventSource.ca
EventSource Live! Video: Images Weddings
Centrepieces: The Wedding Decorators
Stationery: Empress Paper Crafts
Chair Covers & Ballroom Linen: Decor-Rent
Linens: The Linen Closet
Photobooth: Best Event.ca
Gelato: Cremahh
Cake: Cakeoholics
Cigars: Corenti Cigars
Live Artist: Olga Pankova
Tableware Rentals: Harold’s Rentals 
Live Music: Ernie Kalwa Jazz Trio
Flowers: Fete Floral & Events
Entertainment: Toronto School of Burlesque 
Nail Art and Makeup: Sheryl Rinaldi

Planner of the Month: Jennifer Borgh

 

 

Today we bring you the always amazing, Jennifer Borgh, to start of our 2015 “Planner of The Month”.  Jennifer is a superstar with her mad planning skills.  She is a destination guru who focuses on her specialty, Jamaica. Her passion, and no-nonsense approach has won over the hearts of clients and vendors alike. Danielle and I both book our family vacations with her, and know without a doubt that we are in good hands. She goes above and beyond for her clients, and she has a heart of gold. We are proud to introduce, Jennifer Borgh as WPIC’s Planner of the Month.

Name: Jennifer Borgh

Company: Jennifer Borgh Events

Most challenging aspect of starting your business?  Too many challenges to list.

– Finding great staff.  A lot of money was wasted over the years, trying to find the perfect team and after 5 years, I have finally put together my A team

– Balancing family, marriage and business(this is constantly a work in progress and still haven’t figured this one out)

-Dealing with people.  I am VERY lucky to have had very few bridezillas over the years, however the ones that I have had, have been emotionally exhausting.  I count my blessings everyday for the amazing couples I get to deal with and feel very lucky to have more good than bad.

Jenn Borgh1

When was your moment when you truly felt you made your company successful?  I feel this way after every wedding which is why I love my job so much.  I have been very fortunate to win several awards over the years and be published in magazines and newspapers which is always a nice reward for my hard work.

How many staff do you currently have? 4 Travel Agents plus our amazing vendors who we work very closely with.

Jenn Borgh2

Best moments/memories from one or more wedding(s)?  So many tears of joy over the years but my favourite part is when couples realize their wedding was better because they hired me.  All the money in the world can’t make up for gratitude and appreciation.

Please tell us some things you have learned over the years that have helped you grow?  Not to take things personally.  Although, it’s hard to fully ignore this fact, it has come to my attention that some people.  Not to watch my competition.  I don’t check out their websites, or follow what they do, it helps be focus on my own business and not waste time.

Jenn Borgh3

Where do you see yourself in the next 5 years? Phew, good question.  Possibly living in Jamaica during the winter, doing what I do best.  Planning destination weddings in Jamaica!

 

 

 

Avoiding Industry Burn-out

www.wpic.ca

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

“People rarely succeed unless they have fun in what they are doing.” Dale Carnegie

Avoiding Industry Burn-out: When do you feel most inspired and passionate about the weding industry and your business? Is it after you work with a great couple?  When you meet a FAB new wedding vendor? When you attend a Conference? Don’t you wish that you could bottle that feeling and drink from it whenever you got the ho-hums? I think everyone feels the blahs once in a while.  Competition is strong, and it’s difficult, if not down-right impossible, to feel confident and creative ALL of the time.

Being in the wedding industry comes with a ton of pros and cons. A wedding is an emotional event. There is excitement, disappointment, battles of will, family interferance, money woes, power struggles and it can be exhausting to be in the middle of it all. There are trends, venues and vendors that would have made your couples wedding so much better, but maybe they’ve already signed a contract with someone else before hiring you, or maybe they’ve decided to save money on something you know will make a ton of difference in the end and have decided to not listen to your advice (like a great professional DJ, photographer or decorator.) Sometimes you have to just suck it up against your better judgement and roll with it. It can be really frustrating!

Here are some tips to help keep your head in the game: wedding planner having coffee with couple

1. Relive Happy Client Memories. Go through photos and thank you cards from past clients whom you adored. There is just something about happy memories that make you feel all warm and happy inside. You had a part in making that wedding wonderful.

sweeping leaves and flowers

2. De-Clutter. You will be amazed at things you have tucked away for future use, things you felt bad about getting rid of from events, magazines that are out-dated, and event packages where you know you will never work at. Get a new filing system, binders, folders and storage boxes that match, are modern and make your office look good. Get rid of things you do not use and will never use. Your office is a representation of you and your company. Make it work for you.  Know where things are, and have them serve a purpose, or get rid of them. De-cluttering actually creates positive energy, calm and clarity.

3. Brand Make-Over. Have your style, clients, services offered and budgets changed since you started in the wedding industry?

*Hire a professional web designer to make your site more modern, SEO compatible and user friendly. It doesn’t have to be expensive. You can even make one yourself if you know what you are doing. If you don’t, then there are tutorials to help you do it.

*Hire a photographer to get some new head shots done for your “About Me” page.

*Hire a graphic designer to create a new logo for your company. Check out Elance and 99designs

www.wpic.ca

4. Update your contracts and policies. Create templates and standard information emails about your services. Create feedback forms to send out to each set of clients after the wedding. This will save you time and make way for other things that you never had time for. *Remember to have a lawyer go over any changes that you have made to your contract.

5. Change your pricing. Maybe it is time to increase your pricing, or lower it. You should know by now who you attract to your business. Do you enjoy working with couples for “Full Planning” or are you happiest with “Partial Planning” or even “Month Of” coordination? Does your pricing turn them off? Or you getting very demanding clients who expect the world from you, but it is taking too much of your energy and patience? Maybe you need to decrease your amount of clients, and increase your pricing, which would allow you to put more effort and time into your couples. Do what feels and works best for you and your company.

never stop learning

6. Learn a New Skill. Maybe you are not so great at book-keeping. Hire one or take some courses to learn how to do it better. Take a small business course, learn from the amazing people in your own community. I am humbled by all of the talent and brilliant people within WPIC who are constantly learning, growing and offering their time and energy to help us all be better. Sign up for one of their workshops, seminars or conferences. Buy one of their books or write your own!

7. Take Care of You. Join a gym, go out for weekly coffees or drinks with your friends, go on weekly/monthly date nights with your better half, get a haircut, have a kit-kat break, buy some new clothes to suit your brand, go on a vacation. Only you know what work best of you.  Go and do that.

5 Things You can Do Right Now to Improve Your Wedding Planning Business

By: Tracey Manailescu

meeting new peeps

1. Surround yourself with like minded individuals:
Do you have nay-sayers in your life? Maybe it’s time to step away and move over to the other side, you know the side where people are lifting you up instead of tearing you down? People who encourage you to dream bigger, invest wiser and offer tips and guidance as to help you grow personally and professionally. Get active in professional groups (WPIC Alumni Association, MPI, ISES to name a few) to learn and communicate with people who have been there, and can offer sound advice and encouragement. Have a coffee night with some wedding pros who are interested in growing their businesses, or a veteran who is willing to listen and critique your marketing strategies, attend networking events, and open houses to see what is out there. Be open to possibilities and watch YOU grow!

As Seen on WPIC button

2. Celebrate your successes:
Share your accomplishments with people who will be happy for you.  It is so exciting to be mentioned in an article, featured in a magazine, get a glowing review from your couples, get an award, get your website, logo and business cards professionally done, register your business, selecting a company name, etc.  Whatever it is, you need to share this with people who will be happy for you. Share it on social media, on the WPIC Alumni baords, invite someone out for a drink, go out to dinner with your better half and just relish in the feeling for a little bit. You worked hard for this moment, so enjoy it!

www.wpic.ca

3. Believe in yourself: 
Everyone, yes everyone, is good at something. What is it that makes you a great wedding planner?  Are you fantastic at keeping couples within their budget?  Are you amazing at design and execution? Can you create timelines and logistics like nobody’s business? Do you have mad customer service skills? Do you problem solve and put everyone at ease? Do you take charge and keep things moving when family influences are threatening to ruin the harmony? Whatever it is that makes you stand out from the crowd, be that. Own it and build your business with it.

SMART formula written on a chalkboard

4. Know your weaknesses: 
It is impossible to be good at everything. There is always going to be someone who knows more, makes more, has more influence, and who you look up to and admire. Thank goodness for that.  Life would be pretty boring if you thought you were the be all, end all of weddings (and if you think you are, then ummm…Houston, we have a problem!). Once you know who you are and what you need to work on, go and do it! Study, watch and grow yourself. Always try to be a better version of you.

quote

5. Write it out:
All of the above mentioned points seems pretty much like common sense, right? So what are you waiting for? Go make a list of things you are good at, things you need to improve, and things you want to accomplish. Break these down into things to work on this week, this month and then this year. Thing always become much more real, and you will feel much more accountable when these are laid out in front of you. Give yourself deadlines and challenges for success. Go on, get growing!

www.wpic.ca

Photo:
www.avenue-photo.com

Tracey Manailescu is the Co-Founder of WPIC inc. and has been a professional wedding planner for 15 years. She also owns the wedding planning firm, Tracey M Events.

You have seen her quoted in many different newspapers, magazines, on television and in Blogs giving expert wedding and business advice.  Weddings and events that Tracey has coordinated have also been featured. 

She regularly speaks at Wedding Conferences around the world.