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5 Things You Can Do Right Now to Improve Your Wedding Planning Business

Hazel Portraits

By: Tracey Manailescu

This article was originally posted in 2015. However, since most of us are ending our wedding season for another year in Canada and will be focusing on growing and improving our businesses for next season, I thought it would be a good refresher.

1. Surround yourself with like minded individuals:
Do you have nay-sayers in your life? Maybe it’s time to step away and move over to the other side, you know the side where people are lifting you up instead of tearing you down? People who encourage you to dream bigger, invest wiser and offer tips and guidance as to help you grow personally and professionally. Get active in professional groups (WPIC Alumni Association, MPI, ISES to name a few) to learn and communicate with people who have been there, and can offer sound advice and encouragement. Have a coffee night with some wedding pros who are interested in growing their businesses, or a veteran who is willing to listen and critique your marketing strategies, attend networking events, and open houses to see what is out there. Be open to possibilities and watch YOU grow!

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2. Celebrate your successes:
Share your accomplishments with people who will be happy for you.  It is so exciting to be mentioned in an article, featured in a magazine, get a glowing review from your couples, get an award, get your website, logo and business cards professionally done, register your business, selecting a company name, etc.  Whatever it is, you need to share this with people who will be happy for you. Share it on social media, on the WPIC Alumni baords, invite someone out for a drink, go out to dinner with your better half and just relish in the feeling for a little bit. You worked hard for this moment, so enjoy it!

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3. Believe in yourself: 
Everyone, yes everyone, is good at something. What is it that makes you a great wedding planner?  Are you fantastic at keeping couples within their budget?  Are you amazing at design and execution? Can you create timelines and logistics like nobody’s business? Do you have mad customer service skills? Do you problem solve and put everyone at ease? Do you take charge and keep things moving when family influences are threatening to ruin the harmony? Whatever it is that makes you stand out from the crowd, be that. Own it and build your business with it.

SMART formula written on a chalkboard

4. Know your weaknesses: 
It is impossible to be good at everything. There is always going to be someone who knows more, makes more, has more influence, and who you look up to and admire. Thank goodness for that.  Life would be pretty boring if you thought you were the be all, end all of weddings (and if you think you are, then ummm…Houston, we have a problem!). Once you know who you are and what you need to work on, go and do it! Study, watch and grow yourself. Always try to be a better version of you.

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5. Write it out:
All of the above mentioned points seems pretty much like common sense, right? So what are you waiting for? Go make a list of things you are good at, things you need to improve, and things you want to accomplish. Break these down into things to work on this week, this month and then this year. Thing always become much more real, and you will feel much more accountable when these are laid out in front of you. Give yourself deadlines and challenges for success. Go on, get growing!

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