by Danielle Andrews Sunkel
We’ve all been there. You get a phone call from a potential client, you have a great conversation, you’re completely on the same page, you book an Intial Meeting and then you meet the fiance and BAM! you know this client is not for you.
Or maybe they have a completely different sense of style or want a type of wedding you are not comfortable working on. Do you ignore the warning signs or are you brave enough to let these clients go?
There are many reasons you may need to refuse clients. The beauty of owning your own business is that you get to CHOOSE your clients. A bad client can be toxic to your business and your personal life. They drain your time and mental energy. If you see the signs of an energy-sucker or drama queen, it is best to refuse the wedding. Working on a wedding that you wouldn’t be proud to put your name on can hurt your brand, is not worth the paycheck, and you may not give the client the attention to detail they deserve. The wrong clients take you away from other clients and opportunities.
Unfortunately, saying no can be incredibly awkward and uncomfortable.
How to say “No” gracefully:
- Put it on Yourself- “This type of wedding is not in my area of expertise. Someone else would be a better fit to give you the wedding you deserve.”
- Be Thankful- Thank them for considering you.
- Express Regret- “I wish this could have worked.”
- Be Clear & Concise- Don’t beat around the bush or waste their time. If you know you do not want to work with this couple, let them know as soon as possible so they can find someone who is right for them.
- Be Polite & Professional- People do not like being told no, even if they get rude, stay polite and professional, you don’t want them writing a bad review about your lack of professionalism.
- Suggest an Alternative- If the clients are not a nightmare, suggest another planner from your network who may be a better fit.
- Part on Good Terms- Wish them well and the best of luck.
Have you ever refused a client? How did you handle it?