by Danielle Andrews Sunkel
It’s November! For Wedding Professionals this should be one of the most exciting months of the year. It’s when you get the chance to refresh and reinvent your business!
There is a reason most Wedding Conferences happen in November. Yes, it is usually the slowest month of the year for weddings, but more importantly, it is the month that the wedding industry renews itself.
Each year we are faced with a new industry, couples get engaged, enter our industry then they marry and leave our industry. Wedding professionals do not benefit from year-over-year recognition, once a couple is married they are done with us, but it is exciting in that we get the chance to reinvent ourselves and our companies every year, allowing us to stay current and on-trend.
Most engagements take place between November and February, 70% to be exact. (That is why all the Wedding Shows happen in January and February.)
November is the time to regroup, rebrand, update, get weducated, and make any changes you want to make to your business, because its a whole new market come December!
So take this chance my colleagues, update that logo, upgrade your website and make it mobile-compatible, add all those photos of the weddings you worked on this year and remove any outdated photos, put up a fabulous new head shot or working shot of yourself and make sure everything is modern. Write new copy for your website and any advertising materials.
Let us know if the comments what you are doing to renew, rejuvinate and refresh your business!