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Branding Your Business – The Importance of Standing out From the Crowd

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu (As seen on the Event Source Blog)

We all know the basic fundamentals of having a brand: a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc.

You are your business, and your business is you and it’s time to take it a bit further. By being authentic, having a presence on social media, knowing your target market and giving good customer service, you are creating a brand that you should feel great about.

brand

Be your Authentic Self:

The best way to be authentic with your customers is to be true to your brand. You need to be communicating your brand clearly, consistently and continuously. Believe it or not, it‘s actually not that hard to stand out from the crowd.

We all have our own way of doing things based on situations and experiences that we have had over the course of our lifetime.  The things that we believe in, the way we handle difficult clients, tricky situations, deadlines and customer service; it all comes down to our own individual strengths and weaknesses. Take a good hard look at both of these things, and put your strengths into play. Not so sure about what your strengths and weaknesses are? Ask your past clients, good friends, trusted family members and industry colleagues about what they see as your best attributes, skills and things you need to work on. Keep in mind that you don’t want just anyone to be ripping you apart; this is supposed to be eye-opening and helpful, after all. After they have chewed you up and spit you out, really think about it and listen to what they have to tell you, and make changes as you see fit.

Social Media:

Social media can be an excellent source for branding, and a great tool for marketing your business to the wedding and events industry. Facebook, Pinterest, Twitter, Instagram, blogging and Google+ are available free to you to share your products, services and personality with existing and potential clients. Use them to show glimpses of what goes on in your business and what you do on a regular basis with the use of photos, things you discuss, your comments, and interact with your followers. Share positive feedback from past clients, show photos of you with your clients, photos of yourself and your team working at a wedding or event, share exciting news about your company, share behind the scenes photos at weddings and events, etc.

*70% of consumers prefer getting to know a company via articles than ads.

Know Your Target Market:

Who are your clients? You need to know who you are talking to with your marketing.  What age are they, what is their average household income?  Where do they live? What are they willing to spend on your service or product? What is their style? Everything you do with your business should be aimed at them. You need to understand your target market and be able to give them what they want and need. When you know and understand this, then you can look at where these potential clients are looking online and off, to find your type of services.

Give Good Customer Service:

This should be your company’s priority. Our businesses are built on personal interactions and client expectations. The best advice I can give on this subject is to put yourself in the position of your clients.  What would make you feel good about working with your company? Are you making your clients feel special, that they are important to you, and that you care and are passionate about your service? Are you listening and finding a solution to their concerns and problems? If you have had complaints in the past, did you own up to the mistakes? Did you learn from them? What can you do to ensure it doesn’t happen again? Be professional, prompt, know your industry and product, under promise and over deliver, understand what your clients want and need from you, listen, and make sure you understand exactly what it is they want from you, and make your clients satisfaction a priority.

**70% of buying experiences are based on how the customer feels they are being treated.

Source:

*Ann Handley http://www.entrepreneur.com/article/227379

**Mckinsey http://www.mckinsey.com/insights/organization/the_moment_of_truth_in_customer_service

Schedule Success Into Your Daily Routine

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu

Think about your morning routine. Is it conducive to getting work done? There is nothing wrong with catching up on your social media platforms while enjoying a morning coffee. What happened with our family and friends over the weekend, as well as seeing what’s new within the wedding industry and with our colleagues can be quite entertaining. Don’t knock it. In fact, it can be quite enjoyable! But once that coffee is finished should come the transition to getting into work mode.

to do list

Have a To-Do List: I believe in the power of lists. They really do work! Have a daily list AND a weekly list.  It can be on your smartphone, whiteboard or written down in your awesome new agenda. It just has to be accessible. This makes it much easier to tackle important (or mundane) things that you just can’t get away from. If it is written down, then it’s much easier to remember and will be top of mind. Take the bigger challenges and break them down into smaller ones. Check them off as you go through them.  This way you can keep an eye on all of the things you accomplished that week (just when you thought it was a complete bust). It feels pretty good, too! I find that starting with the most difficult challenges on your “to do’ list makes it easier to power through to the next (otherwise I am just thinking about that one, anyways).

Stop Talking About How Busy you Are, and Get to Work: Some people love to talk about how busy they are, whether it is a post on Facebook, Twitter or in person. It drives me a bit batty.  Newsflash: Everyone is busy. If you really are feeling overwhelmed, then maybe it’s time to look at hiring someone to help you out a few hours or days a week. The more you focus on how much there is to do, makes it harder to actually get to it.

Have Realistic Expectations of Yourself: Know when you need to take a break.  They say for optimal brain power, you should work for an hour, and take a 20 minute break in between the next hour of work. This might be a bit excessive, but what about a quick stretch, pick up the phone for a quick phone call to a friend, go grab a tea or coffee, or take a social media break (check your instagram and Facebook) or take the do for a walk.

Don’t Allow Yourself to become Side-Tracked: This is my downfall for sure!  It’s like “squirrel” for those of you who have watched “Up” and “The Emperor’s New Groove”. Resist the urge to look into something that can wait until next week. Tackle that bog that is scheduled for tomorrow, finish that timeline, call those vendors, and book that appointment for your couple now.

De-Clutter Your Space: Having a clean, simplified and dedicated work space is really a wonderful thing. When I see my desk and office piled up with boxes, magazines, papers, invoices, etc. I get stressed out big-time. Just ask the lovely ladies that I work with (Kaley and Danielle) LOL! Clearing distractions and clutter from your work space can really help you get into the zone.

family skating

Take Time For You (and Your Family): It doesn’t have to mean taking off an entire afternoon or evening. It can be a half hour out of your day. Just long enough to unwind and make a memory. Book a manicure/pedicure, go for coffee with a friend you haven’t seen in a while, go to the gym. It can be playing a board game with your kids, building a snowman, going for a walk and stopping in for a surprise hot chocolate together. Haven’t started reading that great new book you got over the holidays? Start it tonight. Little things are what make the most impact anyways, right?

What are some things that help you get into business mode?

WPIC Year in Review: 2015

WARNING: At WPIC, we love our photos, so prepare for a bunch of photos and video 😉

Every year, we at WPIC, start writing about the year past, and every year we are amazed at just how much fabulous we can pack into 365 days!

We now have over 6,500 WPIC Alumni all around the world, including: Canada, USA, Mexico, The Bahamas, Jamaica, St. Lucia, Antigua, Barbuda, Turks & Caicos, Grand Cayman, Barbados, Trinidad & Tobago, England, France, Brussels, Germany, Spain, Italy, Romania, Sweden, Norway, the United Arab Emirates, Lebanon, Ghana, Nigeria, Hong Kong, China, Japan, Australia, and more!

We started the year off with an International Class held in Jamaica, at Couples San Souci in Ocho Rios, lead by WPIC Instructor Monica Caesar.

Our WPIC class at Couples San Souci in Ocho Rios, Jamaica

Our WPIC class at Couples San Souci in Ocho Rios, Jamaica

The lovely class break hosted by Couples Resorts

The lovely class break hosted by Couples Resorts

For the last few years WPICers have started the year off with the “WPIC Kickoff”, an event put together by our WPIC Regional Representatives.  2015’s theme was “Be Bold” and our Reps didn’t disappoint! Check out the video courtesy of EventSource.

See more photos and the complete write-up here. 2016’s Kick-off promises to be amazing!

At the Kickoff, we said we were going to focus on featuring our WPIC Alumni, their events and accomplishments.  Our Alumni have given us tons to gush about!

Within our “Featuring You Campaign” we launched the hashtag #LifeofaWPICWeddingPlanner for Twitter and Instagram.  Alumni can tag their photos of events and we might repost it on our WPIC Instagram feed @WPICinc.  We have also featured many events and weddings here on the WPIC Blog.

In March, WPIC Co-founders Danielle and Tracey participated in the Hong Kong Overseas Wedding Show!

While out for a morning walk along the streets of Hong Kong, they were thrilled to see the WPIC Logo go by on a city bus and then found it at a bus stop when they were walking by.  What an exciting surprise!!

WPIC_in_hongkong

We brought WPIC Alumni, Janis Martinello of Brocade Events, on as our WPIC Regional Representative Manager to help oversee the WPIC Regional Representatives and help provide stellar Professional Development Events for our Alumni.

Janis

Janis Martinello of BrocadeEvent.com and WPIC Regional Representative Manager Photo by PhatDogVisuals.com

We also held our Wedding Pro Workshop in Calgary at the end of March.

Wedding Pro Workshop Calgary

http://www.f8photography.com/

Photo by f8photography.com

See our recap Blog of this amazing two-day event here.

In April, we sponsored The Wedding Lounge at the Canada Special Event Conference featuring Youngsong Martin from Wildflower Linens and Renee Strauss of Beverly Hills Bride fame.

weddinglounge

In June we took 11 Destination Wedding Coordinators with us to visit the Couples Resorts in Jamaica.

Photo: PhatDogVisuals.com

Photo: PhatDogVisuals.com

Watch the Video shot by Rohan Laylor of Phat Dog Visuals and edited by Wedding Films Toronto below.

Co-founders Tracey and Danielle then flew to Barbados to deliver an International Wedding Consultant and Coordinator Certification class at Ocean Two.

barbados

During the summer, we had a custom Swarovski crystal-encrusted WPIC sign created for us by Love Letters by Elite Designs.  WPIC Office Manager, Kaley Campbell, obviously loved the sign and insisted on bringing it everywhere.  We posted the photos of her and the sign in some strange places, on our Instagram account @WPICinc.

FullSizeRender(4)

“We don’t know why she brings the WPIC sign everywhere! LOL”

In July, we took over the studios at Phat Dog Visuals and had a “WPIC Office Design Challenge.”  We each were assigned a chair flower and given $150 to design a theme around that flower, using similar elements.  Our Alumni and Blog readers then voted on their favourite design.

Read the Blog about the Challenge to see the full designs and then the Results Blog.

One Table, Three Looks

One Table, Three Looks

Early in August, WPIC Co-founders Tracey Manailescu and Danielle Andrews Sunkel, went onsite at Jewel Resort’s Runaway Bay location to train and certify the wedding and event staff at all of the Jewel Resorts, as well as the Hilton Rose Hall Spa Resort.

The wonderful group at Jewel Resorts & Hilton Rose Hall during their WPIC Certification Training

The wonderful group at Jewel Resorts during their WPIC Certification Training

Also in August, we held a fantastic Destination Wedding Specialist Certification class, followed by a pool party at the Radisson Admiral Hotel in Toronto.  The pool party was a major success to cap off the event thanks to D & W Entertainment.  Check out some of the photos of the event courtesy of A. Vision Studios or visit their Facebook page to see all of the photos.

WPIC_DWC_event

Just some of the Destination Wedding Professionals in attendance. Photo by AVisionStudios.ca

WPIC_cn_tower

We had to get a photo with some of our Alumni with the WPIC sign in front of the iconic CN Tower. Photo by AVisionStudios.ca

DWENTGROUP_WPIC

Devon John of D & W Entertainment Group Photo by AVisionStudios.ca

September is always a very busy month for us at WPIC, and this September was no different.  Co-Founders Danielle Andrews Sunkel and Tracey Manailescu were not only speakers for the 8th time at the Wedding MBA Convention in Las Vegas, but they also MC’d and managed the new Wedding Planner Track breakouts.

 We've just finished our 2nd seminar on "International Wedding Trends" at #weddingmba in Las Vegas. The awesome Colleen Ashton presented us with lei's Fed Ex'ed for our presentation all of the way from Hawaii! #WPIC

WPIC Cofounders, Tracey and Danielle, with WPIC Alum, Colleen Ashton of DreamWeddingsinParadise.com. They had just finished their 2nd seminar on “International Wedding Trends” at Wedding MBA in Las Vegas. Colleen presented T & D with lei’s Fed Ex’ed for their presentation all of the way from Hawaii!

Before the conference ended in Las Vegas, Danielle and Tracey were on a plane to Jamaica to speak at the Jamaica Wedding Professionals Conference for the second year.

danielle_jamaicaTracey_jamaica

WPIC Instructor and Destination Wedding Planning Guru, Monica Caesar of Aisle Plan Your Day, was also a speaker at the Conference.

WPIC Instructor Monica Caesar speaking at the Jamaica Wedding Professionals Conference.

WPIC Instructor Monica Caesar speaking at the Jamaica Wedding Professionals Conference.

They then taught a Wedding Consultant and Coordinator Certification course at the Couples Swept Away Resort.

Couples_WPIC_Jamaica

Our students from Jamaica, England, USA and Canada!

A week later WPIC held its Semi-Annual “Working Head Shot Extravaganza.” This is a chance for our Alumni to get amazing photos by professional photographer for their website and Social Media pages. Over 30 vendors came together to create stunning backdrops for our Alumni. See this phenomenal video by Tom Sokalski of Wedding Films Toronto showcasing the event.

December means the Love Mexico Conference for WPIC.  Each year we are proud supporters of this amazing event in which many WPIC Alumni always attend.  This year we were extra proud because two WPIC Alumni were also speakers at the Conference!  Paras Mehta delivered a fabulous seminar about Destaintion Wedding Decor and Jamie Valdes-Reich sat on a panel for Destination Wedding Travel Agents.  Danielle and Tracey were thrilled to present the 2-hour seminar, “Anatomy of Destination Wedding Planning” to a stand room-only group, along with Deborah Moody, Executive Director of the ACPWC.

FullSizeRender(2)

FullSizeRender(3)

After Love Mexico, Danielle and Tracey stayed on in the Riviera Maya to facilitate the 4th WPIC training and certification of the Palace Resorts Wedding department.

The fabulous students in our 4th Palace Resorts class!

The fabulous students in our 4th class at Palace Resorts!

We are always striving to improve our courses & Alumni Association, and 2016 will be no different.  We have FAM trips, specialized classes, professional development events and course improvements planned and scheduled.

New to the Wedding Industry? 6 Tips to Help When You Lack Experience

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu

In our WPIC certification classes we find such a diverse group of students.  Some are retired, some are newly married, some are fresh out of university, some are working for venues and resorts, some work for decorators, catering companies, or for other established wedding planners, some are established wedding planners already,  and some have no experience in the wedding industry, whatsoever. This blog is for you!

Beginner

Everyone needs to starts off somewhere, right? Below are some tips that should ease your mind and get you headed in the right direction.

Volunteer: The WPIC Alumni Association (which is *free to all graduates of The Wedding Planners Institute of Coordination) has a volunteer program in place to help you get more experience.  We recommend that all new grads utilize this program. This is a great chance to find out how other WPIC’ers run their wedding planning companies and work with clients. It is an opportunity to see firsthand how valuable a wedding planner is to a couple.  It is also a great chance to see what you might do differently when working with your own clients after this experience. Hopefully the planner you will be working for will provide useful tips and guidance to you during the process. It is expected that you will fulfill requested duties, and be able to think and act quickly on your own with the information and timelines provided. You must have a signed contract in place between you and the planner. You need to remember that you will be working for someone else, and therefore need to represent that planner’s company, only.  You are not there to promote yourself. We also have paid positions for those who already have experience but would like to know more about a certain culture or want to see how other planners do things.

Show That You are Interested in Learning: You need to let potential clients know that you are interested in learning more. Let them know about industry conferences that you have attended, or are going to attend. Have you attended any industry events around the city? Are you up to date on current wedding trends? Have you taken any courses that will help you in wedding planning such as business administration, book keeping, sketching, project management, floral design, wedding planning or event planning certifications? Are you a part of any industry related associations? Have you read any books that will help you have a better understanding of certain cultures and their requirements/guidelines in regards to customs and rituals for wedding ceremonies/receptions. Sometimes having a desire and passion for something can be far better than experience.

On a personal note, last year when we were looking for a new Office Manager at WPIC, our focus was not on finding someone who had wedding planning experience.  We were much more interested in finding someone who was willing to learn, who had good organizational skills, was a true people person and who could speak Spanish. We got everything we were looking for, except the part about speaking Spanish with Kaley Campbell, LOL!

positive attitude

Positive Attitude: This really should go without saying. I am saying it anyways because it is so very darned important!  Sometimes little to no experience in something can be totally dismissed or overlooked, because of a willingness to learn and a positive attitude. Clients might just get a good vibe from you (and you know that when you go with your gut it usually works out). Having a certain calmness in tricky or stressful situations, being able to see the best in people, and always looking on the bright side, along with a go get’em attitude might be just what some clients are looking for. This will come in handy when dealing with difficult family members or friends. Heck, this might just be the thing that wins them over completely!

You Connect With The Couple: Do you get along and just seem to really fit with the couple on a personal level? You are going to work harder, better, faster and more efficiently if you are trying to please someone and keep them happy. Think about it. Sometimes people are willing to take a chance on someone because of the personal connection and sense of understanding or trust that you have established. Make it a personal challenge to yourself to absolutely ROCK this wedding and be everything that they need.

Ask Questions and Get to Know More Experienced Planners: Ask for help from your peers, join Facebook groups, attend industry mixers, utilize the WPIC Alumni Boards by asking questions, searching past articles, and finding the best and newest questionnaires, contracts, check lists and organizational systems. Have a welcome package, detailed list of services and set pricing. Have policies and strategies in place in case of “What If?”

strengths

Talk up Your Strengths:   Stop focusing on your lack of experience, show your confidence and let them know what you are good at. If you keep reminding them that you are lacking experience they will automatically focus on that. Why do you think that you would be a great fit for this couple and their wedding? Are you great at working in a team environment? Can you think quickly on your feet?  Are you good at communicating your thoughts and implementing ideas? Are you a problem solver?

According to Planning Pod these are the “Top 8 Traits of Successful Planners“. The article is actually really good so you should check it out after you finish this one.  (Actually, I am a pretty big fan of their articles as there are lots of useful tips.)

1.Being prepared and planning for contingencies

2. Having passion for what you do

3. Flexibility

4. Staying level headed while under fire

5. Having a vision

6. Attention to detail

7. Ability to listen and understand your clients’ goals

8. Humility

*The WPIC Alumni Association is free to all graduates of our certification course.  It is a privilege and not a right. Membership is contingent on following the WPIC Code of Ethics

Do you have some other helpful and useful suggestions?  Please share them below.

New to the Wedding Industry? 6 Tips to Help When You Lack Experience

www.wpic.ca

Photo:
www.avenue-photo.com

By: Tracey Manailescu

In our WPIC certification classes we find such a diverse group of students.  Some are retired, some are newly married, some are fresh out of university, some are working for venues and resorts, some work for decorators, catering companies, or for other established wedding planners, some are established wedding planners already,  and some have no experience in the wedding industry, whatsoever. This blog is for you!

Beginner

Everyone needs to starts off somewhere, right? Below are some tips that should ease your mind and get you headed in the right direction.

Volunteer: The WPIC Alumni Association (which is *free to all graduates of The Wedding Planners Institute of Canada) has a volunteer program in place to help you get more experience.  We recommend that all new grads utilize this program. This is a great chance to find out how other WPIC’ers run their wedding planning companies and work with clients. It is an opportunity to see firsthand how valuable a wedding planner is to a couple.  It is also a great chance to see what you might do differently when working with your own clients after this experience. Hopefully the planner you will be working for will provide useful tips and guidance to you during the process. It is expected that you will fulfill requested duties, and be able to think and act quickly on your own with the information and timelines provided. You must have a signed contract in place between you and the planner. You need to remember that you will be working for someone else, and therefore need to represent that planner’s company, only.  You are not there to promote yourself. We also have paid positions for those who already have experience but would like to know more about a certain culture or want to see how other planners do things.

Show That You are Interested in Learning: You need to let potential clients know that you are interested in learning more. Let them know about industry conferences that you have attended, or are going to attend. Have you attended any industry events around the city? Are you up to date on current wedding trends? Have you taken any courses that will help you in wedding planning such as business administration, book keeping, sketching, project management, floral design, wedding planning or event planning certifications? Are you a part of any industry related associations? Have you read any books that will help you have a better understanding of certain cultures and their requirements/guidelines in regards to customs and rituals for wedding ceremonies/receptions. Sometimes having a desire and passion for something can be far better than experience.

On a personal note, last year when we were looking for a new Office Manager at WPIC, our focus was not on finding someone who had wedding planning experience.  We were much more interested in finding someone who was willing to learn, who had good organizational skills, was a true people person and who could speak Spanish. We got everything we were looking for, except the part about speaking Spanish with Kaley Campbell, LOL!

positive attitude

Positive Attitude: This really should go without saying. I am saying it anyways because it is so very darned important!  Sometimes little to no experience in something can be totally dismissed or overlooked, because of a willingness to learn and a positive attitude. Clients might just get a good vibe from you (and you know that when you go with your gut it usually works out). Having a certain calmness in tricky or stressful situations, being able to see the best in people, and always looking on the bright side, along with a go get’em attitude might be just what some clients are looking for. This will come in handy when dealing with difficult family members or friends. Heck, this might just be the thing that wins them over completely!

You Connect With The Couple: Do you get along and just seem to really fit with the couple on a personal level? You are going to work harder, better, faster and more efficiently if you are trying to please someone and keep them happy. Think about it. Sometimes people are willing to take a chance on someone because of the personal connection and sense of understanding or trust that you have established. Make it a personal challenge to yourself to absolutely ROCK this wedding and be everything that they need.

Ask Questions and Get to Know More Experienced Planners: Ask for help from your peers, join Facebook groups, attend industry mixers, utilize the WPIC Alumni Boards by asking questions, searching past articles, and finding the best and newest questionnaires, contracts, check lists and organizational systems. Have a welcome package, detailed list of services and set pricing. Have policies and strategies in place in case of “What If?”

strengths

Talk up Your Strengths:   Stop focusing on your lack of experience, show your confidence and let them know what you are good at. If you keep reminding them that you are lacking experience they will automatically focus on that. Why do you think that you would be a great fit for this couple and their wedding? Are you great at working in a team environment? Can you think quickly on your feet?  Are you good at communicating your thoughts and implementing ideas? Are you a problem solver?

According to Planning Pod these are the “Top 8 Traits of Successful Planners“. The article is actually really good so you should check it out after you finish this one.  (Actually, I am a pretty big fan of their articles as there are lots of useful tips.)

1.Being prepared and planning for contingencies

2. Having passion for what you do

3. Flexibility

4. Staying level headed while under fire

5. Having a vision

6. Attention to detail

7. Ability to listen and understand your clients’ goals

8. Humility

*The WPIC Alumni Association is free to all graduates of our certification course.  It is a privilege and not a right. Membership is contingent on following the WPIC Code of Ethics

Do you have some other helpful and useful suggestions?  Please share them below.

WPIC at Wedding MBA in Las Vegas 2015

weddingMBA

www.wpic.ca

Photo: www.avenue-photo.com

By: Tracey Manailescu

We have been speaking at Wedding MBA for the past seven years, but this year the producers asked us to do something pretty darned groovy.  A special “Wedding Planner” track was added to the conference on Monday, September 14th, 2015.  This made an additional day of learning (whoot whoot) and we were asked to speak at it, as well as moderate and MC the afternoon session.

We were in the company of some talented and passionate wedding planners; Alison Howard of Alison Howard Events, Linnyette Richardson Hall of Premiere Event Management and Deborah Moody of ACPWC gave some wonderful tips and advice, as well as about 400 attendees were in the room to feed the wedding euphoria.

In fact, Danielle and I were asked to speak at two seminars this year; “Ooh La La: European Wedding Trend Forecast” where we discussed the wedding market’s trend forecast, mixing and matching with a hands on color lab, and selfie stations done right.

Our second seminar was titled “Eclectic Elegance: The 2016 Wedding Planner Forecast” in which we discussed  the new twist on tasting stations and small sips, what’s hot and what’s not, and themes and colors for 2016.

Wedding MBA leis

The awesome Colleen Ashton of Aloha Hawaiian Flowers and Gifts , WPICC presented us with lei’s Fed Ex’ed for our presentation all of the way from Hawaii as part of our seminar where we discussed the guest experience.  A lucky winner was selected to receive a lei which was sent directly to her home.

wedding mba T & DWedding MBA t & D pantone

There were over 2200 wedding professionals of all backgrounds and countries in attendance.  There were over 90 seminars to choose from.

Photo captured by: cakerental.com

Photo captured by: cakerental.com

Wedding MBA would not be complete without mentioning the amazing parties that are sponsored by WeddingWire and The Knot each year. It really is something that attendees look forward to after the seminars.  We can relax, unwind and network while being spoiled at some really great venues in Las Vegas.

Such a great time at the WeddingWire party at Ling Ling at Hakkasan! Loving our photos from #openairphotobooth

Such a great time at the WeddingWire party at Ling Ling at Hakkasan! Love our photos from Open Air Photobooth

Here is a great promo video produced by Godfather Films for Wedding MBA 2015 so you can get a better feel of the overall event.

http://vimeo.com/122482092

Next year’s dates have already been selected.  Mark your calendars for Wedding MBA 2016 on October 3-5, 2016.

WPIC at Wedding MBA in Las Vegas 2015

www.wpic.ca

Photo:
www.avenue-photo.com

By: Tracey Manailescu

weddingMBA

We have been speaking at Wedding MBA for the past seven years, but this year the producers asked us to do something pretty darned groovy.  A special “Wedding Planner” track was added to the conference on Monday, September 14th, 2015.  This made an additional day of learning (whoot whoot) and we were asked to speak at it, as well as moderate and MC the afternoon session.

We were in the company of some pretty darned talented and passionate wedding planners; Alison Howard of Alison Howard Events, Linnyette Richardson Hall of Premiere Event Management and Deborah Moody of ACPWC gave some wonderful tips and advice, as well as about 400 attendees were in the room to feed the wedding euphoria.

Branding Your Business – The Importance of Standing Out From the Crowd

www.wpic.ca

Photo:
www.avenue-photo.com

By: Tracey Manailescu

*As seen on the Event Source blog.

We all know the basic fundamentals of having a brand; a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc.

You are your business, and your business is you and it’s time to take it a bit further. By being authentic, having a presence on social media, knowing your target market and giving good customer service, you are creating a brand that you should feel great about.

brand

Be your Authentic Self:

The best way to be authentic with your customers is to be true to your brand.

You need to be communicating your brand clearly, consistently and continuously.

Believe it or not, it‘s actually not that hard to stand out from the crowd.

We all have our own way of doing things based on situations and experiences that we have had over the course of our lifetime. The things that we believe in, the way we handle difficult clients, tricky situations, deadlines and customer service. It all comes down to our own individual strengths and weaknesses. Take a good hard look at both of these things, and put your strengths into play. Not so sure about what your strengths and weaknesses are? Ask your past clients, good friends, trusted family members and industry colleagues what they see as your best attributes, skills and things you need to work on. Keep in mind that you don’t want just anyone to be ripping you apart; this is supposed to be eye-opening and helpful, after all. After they have chewed you up and spit you out, really think about it and listen to what they have to tell you, and make changes as you see fit.

Social Media:

Social media can be an excellent source for branding, and a great tool for marketing your business to the wedding and events industry. Facebook, Pinterest, Twitter, Instagram, blogging and Google+ are available free to you to share your products, services and personality with existing and potential clients. Use them to show glimpses of what goes on in your business and what you do on a regular basis with the use of photos, things you discuss, your comments, and interact with your followers. Share positive feedback from past clients, show photos of you with your clients, photos of yourself and your team working at a wedding or event, share exciting news about your company, share behind the scenes photos at weddings and events, etc.

*70% of consumers prefer getting to know a company via articles than ads.

Know Your Target Market:

Who are your clients? You need to know who you are talking to with your marketing. What age are they, what is their average household income? Where do they live? What are they willing to spend on your service or product? What is their style? Everything you do with your business should be aimed at them. You need to understand your target market and be able to give them what they want and need. When you know and understand this, then you can look at where these potential clients are looking online and off, to find your type of services.

Give Good Customer Service:

This should be your company’s priority. Our businesses are built on personal interactions and client expectations. The best advice I can give on this subject is to put yourself in the position of your clients. What would make you feel good about working with your company? Are you making your clients feel special, that they are important to you, and that you care and are passionate about your service? Are you listening and finding a solution to their concerns and problems? If you have had complaints in the past, did you own up to the mistakes? Did you learn from them? What can you do to ensure it doesn’t happen again? Be professional, prompt, know your industry and product, under promise and over deliver, understand what your clients want and need from you, listen, and make sure you understand exactly what it is they want from you, and make your clients satisfaction a priority.

**70% of buying experiences are based on how the customer feels they are being treated.

 

Source: *Ann Handley http://www.entrepreneur.com/article/227379

**Mckinsey http://www.mckinsey.com/insights/organization/the_moment_of_truth_in_customer_service

What’s in Your Wedding Emergency Kit?

www.wpic.ca

Photo:
www.avenue-photo.com

By: Tracey Manailescu Emergency Kit from Bottles and burbs Photo: Bottles and Burbs

Bridesmaids dresses bursting at the seams, groomsmen with bad breath, an obsession with clean hands, a bride who didn’t work in the wedding shoes, don’t worry.  We’ve got this! There hasn’t been a wedding that I have coordinated, that my Emergency Kit was not used.  It is invaluable to your couple, the wedding party and to you, as a wedding coordinator. My bag has a strap on it so it can be brought everywhere that I go with ease. It has different compartments to keep things organzied,  and has a cooling bag inside of it to keep an ice pack.  The most used items in my kit are a butane lighter and band-aids.

The butane lighter is great for lighting hard to reach candles in votive holders if the Decorator leaves before they need to be lit for guests entering the reception area, and the band-aids are great for the wedding party who haven’t worked in their wedding shoes. band aids butane lighter

 

 

 

 

 

 

 

 

Here are some uses of items in Tracey M Events emergency kit: *Items may change at any given wedding

Hairspray/Static Guard: Bridesmaids dresses may cling in all of the wrong places. Spray a little static guard on the inside of the dress and, BAM, all is good! These two items seem to be interchangeable. A tip that I leaned from a dancer was to spray static guard or hairspray on the bottoms of the shoes (that don’t have treads on them) will make the soles slip proof. I used this trick for a Mother of the Groom one time, and she was freaking out. She couldn’t believe how well this worked!

Sunscreen: Sometimes couples forget to put sunscreen on before the makeup is applied, or just in general for all of those outdoor photos. Nothing worse then a sunburn:(

Evian Spray: This is great to refresh the entire wedding party! It’s also great to touch up the makeup.  Smudges and fine lines that may appear after all of that smiling and those tears of happiness. It won’t ruin the makeup and will make you picture perfect again. (Just use a q-tip or makeup pads/sponge to correct what needs to be touched up and removed.)

Advil/Tylenol: We have both for the simple fact that each does different things to different people. (*Please note that it is in original packaging, with the date of expiry clearly visable and checked before each wedding.) We can tell you we have it, take it out of our emergency kit, but then we have to place it on a flat service, unopened container, and let you open it yourself to take the Advil/Tylenol.

After Bite: We can’t stop you from getting bit or stung from all of those pesky bugs out there, but we can definitely give you some relief with After Bite spray.

Light Bulb: For Jewish weddings it is much easier to break a light bulb then to break a glass wrapped in cloth.  “Mazel tov!” We have actually had a light bulb shatter minutes before heading down the aisle at a wedding ceremony, and had to scramble to get a replacement from cleaning staff at a venue.  Now, we carry an extra, just in case :) The list goes on and on…Chances are though, it’s in our emergency kit!

What’s in Your Emergency Kit?

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu Emergency Kit from Bottles and burbs Photo: Bottles and Burbs

Bridesmaids dresses bursting at the seams, groomsmen with bad breath, an obsession with clean hands, a bride who didn’t work in the wedding shoes, don’t worry.  We’ve got this! There hasn’t been a wedding that I have coordinated, that my Emergency Kit was not used.  It is invaluable to your couple, your wedding party and to you, as a wedding coordinator. My bag has a strap on it so it can be brought everywhere that I go with ease. It has different compartments to keep things organzied,  and has a cooling bag inside of it to keep an ice pack.  The most used items in my kit are a butane lighter and band-aids.

The butane lighter is great for lighting hard to reach candles in votive holders if the Decorator leaves before they need to be lit for guests entering the reception area, and the band-aids are great for the wedding party who haven’t worked in their wedding shoes. band aids butane lighter

 

 

 

 

 

 

 

 

Here are some uses of items in Tracey M Events emergency kit: *Items may change at any given wedding

Hairspray/Static Guard: Bridesmaids dresses may cling in all of the wrong places. Spray a little static guard on the inside of the dress and, BAM, all is good! These two items seem to be interchangeable. A tip that I leaned from a dancer was to spray static guard or hairspray on the bottoms of the shoes (that don’t have treads on them) will make the soles slip proof. I used this trick for a Mother of the Groom one time, and she was freaking out. She couldn’t believe how well this worked!

Sunscreen: Sometimes couples forget to put sunscreen on before the makeup is applied, or just in general for all of those outdoor photos. Nothing worse then a sunburn:(

Evian Spray: This is great to refresh the entire wedding party! It’s also great to touch up the makeup.  Smudges and fine lines that may appear after all of that smiling and those tears of happiness. It won’t ruin the makeup and will make you picture perfect again. (Just use a q-tip or makeup pads/sponge to correct what needs to be touched up and removed.)

Advil/Tylenol: We have both for the simple fact that each does different things to different people. (*Please note that it is in original packaging, with the date of expiry clearly visable and checked before each wedding.) We can tell you we have it, take it out of our emergency kit, but then we have to place it on a flat service, unopened container, and let you open it yourself to take the Advil/Tylenol.

After Bite: We can’t stop you from getting bit or stung from all of those pesky bugs out there, but we can definitely give you some relief with After Bite spray.

Light Bulb: For Jewish weddings it is much easier to break a light bulb then to break a glass wrapped in cloth.  “Mazel tov!” We have actually had a light bulb shatter minutes before heading down the aisle at a wedding ceremony, and had to scramble to get a replacement from cleaning staff at a venue.  Now, we carry an extra, just in case :) The list goes on and on…Chances are though, it’s in our emergency kit!