by Danielle Andrews Sunkel
Lately, I have heard a lot of people give the advice, ”Fake it till you make it.”
I’m all for “dressing for the job you want, not the job you have,” but I just can’t get on board with pretending to be successful and experienced, when you are not. It is not fair to potential clients, they think they are hiring a wedding guru, when in fact you are flubbing every step of the way. It’s not fair to colleagues, you are putting undue stress on them, either trying to figure out why they aren’t achieving your level of success or by duping their potential clients. It’s not fair to yourself, if you create an image that you must try to live up to everyday, there is no way to go back gracefully, it would be exhausting and terrifying to live a lie day in and day out.
Instead, I offer this advice: Be the best you, you can be. A true professional has substance, expertise, training, education and experience.
Here are some keys to being successful in the Wedding Industry:
- Work Hard
- Be Authentic
- Get Educated (and keep getting educated)
- Seek Experience
- Be Unique
- Play Nicely
- Market Yourself, Truthfully