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Keeping Your Sanity During Wedding Season

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Photo:
www.avenue-photo.com

 

By: Tracey Manailescu

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Typically wedding season is at it’s best from May-October.  All of the months meeting with clients and vendors prepping, organizing, and planning has come to this. Hopefully you are organized, and have kept client files to keep everything in order so that you can focus on the next steps. Depending on how many clients you, and your company, have taken on for the season can really make a difference in how the next several months are going to play out for you.

Some things that I have learned over the years:

You Are Not Alone. Since you are WPIC certified (you’re not?  Hmmm. What are you waiting for?) you have access to over 5000 wedding professionals in your WPIC Alumni Association from all over the world who have been there, and done that.  Ask questions, ask for advice.  Get together for coffee, or attend a WPIC get together (they always have professional development in mind). Find out what has worked best with your peers in similar situations. Need another assistant at the wedding? Well then you know where to go.

Some of the most caring and compassionate people that I have ever met, are in my WPIC family. Thank you for being there to listen, to offer tips, teach me new ways of doing things,  and to show support.  It’s an incredible feeling to know that you have my back.

Life doesn’t stand still for anyone. My biggest regret to date, is how much time I missed with my daughter when she was little before she went to school.  I was too busy focusing on clients, their weddings, and the growth of WPIC.  I can’t go back in time to fix this, but I can certainly make sure that I don’t make the same mistakes again. There is nothing more important to me than my family.  Nothing. Everything I do, and every decison that I make, is with them in mind.

As wedding professionals, we are invited to so many different events, grand openings, FAM trips, vendor appreciation nights, dinners and conferences etc.  While I consider myself extremely fortunate (believe me, I really do), there has to be a time to stop and think about is this something that I need to go to,or be a part of,  instead of just want to? That is why I made the decison to only take on what I can handle.  For me, I will only take on 2-3 wedding clients a year.  This way my couples are getting the best of me with my time and energy, and in return, I  am giving them the best that I can, too.

smell the roses

Stop and Smell the Roses: Take time to just breathe, and take in the beauty all around you. Lilacs are out in full force right now. They are my absolute hands down, favourite smelling flower in the world! I was driving to work last week and literally pulled over, and got out of my car to walk up and smell them on someone’s front lawn. It sounds so cheesy but it put a huge smile on my face.

When is the last time you went to the gym, went to a movie, went for a girls night out, had coffee with a friend, or went on a date night with your better half?  If you are just too busy, then maybe it’s time to re-evaluate, and think about your priorities.

Get Better Organizational Systems: There are so many great apps, calendars, programs and sytems to make your life easier. (Remember to keep your receipts, and claim the expenses on your taxes.) They make your work life easier and better for your clients. Need skills in a specific area?  There are so many webinars, seminars, self-help books, night classes and online classes available to you. Ask around, or just google it!

Photo from: The Inspired Room

Photo from: The Inspired Room

Make Your Office Space Yours: Make your office space yours, by making it visually appealing to you. Buy a new desk, chair, computer or shelving units that suit your style. Get some new file folders, binders, pens. Love that new blinged out tape dispenser and pair of scissors? Get them.  When things are organized around you, its proven that you feel more relaxed and calm.

It can be as simple as decluttering. Clean out your office space.  I just did this. How much crap can one person have? It’s kind of embarrassing to think of all of the things I had in my drawers and shelves that I thought I needed at the time. (I threw away 3 garbage bags, by the way.) I am amazed at how much more room I have and how much cleaner it looks. I had a row of outdated photos in frames on top of my desk that eerily reminded me of my grandmother’s house. What the hell was I thinking? We have had our office for 5 years, and I haven’t changed them up.

I went to Indigo last week and got so wrapped up in all of the amazing stuff that was available.  It took me 2o minutes to decide on a mug and a journal.  For real!  There are so many choices to make your space your own.

time management

Time Management: This is a biggie.  You know all of that time that gets wasted when you start surfing Pinterest and instagram or Facebook? Why not dedicate certain amounts of time to social media, writing blogs, researching vendors, working on client files, etc? You will be amazed at how blocking off time during your day for certain activities helps keep you on track. I am always so surprised when I see how much time I have spent looking at pretty table tops, florals and ideas for weddings when I don’t keep track of it. Ughhh…

I hope you all have a FABULOUS wedding season!

Do you have any tips and tricks that have worked for you over the years?  Please share in the comments section below.

WPIC Alumni Winners of 2015 Canadian Event Industry & Readers’ Choice Awards!

CSE star awards

Congratulations to our talented Alumni!

The Canadian Event Industry Awards are celebrating their 19th year.  This year’s winners were announced live at the Star Awards Gala on April 16, 2015 at Daniels Spectrum in Toronto. Winners were selected from hundreds of submitted entries and judged by a panel of 21 industry experts from across North America.

Canadian Event Industry Award Winners:

Best Entertainment Production
A2D2 Inc., Toronto, ON

Best Wedding Creative
RSVP Event Design, Saskatoon, SK

Best Wedding Over $75,000
Julianne Young Weddings Inc., Calgary, AB

Wedding Professional of the Year
Arthur Kerekes, Fusion Events, Toronto, ON

 

Readers’ Choice Award Winners:

Favorite Event DJ
Sam Flemming, Evolved Entertainment

Favorite Event Entertainer
Arthur Kerekes, Fusion Events

Favorite Event Venue
Jennifer Prince, AGO Art Gallery of Ontario

Five Lessons Learned in My First WPIC Certified Year

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By: Poonam Saini, WPICC of P.S. Eventful

Five Lessons Learned in My First WPIC Certified Year

When I decided to become a wedding planner, there was one thing I knew for certain: I need to be certified. After all, you wouldn’t call yourself a lawyer without receiving a LL.B. right? To me, a WPIC certification meant necessary credibility and invaluable education.

Last June (2014), I took the plunge and dedicated 22+ hours in one weekend (or three months via correspondence) to begin my journey to becoming a Certified Wedding Planner. The hours may sound daunting at first, but in actuality one weekend (and two weeks afterwards) is hardly a tough commitment to make in gaining your WPIC certification. As I look back, it was the best decision I made to start my career as a Wedding Planner.

 

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The five lessons I’ve learned in my first year as a WPIC Alumni:

1) Utilize the WPIC Alumni Boards
Aside from giving you a certificate, WPIC also gives you a priceless tool to utilize as an alumnus: the boards! This is a forum exclusive to alumni members where you can seek advice, connect with fellow planners, and find volunteer/paid positions. As soon as I became part of the alumni I spent HOURS reading old threads which allowed me to gain tons of insight into the world of wedding planning (stuff you just can’t find in a textbook!).

2) Volunteer with WPIC Alumni
Everyone has to start somewhere…and chances are you may not have a paid opportunity as soon as you obtain your WPIC certification. Before seeking my own clients, I decided to volunteer with two fellow planners. The allowed me to get a first-hand look at what exactly the role of a wedding planner entails (and ease my nerves!). Volunteering was incredible because it allowed me to build a relationship with fellow planners who now hire me for paid positions.

never stop learning

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3) Education is Key
As a wedding planner, you wear many hats. You need to constantly educate yourself on things such as wedding trends, what flowers are in season, types of invitation paper, wedding dress designers…the list goes on and on and on! There’s tons of webinars, conferences, networking events, etc. to keep yourself in the loop so be sure to stay educated! (My particular favorite this past year has been The Wedding Professionals Workshop where I was inspired by the incredible Diann Valentine).

4) Stay within Industry Standards
If you’re not already a wedding planner, you’ll soon learn the value of the hours you dedicate to the business and the time you take to grow your skills. Don’t undermine the wedding planning industry by charging less than industry standards. It’s easy to feel the need to make a few quick bucks, but in the long run, you’re doing a disfavor to yourself and the rest of us planners.

5) Know Yourself
As a wedding planner, you have to be able to sell YOURSELF. And in order to do that, you better know what you’re selling! Be aware of your weaknesses, but highlight your strengths. For example, don’t call yourself a wedding stylist if you’re weak in design! It’s a small industry and your reputation counts. You are your own brand after all.

Seriously Helpful Tools for Selecting Your Business Name

 

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu

Selecting your business name may be one of the hardest things a start up company will do. Whatever you choose, it needs to invoke a feeling within yourself and others, and be able to attract the right clients to your service. We are talking about weddings, of course, but it really can apply to any business. This name will be associated with you in the business world so make it a good fit.

Whats-in-a-Nme

Who Is Target Market? What type of couples are you trying to attract? Who do you want to work with? Budget, high-end, DIY, second marriages, LGBT, romantic, celebrities, etc. Think of 2-3 words that relate to your target market. What nouns and adjectives will best describe your target market?

Ask for Opinions from Friends, Family and Industry Peers: Your family and friends know you best. Ask them what words come to mind when they think of you and what type of clients they think you would work best with.

Is the Name Easy to Remember and Easy to Spell? Will people be able to remember your business name after hearing it? Will they be able to quickly search for it online without thinking twice? If it’s difficult to spell or in another language, then it may put a barrier in your way. Is it similar to another company’s name? If so, then it may just give the other company a leg up in a search. Is it a spin on spelling? FlowerZ, WeddingsZ may put you at a disadvantage right away.

All of the Good Names are Taken: Wrong. Stop being lazy and start being creative. Did you know that there are approximately 1,025,109 words in the English language? There is no need to make your name similar to someone else’s. Here is a great website specifically for finding “Adjectives Describing People and Personal Qualities Vocabulary Word List”: enchantedlearning.com  I love this!

 

Good-Name-Bad-Name

Hire a Copywriter: Seriously. There are companies that do this for a living, and it doesn’t have to be only for big corporations. You can work with them to get the right name for your company that invokes what you are trying to accomplish.

Availability? Check social media, domain searches, registries, look for both .ca or .com or wherever it is that you live in the world. A thesaurus can help out when there is another name that you love, but is too similar to someone else in the same industry. Did you know that there are some companies that will help you search for domain names based off of keywords that you select, and they are FREE?

Namemesh.com  dotomator.com  unique-names.com

Good luck! Do you have any other tips or suggestions? Please share below.

The Wedding Professionals Workshop in Calgary

Attention all Wedding Professionals:

It’s time to get your learning on! And you only have 2 days left to register…

wedding_workshop_logo

The Wedding Professionals Workshop is a boutique-style learning experience taking place at the Hotel Arts in Calgary.

About the Workshop:

For 7 years the producers brought you large International Conferences as “The Wedding Professionals International Conference”, in places like Turks & Caicos and The Bahamas.  Now they have shifted their focus to smaller, more boutique-style workshops.  These workshops are not just theory and fluff.  These are heavy, content-rich, learning experiences with actionable tools and skills to elevate your wedding business.

Of course you will be surrounded by beauty, but more importantly, these seminars are designed to make you dazzle. So Shine on!

wedding pro speakers

Some of the Topics:

  • Indespensible Essentials Necessaty for Dealing with High-Profile Clients
  • Secrets of Success – 8 Business Boosters for Business Owners
  • There is no “I” in Team
  • Everything’s Going Digital, When did my Marketing Message Pixelate?
  • Wedding Trends
  • Destination Wedding Planner Certification

Get more details at www.WeddingConf.com

Register now!

How Not to be a Negative Nelly in the Wedding Industry

www.wpic.ca

By: Tracey Manailescu

At some point in time, I think it’s reasonably safe to say that we all have felt self-doubt, jealousy, insecure, and even animosity towards  someone else within the industry.  Not everyone is meant to be best friends, and you may not agree with some others business practices, to each his own. It is also pretty safe to assume, that you have come across instances where you were a little thrown off by a negative comment, rants on social media or have been in attendance of someone bashing another industry peer.

At WPIC inc. we hear about so many of these on a weekly basis.  Whether it is about us, our Alumni, or vendors we know. Sometimes it really hurts, while other times it makes us down right angry. Danielle and I have made it very clear that we will not tolerate or participate in gossip and slander. Heck, we even made it one of our WPIC Code of Ethics, because we feel so strongly about this negative type of behaviour. We expect all of our WPIC Alumni to abide by these ethics. While it is very easy to get into these types of conversations, think about what it looks like to those listening.  Yuck!

Gossip

“What I am suggesting is that each of us turn from the negativism that permeates our society and look for the remarkable good among those with whom we associate, that we speak of one another’s virtues more than we speak of one another’s faults, that optimism replace pessimism, that our faith exceed our fears. When I was a young man and was prone to speak critically, my father would say: “Cynics do not contribute, skeptics do not create, doubters do not achieve.” Gordon B. Hinckley

Social Media: I have unfollowed or hidden so many people in my newsfeed on Facebook because of negative posts. It’s depressing and makes me feel stressed. When I log into Facebook, I personally want to see happy posts like accomplishments, great photos from recent weddings, funny stories of things that happened to my friends and peers in the course of the day, romantic gestures, new goals and posts about cute things their kids or pets do, etc. You know, things that generally make you smile, and feel good when you see, and read them. Social media is not the place to voice your anger issues, or to trash your significant other. That is what friends, family and loved ones are for.

People tend to be generous when sharing their nonsense, fear, and ignorance. And while they seem quite eager to feed you their negativity, please remember that sometimes the diet we need to be on is a spiritual and emotional one. Be cautious with what you feed your mind and soul. Fuel yourself with positivity and let that fuel propel you into positive action.” Steve Maraboli 

Take the time to Get to Know Others in the Industry: Sometimes, people feel the need to talk badly, and trash others businesses because they just don’t understand what all of the hype is about. Instead of assuming, get out to events and get to know others in the industry. You might be pleasantly surprised to find out that they are just like you, or might have something great to offer you and your business. It might be tips, advice or just a great conversation that can make all of the difference.

The highest form of ignorance is when you reject something you don’t know anything about.”  Wayne Dyer

goals

Set Realistic Goals: Set goals for yourself that are reasonable and can definitely be obtained. It might be creating a new look and feel to your company, getting interviewed in a news segment, newspaper or magazine, getting an image makeover, losing weight, getting published for a wedding or a style shoot, or booking more of your type of clients, getting hired for a destination wedding, going on vacation somewhere you have always dreamed of, attending a conference in another city or country, etc.  Whatever it is, make it a priority. Do something every day, or at least every week to help you obtain those goals. Research companies who specialize in branding, website designers that fit your style and budget, take a course, start saving 10% of your pay-cheques, put together style boards, create a vision board, and go for it!

Spend so much time improving yourself that you have no time left to criticize others.” Norman Vincent Peale

Stop Comparing Yourself to Others:  There is always going to be someone more successful, makes more money, who is smarter, better looking, more creative and more powerful than you. Deal with it! Instead of harbouring negative thoughts, why not come up with ways that you can do better, and be better. You have no idea how hard they struggled to get where they are now. Success comes with hard work and lots of trials and errors along the way.

Comparison is the thief of joy.” Theodore Roosevelt

team

Pick Your Battles: Sometimes you are put into situations where you need to work with someone you do not get along with.  It could be another member of your team, a vendor, a client’s family member or friend, etc. No one says you need to be best friends, but you do need to be courteous and professional, and put the client’s needs first. Try to put yourself in their shoes. Are they insecure, or think that you are stepping on their toes? Talk it out (in private). It might be something so little, that can be easily fixed. If it really is more, and you will never see eye to eye, then you need to figure out how you can work together and not let it ruin the wedding, event and your reputation. Try not to respond in the heat of the moment, if it’s possible. It usually leads to trouble. Sometimes it is better to just turn the other cheek. It’s sometimes hard to do, but can be worth it in the long run.

“Pick your battles. You don’t have to show up to every argument you’re invited to.” Mandy Hale

How to Create Great Content for Instagram

by Meagan Eagles, of Weddings Tied With Lace

  1. Post Interesting Photos.

If you want people to follow you, you have to create a page worth following.  Instagram is a great platform to show the person behind the business. Post photos that showcase your personality, show the behind the scenes of your business and occasional product or service shots.

  1. Use Natural Light

Always use natural light when possible. If you can’t be outside, take your photo near a window. This makes a huge difference.

  1. Use the Rule of Thirds

Instagram is a visual platform, which means eye-catching images are important. Whatever style you choose for your brand, your images should reflect that. The frame and positioning of an image can really change the emotion it relates. When you have your photo in Instagram, play around with the grid to find the right balance.

Photos for Meagans blog

In this photo you can see how  using the rule of thirds can change things. The first image is how it automatically showed up in Instagram.  It was slightly off centered, which for this image doesn’t look right. In the middle photo I zoomed in just slightly and brought the computer in the middle of the grid.  The third photo shows me not using the rule of thirds at all. It’s not as appealing overall.

  1. Straighten

Use the straighten feature in Instagram to add the finishing touches to your image.

In the photos below, the first image is slightly crooked. We straightened it in Instagram and it now aligns with the straightness of the floor.

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flowers

  1. Edit Your Photos

Use a photo editing app to brighten, sharpen, add contrast, etc to make your photos stand out. No one likes to look at dark depressing photos.

  1. Be Consistent

No matter what style you choose to edit your photos in, make sure you keep it consistent to your brand, and to your other photos posted. When someone scrolls through your page it should be a sea of similar styled photos, different yet somewhat the same.

weddingtedwithlace

Meagan is the lead planner and designer of Weddings Tied with Lace, based in the Niagara Region. She is WPIC certified and was the recent representative for the Niagara Region. Meagan is also the creator of the BOSS retreat, an intimate workshop for creative women entrepreneurs. You can follow her on Instagram here: www.instagram.com/weddingstiedwithlace & here: www.instagram.com/thebossretreat

If you’d like to know more about how to improve your business by using Instagram as well as additional topics, we’d love to see you at the BOSS retreat! www.thebossretreat.com

Avoiding Industry Burn-out

www.wpic.ca

By: Tracey Manailescu

www.wpic.ca

Photo:
www.avenue-photo.com

“People rarely succeed unless they have fun in what they are doing.” Dale Carnegie

Avoiding Industry Burn-out: When do you feel most inspired and passionate about the weding industry and your business? Is it after you work with a great couple?  When you meet a FAB new wedding vendor? When you attend a Conference? Don’t you wish that you could bottle that feeling and drink from it whenever you got the ho-hums? I think everyone feels the blahs once in a while.  Competition is strong, and it’s difficult, if not down-right impossible, to feel confident and creative ALL of the time.

Being in the wedding industry comes with a ton of pros and cons. A wedding is an emotional event. There is excitement, disappointment, battles of will, family interferance, money woes, power struggles and it can be exhausting to be in the middle of it all. There are trends, venues and vendors that would have made your couples wedding so much better, but maybe they’ve already signed a contract with someone else before hiring you, or maybe they’ve decided to save money on something you know will make a ton of difference in the end and have decided to not listen to your advice (like a great professional DJ, photographer or decorator.) Sometimes you have to just suck it up against your better judgement and roll with it. It can be really frustrating!

Here are some tips to help keep your head in the game: wedding planner having coffee with couple

1. Relive Happy Client Memories. Go through photos and thank you cards from past clients whom you adored. There is just something about happy memories that make you feel all warm and happy inside. You had a part in making that wedding wonderful.

sweeping leaves and flowers

2. De-Clutter. You will be amazed at things you have tucked away for future use, things you felt bad about getting rid of from events, magazines that are out-dated, and event packages where you know you will never work at. Get a new filing system, binders, folders and storage boxes that match, are modern and make your office look good. Get rid of things you do not use and will never use. Your office is a representation of you and your company. Make it work for you.  Know where things are, and have them serve a purpose, or get rid of them. De-cluttering actually creates positive energy, calm and clarity.

3. Brand Make-Over. Have your style, clients, services offered and budgets changed since you started in the wedding industry?

*Hire a professional web designer to make your site more modern, SEO compatible and user friendly. It doesn’t have to be expensive. You can even make one yourself if you know what you are doing. If you don’t, then there are tutorials to help you do it.

*Hire a photographer to get some new head shots done for your “About Me” page.

*Hire a graphic designer to create a new logo for your company. Check out Elance and 99designs

www.wpic.ca

4. Update your contracts and policies. Create templates and standard information emails about your services. Create feedback forms to send out to each set of clients after the wedding. This will save you time and make way for other things that you never had time for. *Remember to have a lawyer go over any changes that you have made to your contract.

5. Change your pricing. Maybe it is time to increase your pricing, or lower it. You should know by now who you attract to your business. Do you enjoy working with couples for “Full Planning” or are you happiest with “Partial Planning” or even “Month Of” coordination? Does your pricing turn them off? Or you getting very demanding clients who expect the world from you, but it is taking too much of your energy and patience? Maybe you need to decrease your amount of clients, and increase your pricing, which would allow you to put more effort and time into your couples. Do what feels and works best for you and your company.

never stop learning

6. Learn a New Skill. Maybe you are not so great at book-keeping. Hire one or take some courses to learn how to do it better. Take a small business course, learn from the amazing people in your own community. I am humbled by all of the talent and brilliant people within WPIC who are constantly learning, growing and offering their time and energy to help us all be better. Sign up for one of their workshops, seminars or conferences. Buy one of their books or write your own!

7. Take Care of You. Join a gym, go out for weekly coffees or drinks with your friends, go on weekly/monthly date nights with your better half, get a haircut, have a kit-kat break, buy some new clothes to suit your brand, go on a vacation. Only you know what work best of you.  Go and do that.

5 Things You can Do Right Now to Improve Your Wedding Planning Business

By: Tracey Manailescu

meeting new peeps

1. Surround yourself with like minded individuals:
Do you have nay-sayers in your life? Maybe it’s time to step away and move over to the other side, you know the side where people are lifting you up instead of tearing you down? People who encourage you to dream bigger, invest wiser and offer tips and guidance as to help you grow personally and professionally. Get active in professional groups (WPIC Alumni Association, MPI, ISES to name a few) to learn and communicate with people who have been there, and can offer sound advice and encouragement. Have a coffee night with some wedding pros who are interested in growing their businesses, or a veteran who is willing to listen and critique your marketing strategies, attend networking events, and open houses to see what is out there. Be open to possibilities and watch YOU grow!

As Seen on WPIC button

2. Celebrate your successes:
Share your accomplishments with people who will be happy for you.  It is so exciting to be mentioned in an article, featured in a magazine, get a glowing review from your couples, get an award, get your website, logo and business cards professionally done, register your business, selecting a company name, etc.  Whatever it is, you need to share this with people who will be happy for you. Share it on social media, on the WPIC Alumni baords, invite someone out for a drink, go out to dinner with your better half and just relish in the feeling for a little bit. You worked hard for this moment, so enjoy it!

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3. Believe in yourself: 
Everyone, yes everyone, is good at something. What is it that makes you a great wedding planner?  Are you fantastic at keeping couples within their budget?  Are you amazing at design and execution? Can you create timelines and logistics like nobody’s business? Do you have mad customer service skills? Do you problem solve and put everyone at ease? Do you take charge and keep things moving when family influences are threatening to ruin the harmony? Whatever it is that makes you stand out from the crowd, be that. Own it and build your business with it.

SMART formula written on a chalkboard

4. Know your weaknesses: 
It is impossible to be good at everything. There is always going to be someone who knows more, makes more, has more influence, and who you look up to and admire. Thank goodness for that.  Life would be pretty boring if you thought you were the be all, end all of weddings (and if you think you are, then ummm…Houston, we have a problem!). Once you know who you are and what you need to work on, go and do it! Study, watch and grow yourself. Always try to be a better version of you.

quote

5. Write it out:
All of the above mentioned points seems pretty much like common sense, right? So what are you waiting for? Go make a list of things you are good at, things you need to improve, and things you want to accomplish. Break these down into things to work on this week, this month and then this year. Thing always become much more real, and you will feel much more accountable when these are laid out in front of you. Give yourself deadlines and challenges for success. Go on, get growing!

www.wpic.ca

Photo:
www.avenue-photo.com

Tracey Manailescu is the Co-Founder of WPIC inc. and has been a professional wedding planner for 15 years. She also owns the wedding planning firm, Tracey M Events.

You have seen her quoted in many different newspapers, magazines, on television and in Blogs giving expert wedding and business advice.  Weddings and events that Tracey has coordinated have also been featured. 

She regularly speaks at Wedding Conferences around the world.

Considerations for Hiring a Cinematographer

We are thrilled to share this beauty of an article with you! Great tips, beautiful images and talented superstars Christine & Rich are guest bloggers on our site today.

Considerations for Hiring a Cinematographer

By Christine & Rich Yodsukar, The Yodsukars

www.weddingprocourses.com

It can be difficult enough sifting through a seemingly endless list of photographers to find the perfect one for your client, but what about finding them their dream Cinematographer? Add to that the fact that Cinematographers vary across such a broad spectrum- from newbie to celebrity wedding filmmakers, and it’s no surprise one may find it challenge to pair their client with just the right fit.

Not sure what should be considered your deciding factors? Well, we have three areas of interest that you can use to talk to your client about that will help you nail down the best Cinematographer for your event.

Lauren and Louis (Click on photo to view on Vimeo)

Budget

Perhaps the first and most important thing to consider when finding the best Cinematographer for your client is their budget. Although in past years videography has traditionally cost far less than photography, times are changing, and rightly so. Some Cinematographers use very high end gear and spend days before and after the actual wedding filming footage for their edits. They tend to have a great deal of equipment due to the nature of videography, and their work can also require higher numbers of shooters. As a planner, you may want to consider asking Cinematographers for their pricing lists to have on hand. Find that some are hesitant to share? Even having a starting price on file can save you both time when qualifying prospects.

Style

Your clients’ style is crucial to consider when finding them the perfect Cinematographer. Are they into vintage and thrift stores? Might be best to show them videographers that shoot on Super 8 film and use heavy vintage editing. Does your client want to be the star of their own hollywood blockbuster? In this case you can direct them toward a Cinematographer that shoots in a highly stylized manner, creating a film that is less about every moment of the wedding day and more about creating a compelling story on film. As with any vendor referrals, it’s always vital to have Cinematographers with a variety of styles in your arsenal to help clients better visualize their options.

Katie and Jonathon (Click on photo to view on Vimeo)

Taste

Is your client asking for video services because they want to or because their parents want them to? More traditional videographers have a very distinct style in which they usually film the entire day from start to finish with very few cuts in the footage. This is then delivered to the client just how it was filmed with no edits, except perhaps a few fades between shots and script-y titles. In short, perfect for mom and dad, but not necessarily what the couple may want.

The emerging new school of Cinematographers are creating highly edited stories that capture the essence of the couple, and feel more like you are watching movie fit for the big screen. Ultimately, it is up to your client to decide which will make them the happiest in the end.

With so many varieties of Cinematographers out there, it can be easy to get overwhelmed. By talking your client through their Budget, Style, and Taste, you will have a strong sense of who to send them to. It’s always a great idea to have a list of your preferred vendors on hand that you know and have worked with, but just remember that with so many amazing shooters out there and with ever-differing clients, it can always pay off to throw a wildcard in the bag!

Sherry and Andrew (Click on photo to view on Vimeo)

Christine and Rich Yodsukar are the power couple behind Los Angeles based Photography & Cinematography studio, The Yodsukars. They cater to luxury weddings both in the States and abroad, can be seen frequently on WEtv and OWN, and coach Photographers and Cinematographers to better their technical and business skills through their Mentoring program.