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WPIC at Wedding MBA in Las Vegas 2015


By: Tracey Manailescu


We have been speaking at Wedding MBA for the past seven years, but this year the producers asked us to do something pretty darned groovy.  A special “Wedding Planner” track was added to the conference on Monday, September 14th, 2015.  This made an additional day of learning (whoot whoot) and we were asked to speak at it, as well as moderate and MC the afternoon session.

We were in the company of some pretty darned talented and passionate wedding planners; Alison Howard of Alison Howard Events, Linnyette Richardson Hall of Premiere Event Management and Deborah Moody of ACPWC gave some wonderful tips and advice, as well as about 400 attendees were in the room to feed the wedding euphoria.

Real Wedding- Rachelle and Lane’s Farm Wedding

Ashlie Metcalf

Ashlie Metcalf, WPICC of Harmony Wedding & Event Coordination shares her experience with us of planning the very special wedding of:

Lane Kruger & Rachelle Lawlor. Wedding date: July 26th, 2015


“I had the honor of standing in my best friend Lane’s wedding this past July. Not only was I asked to stand on HIS side but he and his fiancé also asked me to MC and help plan their wedding.

The planning started from Australia, where they were traveling for a year and living in a van. They rarely had Internet and the time change made it difficult for us talk on the phone. Lane and Rachelle had to book everything “blindly” as they could not view the venue in person or meet the vendors, so I acted as their eyes and ears. They ended up booking the beautiful Earth to Table Farm, a venue near Hamilton, ON.

Everything happened so quickly when they returned to Ontario. There were parties to be had, vendors to be paid, appointments, fittings, cake tastings, etc. Through it all Lane and Rachelle remained calm with a “roll with it” kind of attitude.

Considering how many “hats” I wore on the wedding day, it was very relaxed. My morning started with hair and make up at the Brides house, then off to the hotel to get my daughter, the flower girl ready, and then off to another hotel for photos with the Groom before setting off to the ceremony venue to make sure everything was perfect for the arrival of the Bride.

The ceremony was simple and sweet, I had a proud Mommy moment when I saw my daughter debuting as the flower girl. O.k, I’ll be honest, I was a blubbering fool. The environment was like a family reunion. Games, cocktails and passed hors d’oeuvres entertained the guests while the wedding party had their photos taken.

The reception was home to food fresh from the farm, harvest tables, succulent centerpieces and homemade preserves from Labrador City (The Brides hometown). There was a 3 tiered, 3 flavored cake {I didn’t get a chance to sample) as well as a poutine station for the late night and the grooms one and only request- a 5 tier chocolate fountain with all of the fixings.

After the speeches were over it was time to enjoy the open bar, dancing and photo booth. The emotions poured on when the Father Daughter dance and Mother Son dances happened. I don’t know what it is, but when I see the look on the face of a parent dancing with their newlywed child it just evokes raw emotion and I am not ashamed to say I cry during these dances at almost every wedding!

The end of the night was bittersweet as this would be the last time I’d get to see the newlyweds before I moved to British Columbia. I moved from Ontario to BC 3 days after Lane and Rachelle said “I do.”

It was challenging at times to juggle planning my best friend’s wedding while he and his fiancé were travelling on the other side of the world, and I was in the middle of moving my family to the other side of the country, but we got it done, and if I had to do it all again, I would.”

~Ashlie Metcalf, Harmony Wedding & Event Coordination “Planning your Life’s Events in Perfect Harmony”

Kind words from the Groom:

“Myself and my wife were trying to plan our wedding in Ontario, Canada, while we were on the other side of the world. Ashlie’s services were invaluable as she helped us source our venue and screen the vendors, all of whom were fantastic. When we returned to Canada she helped us create and stick to a timeline, ensuring things were not missed or delayed. The event itself was flawless if there were any hiccups we as the couple never heard about them which is a testament to how well Ashile did her job. We would not hesitate to recommend Ashlie’s services to anyone planning an event or wedding.”

Kind words from the Mother of the Groom:

Dear Ashlie,

Your help with Lane and Rachelle’s recent wedding, at ‘Earth to Table Farm’ near Hamilton, was invaluable.  We couldn’t have done it without you!  Your calm presence, attention to detail and persistence with following up even the smallest concerns made the day go so smoothly.  Because my son and his fiancé were out of the country when they got engaged, it was up to you to do the groundwork for them.  Thanks so very much for all you did, from checking out the possible venues and caterers and DJ’s to investigating hotel availability for out of town guests during a very busy ‘PanAm’ games weekend.  Keeping the bride and groom on track was a big challenge for you too, I’m sure, as they were busy with their return to Canada after a year away, moving, etc.  You made everything easier for them and I know they were confident that you had things under control and they didn’t need to worry about anything.  You worked well with them, however, and made sure they were involved in all the decisions.  You gave them immense peace of mind -your excellent taste was not only to our benefit but really meshed with everything the couple wanted and needed.  Everything went so well on the wedding day and I know it was because of your conscientious overview and foresight – making sure you had everyone in the right places at the right time, making sure the minister, DJ, photographers, etc. were confirmed well ahead of time and that they got their payments… Lane and Rachelle could concentrate on getting themselves ready in a relaxed and enjoyable fashion and really cherish their wedding day.  And so could their moms !!

Thanks so much, again, Ashlie – I would highly recommend you as a wedding planner to anyone who asks.

Yours gratefully,

~Lori Harms









































Photography: Lushana Bale Photography | Venue and Catering: Earth to Table Farm |  Wedding Coordination:  Harmony Wedding and Events  |  Flowers:  I Fiori  |  Wedding Gown: Mark Zunino for Kleinfeld Canada  |  Bridesmaid Dresses: Karma Koma  |  Tuxes: Michael Kors from Colin’s formalwear  |  Cake:  Picture Perfect Cakes  |  DJ: Schwartzentruber Music  |  Photobooth: E-Photobooth  |  Videographer: Chloe Belle Creative  |  Hair and Makeup: Makeup Jedi

Pantone Releases it’s Wedding Colours for 2016


They are out!  We are so excited!!! Pantone has released the predicted hot colours for 2016 wedding season (whoot whoot!)

Here, are more detail on the top 10 from


1. Rose Quartz 13-1520 Percentage of designers who used this color: 22.55
“This really is a beautiful pink that will radiate well on the skin for women as well as men,” Eiseman said. “Women can always be helped along by cosmetics, but guys have to rely on the colors they’re wearing to sometimes make them look a little healthier.”


2. Peach Echo 16-1548 Percentage of designers who used this color: 19.87
“We know the oranges have been hanging in there even though historically orange is a color that comes and goes. Peach Echo is a very warm, friendly and accessible color,” Eiseman said.


3. Serenity 15-3919 Percentage of designers who used this color: 15.86
“As the name suggests, Serenity is a calming color that plays to the whole idea that we know we’re still living in turbulent times. Blues simply relay that feeling of relaxation,” Eiseman said.


4. Snorkel Blue 19-4049 Percentage of designers who used this color: 15.21
Eiseman said this shade is “meant to be a bit more fun, less serious than navy, and serve as one of the anchor colors for the spring palette.”


5. Buttercup 12-0752 Percentage of designers who used this color: 11.45
“Buttercup is all about sunlight, happiness and cheer — this one just speaks to give us a ray of sunshine, something to be hopeful about. It really energizes,” Eiseman said.


6. Limpet Shell 13-4810 Percentage of designers who used this color: 11.23
“Lovely and refreshing,” Limpet Shell is a blue that has a slightly green twinge, according to Eiseman. Given the number of news stories about climate change concerns, it’s not surprising that in recent seasons many people are instinctively reaching for cooler colors and blues, she added.


7. Lilac Gray 16-3905 Percentage of designers who used this color: 9.78
“There is a need for neutrals every season and this one has a hint of the purple family that is soft and subtle,” Eiseman said. “In light of the state of the economy, people are still mindful about the way they spend their money. If they invested in gray in recent seasons, as many people have, this is a color that is not going to say to them, ‘Oh, that’s so yesterday — I have to get rid of that.’”


8. Fiesta 17-1564 Percentage of designers who used this color: 8.99
“The south-of-the-border influence really plays heavily into this particular shade of red, which is more warm-based than a cha, cha, cha red. It’s very free-spirited,” Eiseman said.


9. Iced Coffee 15-1040 Percentage of designers who used this color: 8.92
“With a tan disposition, Iced Coffee has a warmth that combines well with everything else,” Eiseman said.


10. Green Flash 15-0146 Percentage of designers who used this color: 8.68
With a yellow undertone, this bright green would be well-accepted for spring or summer. “Urban design is very much at the forefront of people’s minds. It’s a fantastic color to combine with others and it may be the driver to buy something new,” she said.

is very much at the forefront of people’s minds. It’s a fantastic color to combine with others and it may be the driver to buy something new,” she said.


Which one is your favourite?

WPIC Alumni go to Nordik Spa Nature in Ottawa



WPIC Ottawa Regional Rep, Dalal Saikali of Apropos Productions put together this fantastic get together for our Ottawa WPIC alumni. What a great summary!

Take a handful of lovely WPIC Alumni.
Mix in a top beauty expert.
Drop them all off in a corner of heaven.
What do you get? Just about the most perfect mix of education, inspiration and relaxation you can imagine.


WPIC alumni at Nordik Spa Nature

Mother Nature really helped us out providing great weather during July’s WPIC Alumni Regional Workshop in Ottawa, which started out with a warm welcome from the professional staff at Nordik Spa Nature. Armed with notepads and bathrobes, we got an exclusive tour of the facilities with Groups & Events Coordinator, Karine Laroque-Martineau. She showed us the ins and outs of the facilities and explained the various activities and events that the Nordik can accommodate. She also let us in on some of their future plans, which will be major game changers! Stay tuned.

As part of our site visit, we had the pleasure of touring the Nordik Lodge, which you (yes, you!) can rent for a sleepover. This is no cabin in the woods, folks. It’s a fully furnished, luxurious lodge that comfortably accommodates 14 during the day, and 12 overnight. Its amenities include a private sauna, wood-burning furnace, wrap-around balcony and much more. The Alpina Lodge, a little further up the hill, also boasts a hot tub and beautiful private space where we all immediately started staging a private ceremony/cocktail area/outdoor dance floor. Kudos to Stephanie and Kiley who trudged up the mountain with wedding legs! (picture “Nordik terasse”)


We got to experience the Nordik Lodge’s accommodations by having a makeup workshop in the boardroom/dining room, led by the talented and beautiful Melody Iafelice. Don’t let the topic mislead you. We weren’t getting our makeup done, although given Melody’s talents, that would have been a treat. Instead, she let us in on some of the secrets of the makeup artist’s world. It was incredibly helpful for us planners to get tidbits on what the ideal setup and timing is for these professionals, and to get ideas on the essential emergency kit (Melody’s Fab Five). But ultimately, those who benefit the most from this knowledge are the stars of the show: our couples. By wedding experts working together, openly and honestly, we heighten the standards of our industry. What’s good for the industry is good for me, and what’s good for me is good for the industry. Are you fed up of hearing me say that, yet? Perhaps. But it’s the truth.

Now, I leave you with images of this incredible facility, which was conceived and continues to develop with the most admirable philosophy. Be sure to keep track of their expansion; Winnipeg boasts their first jaunt with Thermëa by Nordik Spa Nature and, as a piece of great news for our GTA Alumni, Nordik’s third project is coming to you soon.



PS: For those of you who have been there, have you tried the Källa treatment? No? Go right now. I insist. In fact, I’ll go with you!

WPIC Planner of the Month- Laura Scott of Tula Events

Photo: Life Creations

Photo: Life Creations

This month’s WPIC “Planner of the Month” is Laura Scott of Tula Events.  We chose Laura because not only is she a wonderful wedding planner, but she is always willing to lend a hand, and offer really great advice. She is always willing to share tips, give suggestions and always does so in a professional manner. Thank you for being so wonderful, Laura!

Name of your company and why did you choose that name? Clients and vendors ask me all the time where I came up with the name Tula Events. When I started my business it was really hard coming up with a name that I loved. I wanted something that was a reflection of me but nothing too trendy. I love tulips, as they were always the first flower to pop up in my Mom’s garden in the spring. They remained my favourite flower over the years so I decided to incorporate tulips into my company name by combining it with my first name; “tu” for tulip and “la” for Laura ~ which gave me Tula Events!

Photo: When He Found Her  Photography

Photo: When He Found Her

Opened company in what year? Tula Events opened in 2005 when I was working for a restaurant putting together their catering division. Once I got certified with WPIC in 2009 my focus shifted to wedding planning.

WPIC since? I was certified in 2009 in Edmonton Alberta, as I was living in beautiful Calgary at the time. Best decision I ever made!

Photo: When He Found Her Photography

Photo: When He Found Her Photography

Favourite part of the planning process? I love putting together inspiration boards for my clients and coming up with unique ideas that represent them as a couple but also as individuals. Starting the inspiration board really does make the whole process exciting for my clients and for me. Its my favourite part of the planning process because its the whole foundation of the wedding.

Photo: When He Found Her Photography

Photo: When He Found Her Photography

Please tell us some things you have learned over the years that have helped you grow? I would say networking is what has helped me grow over the years. I have grown because of the relationships that I have made with amazing vendors around the Greater Toronto Area. I have had caterers refer me to clients, I’ve been hired by vendors in the industry to plan/coordinate their own weddings and I’ve had vendors refer me to their friends who are getting married as well. What I have learned over the years is that when I network with vendors its important to focus on their business and ask them questions about how I can help them grow. I think that is why a lot of my clients come from vendor referrals and why vendors become such great friends of mine.

Photo: When He Found Her Photography

Photo: When He Found Her Photography

Where do you see yourself in the next 5 years? Over the past 8 years I’ve lived in Toronto, San Francisco, Calgary and back again to Toronto. I would love to say that in 5 years I hope to still be doing weddings here but I just don’t know where my husband’s job will take us; which is exciting and scary all at the same time! I do however know that I will take on more Full Wedding Planning clients, as my son is heading off to junior kindergarten this fall. I have also expanded to Muskoka, as my family now has a cottage in the beautiful region and I have established some new relationships with outstanding vendors in the area. So my hope is to plan and coordinate more stunning Muskoka weddings in the future.

Get Your Destination Wedding Specialist Certification Through WPIC…LIVE!


WPIC inc. will be hosting the DWC course on Sunday, August 23, 2015 at the Radisson Admiral.

Date: Sunday, August 23, 2015
Breakfast: 9:30am
Course Time: 10-6pm
(Lunch at 1pm)
Poolside Cocktail Party: 6pm

Location: Radisson Admiral ~249 Queen’s Quay West
A special room rate of $170 is available for those who wish to stay over the night prior or after the class.


Cost of Course: $349CDN

Register Now! (click)

WPIC Instructor, Monica Caesar (and DW expert of Aisle Plan Your Day) will be facilitating the course.

Headshot of Monica Caesar WPIC

Topics include:

  • History of Destination Weddings
  • Who is the Destination Client?
  • Advice from an Expert
  • Where do you start?
  • Budget, Research, Places to get Married
  • Themes
  • Making the Wedding Special for Everyone
  • How to find Reputable Vendors
  • Contracts & Fees
  • Legalities & Marriage Requirements on Destinations
  • Marketing to Destination Wedding clients
  • Destination Wedding Statistics, etc.

Guest speakers:

  • Jennifer Borgh of Jennifer Borgh Events and Travel Only
  • Representatives from the Mexico Tourism Board, Jamaica Tourism Board, Barbados Tourism Board and the Bahamas Tourism Board
Successful candidates will be certified as a “DWC” Destination Wedding Coordinator (Wedding Planners) or “DWS” Destination Wedding SPecialist (Travel Agents) and may use the corresponding initials after their name.
Requirements for Wedding Planners:
You must be certified in Wedding Planning/Coordination by a WPIC-recognized Institute.
Requirements for Travel Agents:
You must be a registered Travel Counselor/Agent.Student must be in attendance for in-person training, then you will have 3 months to complete the manual, write an on-line examination and submit a project.
For those of you already DWC or DWS, and would like to learn the latest information and in-person training, contact us at for reduced payment details.

You are then invited to a Pool Party overlooking Lake Ontario, hosted by the Radisson Admiral & WPIC, after the class!

Radisson Admiral poolradisson admiral pool

D & W Entertainment Group will provide the music for the event (You remember how amazing they were at the WPIC Kickoff!)

This event will be featured on the blog, as well as professionally photographed by WPIC’er Yan Zhou of A Vision Studios

Deadline to Register:
August 16, 2015


5 Tips for Improving Your Wedding Business

by Mary Swaffield, WPICC of Mary Elizabeth & Co.

It’s something we all strive to do, day in and day out: improve. We want to be better than we were last week, last month, last year. We want to be better than our competition (there is nothing wrong with that!) and better FOR our clients. Improvement is what keeps us motivated.

It can also burn us out. But we’ll get to that. First, here are my top 5 tips for improving your wedding business.

1 – Set goals
Oh c’mon, you knew that was coming! However, this really is proven to be the most effective way of improving yourself and your business. The trick is to do it right. Here are some considerations for each goal that you set.

  • Timing: Is this a short term or long term goal? Break it down even further: I set goals for this week, this month, 3 months, 6 months, 12 months, 3 years and 5 years.
  • Purpose: What is the purpose for each goal? Does it tie into your overall vision for your company over the long term? Understanding the purpose behind your goals will go a long way towards helping you accomplish them.
  • Metrics: Is your goal measureable? How will you know when you’ve achieved it? It’s critical to put some very specific metrics behind each goal so that you are able to analyse how close you are to accomplishing it as you go along.
  • Efficiency: Is your goal a smart use of your time? Sometimes I feel that we set what I call “busy goals” – goals that make us feel productive in our businesses, but don’t actually help us to improve in areas that are substantive and tie into our overall business strategy.
  • Immediacy: What can I do TODAY to get closer to achieving each goal? When you make your to-do list every day, match each task up to a specific goal that you’ve set. You’ll be surprised to see how much you actually accomplish towards your goals each and every day.

Now…Write them down. Yep, you knew that was coming too. Write them down, and keep them where you can see them and review them often.
Find an accountability team. I love Mastermind groups. My Mastermind group is constantly challenging my goals and pushing me to work towards them week after week. They keep me accountable and humble. Revisit your goals often – they can and will change as your business evolves. And most importantly – CELEBRATE your accomplishments. Whatever that means to you – for me, it usually means a night off and a bottle of wine!

​2 – Stop the quest for perfection.

This one was and still is HARD for me. My business is my baby, and I want to do everything I can to ensure it is as perfect as it can be. But perfection is a HUGE roadblock when it comes to efficiency. And efficiency usually creates more time and energy for focusing on the things bring more business your way. If you are spending 2 hours working on the layout of a template that is internal and your client will NEVER see, you are being inefficient and it’s costing your company money. There are cases where perfection is in the best interest of your business – doing a styled shoot, for example – and cases where it can be the death of you. Make sure you have a clear strategy when it comes to determining when perfection is appropriate in your business. I usually filter things through three lenses: a) does the effort I’m putting into this provide value for my client? b) will the effort I’m putting into this translate into additional profit? c) will the public be seeing this (and therefore does it affect my brand identify?). If I can’t answer “yes” to at least one of these, then I have to let go of my perfectionist tendencies and focus instead on just getting things done. Sometimes “good enough” is actually good enough!

3 – Don’t live in a bubble

The wedding industry is massive and at times overwhelming. There are endless wedding inspiration blogs, wedding information blogs, wedding shops, wedding shows, wedding organizations… whew! It’s crazy, and AWESOME! But I do find that sometimes it helps move you forward when you step out of the bubble and spend time networking with and learning about other industries. You might be surprised if I told you that some of my most successful business strategies came from attending conferences and webinars on things like home building, interior design, and social media. I’ve learned so much about pricing, advertising, client care, software, promotion, fashion, blogging… the list goes on! all from stepping outside of the wedding industry and always thinking “how can I apply this lesson to my business”?? Get out there and make connections and always be open to lessons for your business that aren’t directly related at first glance.

4 – Always be marketing

Gone are the days of so-called “passive marketing” when you could put up your website and wait for the phone to ring! There is way too much competition out there now, and Brides/Grooms (customers) are extremely savvy when it comes to doing their research. Having a good website isn’t good enough – you won’t get heard in the noise. My business coach once gave me a great piece of advice: he said, your time should be divided into two areas: marketing for new clients and taking care of current clients. Having a detailed and strategic marketing plan is what will help you stand apart from your competitors and ensure that you are consistently receiving inquiries. You should be ACTIVELY marketing your business every single day. Schedule time to focus on it – with continued and consistent attention, you will see a dramatic increase in your inquiries within weeks. So many planners focus on what to do when you have clients… which is very important, of course! But if you don’t focus on what to do to GET clients, what to do when you have them isn’t going to matter much because you won’t have any.

5 – Keep Learning

I’m a firm believer that you can never have too much education. Whether you are attending conferences, seminars, reading business books, participating in workshops, taking e-courses, researching online… no matter the platform, when you keep learning, you are constantly increasing your value to your clients AND you are challenging yourself to continue improving. There are endless options out there and the benefits are too numerous to even list when it comes to opportunities for taking your business to the next level. Not only that, I find that when I seek out new opportunities for learning, it keeps me motivated – it keeps that spark lit. It is far too easy in this industry to burn out. Believe me, I’ve been there! But when you have a mastermind group to cheer you on, or spend an evening each week learning about floral design, or attend a conference and go to even one of the dozens of inspirational sessions, it will keep you moving forward and most importantly, it will keep your passion for your business alive and well. Set a goal (see #1) to dedicate 3-4 hours each week to learning something new or learning how to improve what you already do. You’ll be amazed at the result. And be prepared to invest to achieve this! Ensure that you include professional development/education in your business budget each year, and start setting aside a small percentage of your earnings to allocate towards it. I recommend 4-5% be put aside – it will accumulate quickly and you’ll be on a plane to your first conference before you know it!

Above all, the most important aspect to improving your business is to have a little bravery and a lot of faith. Don’t be afraid to take risks, to ask for help, to invest in yourself. And you have to believe! One of my favourite sayings is “leap off the cliff and believe you’ll grow wings”. When you give yourself and your business the tools to succeed, it’s easy to have the (sometimes blind) faith that is so critical when it comes to moving forward. You can do it!!! Go, be unstoppable!

Mary Swaffield is a Wedding Business Coach who provides creative & strategic marketing for Wedding & Event Professionals, through her company Mary Elizabeth & Co.

Get Inspired! 5 Blog Posts to Write After A Wedding

by Guest Blogger, Kathy DalPra, of Bride Appeal

1. Venue Review
Provide a review of the venue where the wedding was held and give your readers insight into the kind of experience they can expect there.

2. Trend Ideas
Did this weekend’s wedding feature a new trend you’ve been seeing pop up? Talk about it on the blog and give your audience new ideas to consider.

3. List Post
Have you had a few other weddings like this one that shared a similar theme, style, tradition, trend or other special element? Write a list post about it, such as “How Today’s Bride is Approaching the Wedding Cake” or “The New Father-Daughter Dance That’s Got Everyone Talking” or “Backyard Weddings Gone Luxury”. Provide a link to each real wedding post that applies to this topic with a brief summary of how each relates back to the list topic.

4. Vendor Interviews
When you’re at the event, be sure to introduce yourself to the other vendors and exchange cards. Then, follow up afterward and ask to briefly interview them about their business. Then, use these interviews to create a handful of blog posts, which could keep your blog filled with great content in between every event. Remember to keep it interesting. Brides relate to stories and inspiration so you’ll want to make sure your interview has both.

5. Real Wedding
And, of course, brides can never get enough of those real wedding posts, so remember to share the details of the event in this way too with tons of photos for eye candy.


Kathy DalPra


Kathy DalPra is a former bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding and event professionals use their website to get more traffic, leads and inquiries so they can create a thriving business in any economy. Learn how to turn curious visitors into paying clients on her website: Bride Appeal.

Branding Your Business – The Importance of Standing Out From the Crowd


By: Tracey Manailescu

*As seen on the Event Source blog.

We all know the basic fundamentals of having a brand; a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc.

You are your business, and your business is you and it’s time to take it a bit further. By being authentic, having a presence on social media, knowing your target market and giving good customer service, you are creating a brand that you should feel great about.


Be your Authentic Self:

The best way to be authentic with your customers is to be true to your brand.

You need to be communicating your brand clearly, consistently and continuously.

Believe it or not, it‘s actually not that hard to stand out from the crowd.

We all have our own way of doing things based on situations and experiences that we have had over the course of our lifetime. The things that we believe in, the way we handle difficult clients, tricky situations, deadlines and customer service. It all comes down to our own individual strengths and weaknesses. Take a good hard look at both of these things, and put your strengths into play. Not so sure about what your strengths and weaknesses are? Ask your past clients, good friends, trusted family members and industry colleagues what they see as your best attributes, skills and things you need to work on. Keep in mind that you don’t want just anyone to be ripping you apart; this is supposed to be eye-opening and helpful, after all. After they have chewed you up and spit you out, really think about it and listen to what they have to tell you, and make changes as you see fit.

Social Media:

Social media can be an excellent source for branding, and a great tool for marketing your business to the wedding and events industry. Facebook, Pinterest, Twitter, Instagram, blogging and Google+ are available free to you to share your products, services and personality with existing and potential clients. Use them to show glimpses of what goes on in your business and what you do on a regular basis with the use of photos, things you discuss, your comments, and interact with your followers. Share positive feedback from past clients, show photos of you with your clients, photos of yourself and your team working at a wedding or event, share exciting news about your company, share behind the scenes photos at weddings and events, etc.

*70% of consumers prefer getting to know a company via articles than ads.

Know Your Target Market:

Who are your clients? You need to know who you are talking to with your marketing. What age are they, what is their average household income? Where do they live? What are they willing to spend on your service or product? What is their style? Everything you do with your business should be aimed at them. You need to understand your target market and be able to give them what they want and need. When you know and understand this, then you can look at where these potential clients are looking online and off, to find your type of services.

Give Good Customer Service:

This should be your company’s priority. Our businesses are built on personal interactions and client expectations. The best advice I can give on this subject is to put yourself in the position of your clients. What would make you feel good about working with your company? Are you making your clients feel special, that they are important to you, and that you care and are passionate about your service? Are you listening and finding a solution to their concerns and problems? If you have had complaints in the past, did you own up to the mistakes? Did you learn from them? What can you do to ensure it doesn’t happen again? Be professional, prompt, know your industry and product, under promise and over deliver, understand what your clients want and need from you, listen, and make sure you understand exactly what it is they want from you, and make your clients satisfaction a priority.

**70% of buying experiences are based on how the customer feels they are being treated.


Source: *Ann Handley


Find the Marketer in YOU!

Photo by Decordova Photography

By: Kaley Campbell, WPICC and WPIC Office Manager

marketing plan

Find the Marketer in YOU!

Overlooked Marketing Tips Boost Your Company’s’ Presence Online and Offline

  • Only write content that serves a purpose. While writing a blog, social media post, posting photos, updating your website, make sure the information is directly providing a service to potential clientele.  Whether it is posting information for the purpose of reflection, education, entertainment, to showcase talent, even just to start a conversation; make sure you are posting for a reason.  Pointless posts with no follow ups go nowhere and are easily skipped over.  Post what you would be interesting in seeing.
  • Switch it up. If your social media plan has you posting tips and business information, ALL the time, lighten it up with photos or videos. Repost things you find interesting and that still are relative.  Choose posts that show you have a personality as well, and this will make you more relatable.
  • Industry partnerships. This is HUGE in the Wedding Professional World. The more your work is showcased; the better chances your work will be exposed to your target market.  Connect with businesses that are in your field and compliment your business, and see if they do any featuring on their social media or website.  A lot of companies use outside materials for blogs, shoots, or inspiration, and this is a fantastic way to be showcased.
  • Apply for business awards in your field. There are TONS of business related awards awarded every year in every sort of industry, APPLY, APPLY, And APPLY! These awards will allow you to be on that company’s registry, and it makes your company look even better. Some clientele focus solely on credentials, and this is a way to stay on top of the game.
  • Charity donations. This is one that I would consider a win-win situation.  Donate your time, service, or products to a local charity event.  Not only will your company be shown in the best light, you get exposure to a wide variety of people in your area.
  • Most small businesses survive off of word of mouth alone. Boost this. You’re putting your time and effort into making your clientele’s wedding a success, gaining their trust, and creating the most magical day possible. Capture everything and ask for feedback.  Use testimonials to your advantage.  Also, create a referral plan where friends and family of previous clientele can have a discount on your services.
  • Don’t overlook the power of a well-made business card. You are professional creators of stunning events; don’t lead your business off on the wrong foot by releasing material that doesn’t reflect your talent or creativity. Also, make sure that your branding and style mirrors your company.  Misrepresentation is all it takes to lose clients.
  • Set aside a set amount of time every day on all social media platforms just to “like”, “retweet”, “comment” and “follow”. This is the time to get conversations going online, not to sell your service.  This is the time to show that you are dedicated and active online and are interested in people for more than just business purposes.
  • Be seen at the “must attend” events. Showing that you are an active business professional at different seminars and functions will really make your business stand out.  Don’t over-look the power of networking.  You never know what will come from just basic conversations, and treat everyone like you would a high profile client.