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Get Inspired! 5 Blog Posts to Write After A Wedding

by Guest Blogger, Kathy DalPra, of Bride Appeal

1. Venue Review
Provide a review of the venue where the wedding was held and give your readers insight into the kind of experience they can expect there.

2. Trend Ideas
Did this weekend’s wedding feature a new trend you’ve been seeing pop up? Talk about it on the blog and give your audience new ideas to consider.

3. List Post
Have you had a few other weddings like this one that shared a similar theme, style, tradition, trend or other special element? Write a list post about it, such as “How Today’s Bride is Approaching the Wedding Cake” or “The New Father-Daughter Dance That’s Got Everyone Talking” or “Backyard Weddings Gone Luxury”. Provide a link to each real wedding post that applies to this topic with a brief summary of how each relates back to the list topic.

4. Vendor Interviews
When you’re at the event, be sure to introduce yourself to the other vendors and exchange cards. Then, follow up afterward and ask to briefly interview them about their business. Then, use these interviews to create a handful of blog posts, which could keep your blog filled with great content in between every event. Remember to keep it interesting. Brides relate to stories and inspiration so you’ll want to make sure your interview has both.

5. Real Wedding
And, of course, brides can never get enough of those real wedding posts, so remember to share the details of the event in this way too with tons of photos for eye candy.

kathy-dalpra-200

Kathy DalPra

 

Kathy DalPra is a former bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding and event professionals use their website to get more traffic, leads and inquiries so they can create a thriving business in any economy. Learn how to turn curious visitors into paying clients on her website: Bride Appeal.

Branding Your Business – The Importance of Standing Out From the Crowd

www.wpic.ca

Photo:
www.avenue-photo.com

By: Tracey Manailescu

*As seen on the Event Source blog.

We all know the basic fundamentals of having a brand; a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc.

You are your business, and your business is you and it’s time to take it a bit further. By being authentic, having a presence on social media, knowing your target market and giving good customer service, you are creating a brand that you should feel great about.

brand

Be your Authentic Self:

The best way to be authentic with your customers is to be true to your brand.

You need to be communicating your brand clearly, consistently and continuously.

Believe it or not, it‘s actually not that hard to stand out from the crowd.

We all have our own way of doing things based on situations and experiences that we have had over the course of our lifetime. The things that we believe in, the way we handle difficult clients, tricky situations, deadlines and customer service. It all comes down to our own individual strengths and weaknesses. Take a good hard look at both of these things, and put your strengths into play. Not so sure about what your strengths and weaknesses are? Ask your past clients, good friends, trusted family members and industry colleagues what they see as your best attributes, skills and things you need to work on. Keep in mind that you don’t want just anyone to be ripping you apart; this is supposed to be eye-opening and helpful, after all. After they have chewed you up and spit you out, really think about it and listen to what they have to tell you, and make changes as you see fit.

Social Media:

Social media can be an excellent source for branding, and a great tool for marketing your business to the wedding and events industry. Facebook, Pinterest, Twitter, Instagram, blogging and Google+ are available free to you to share your products, services and personality with existing and potential clients. Use them to show glimpses of what goes on in your business and what you do on a regular basis with the use of photos, things you discuss, your comments, and interact with your followers. Share positive feedback from past clients, show photos of you with your clients, photos of yourself and your team working at a wedding or event, share exciting news about your company, share behind the scenes photos at weddings and events, etc.

*70% of consumers prefer getting to know a company via articles than ads.

Know Your Target Market:

Who are your clients? You need to know who you are talking to with your marketing. What age are they, what is their average household income? Where do they live? What are they willing to spend on your service or product? What is their style? Everything you do with your business should be aimed at them. You need to understand your target market and be able to give them what they want and need. When you know and understand this, then you can look at where these potential clients are looking online and off, to find your type of services.

Give Good Customer Service:

This should be your company’s priority. Our businesses are built on personal interactions and client expectations. The best advice I can give on this subject is to put yourself in the position of your clients. What would make you feel good about working with your company? Are you making your clients feel special, that they are important to you, and that you care and are passionate about your service? Are you listening and finding a solution to their concerns and problems? If you have had complaints in the past, did you own up to the mistakes? Did you learn from them? What can you do to ensure it doesn’t happen again? Be professional, prompt, know your industry and product, under promise and over deliver, understand what your clients want and need from you, listen, and make sure you understand exactly what it is they want from you, and make your clients satisfaction a priority.

**70% of buying experiences are based on how the customer feels they are being treated.

 

Source: *Ann Handley http://www.entrepreneur.com/article/227379

**Mckinsey http://www.mckinsey.com/insights/organization/the_moment_of_truth_in_customer_service

Branding Your Business- The Importance of Standing Out From the Crowd

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu

*As seen on the Event Source blog.

We all know the basic fundamentals of having a brand; a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc.

You are your business, and your business is you and it’s time to take it a bit further. By being authentic, having a presence on social media, knowing your target market and giving good customer service, you are creating a brand that you should feel great about.

brand

Be your Authentic Self:

The best way to be authentic with your customers is to be true to your brand.

You need to be communicating your brand clearly, consistently and continuously.

Believe it or not, it‘s actually not that hard to stand out from the crowd.

We all have our own way of doing things based on situations and experiences that we have had over the course of our lifetime. The things that we believe in, the way we handle difficult clients, tricky situations, deadlines and customer service. It all comes down to our own individual strengths and weaknesses. Take a good hard look at both of these things, and put your strengths into play. Not so sure about what your strengths and weaknesses are? Ask your past clients, good friends, trusted family members and industry colleagues what they see as your best attributes, skills and things you need to work on. Keep in mind that you don’t want just anyone to be ripping you apart; this is supposed to be eye-opening and helpful, after all. After they have chewed you up and spit you out, really think about it and listen to what they have to tell you, and make changes as you see fit.

Social Media:

Social media can be an excellent source for branding, and a great tool for marketing your business to the wedding and events industry. Facebook, Pinterest, Twitter, Instagram, blogging and Google+ are available free to you to share your products, services and personality with existing and potential clients. Use them to show glimpses of what goes on in your business and what you do on a regular basis with the use of photos, things you discuss, your comments, and interact with your followers. Share positive feedback from past clients, show photos of you with your clients, photos of yourself and your team working at a wedding or event, share exciting news about your company, share behind the scenes photos at weddings and events, etc.

*70% of consumers prefer getting to know a company via articles than ads.

Know Your Target Market:

Who are your clients? You need to know who you are talking to with your marketing. What age are they, what is their average household income? Where do they live? What are they willing to spend on your service or product? What is their style? Everything you do with your business should be aimed at them. You need to understand your target market and be able to give them what they want and need. When you know and understand this, then you can look at where these potential clients are looking online and off, to find your type of services.

Give Good Customer Service:

This should be your company’s priority. Our businesses are built on personal interactions and client expectations. The best advice I can give on this subject is to put yourself in the position of your clients. What would make you feel good about working with your company? Are you making your clients feel special, that they are important to you, and that you care and are passionate about your service? Are you listening and finding a solution to their concerns and problems? If you have had complaints in the past, did you own up to the mistakes? Did you learn from them? What can you do to ensure it doesn’t happen again? Be professional, prompt, know your industry and product, under promise and over deliver, understand what your clients want and need from you, listen, and make sure you understand exactly what it is they want from you, and make your clients satisfaction a priority.

**70% of buying experiences are based on how the customer feels they are being treated.

 

Source: *Ann Handley http://www.entrepreneur.com/article/227379

**Mckinsey http://www.mckinsey.com/insights/organization/the_moment_of_truth_in_customer_service

Find the Marketer in YOU!

www.wpic.ca

Photo by Decordova Photography

By: Kaley Campbell, WPICC and WPIC Office Manager

marketing plan

Find the Marketer in YOU!

Overlooked Marketing Tips Boost Your Company’s’ Presence Online and Offline

  • Only write content that serves a purpose. While writing a blog, social media post, posting photos, updating your website, make sure the information is directly providing a service to potential clientele.  Whether it is posting information for the purpose of reflection, education, entertainment, to showcase talent, even just to start a conversation; make sure you are posting for a reason.  Pointless posts with no follow ups go nowhere and are easily skipped over.  Post what you would be interesting in seeing.
  • Switch it up. If your social media plan has you posting tips and business information, ALL the time, lighten it up with photos or videos. Repost things you find interesting and that still are relative.  Choose posts that show you have a personality as well, and this will make you more relatable.
  • Industry partnerships. This is HUGE in the Wedding Professional World. The more your work is showcased; the better chances your work will be exposed to your target market.  Connect with businesses that are in your field and compliment your business, and see if they do any featuring on their social media or website.  A lot of companies use outside materials for blogs, shoots, or inspiration, and this is a fantastic way to be showcased.
  • Apply for business awards in your field. There are TONS of business related awards awarded every year in every sort of industry, APPLY, APPLY, And APPLY! These awards will allow you to be on that company’s registry, and it makes your company look even better. Some clientele focus solely on credentials, and this is a way to stay on top of the game.
  • Charity donations. This is one that I would consider a win-win situation.  Donate your time, service, or products to a local charity event.  Not only will your company be shown in the best light, you get exposure to a wide variety of people in your area.
  • Most small businesses survive off of word of mouth alone. Boost this. You’re putting your time and effort into making your clientele’s wedding a success, gaining their trust, and creating the most magical day possible. Capture everything and ask for feedback.  Use testimonials to your advantage.  Also, create a referral plan where friends and family of previous clientele can have a discount on your services.
  • Don’t overlook the power of a well-made business card. You are professional creators of stunning events; don’t lead your business off on the wrong foot by releasing material that doesn’t reflect your talent or creativity. Also, make sure that your branding and style mirrors your company.  Misrepresentation is all it takes to lose clients.
  • Set aside a set amount of time every day on all social media platforms just to “like”, “retweet”, “comment” and “follow”. This is the time to get conversations going online, not to sell your service.  This is the time to show that you are dedicated and active online and are interested in people for more than just business purposes.
  • Be seen at the “must attend” events. Showing that you are an active business professional at different seminars and functions will really make your business stand out.  Don’t over-look the power of networking.  You never know what will come from just basic conversations, and treat everyone like you would a high profile client.

 

 

What’s in Your Wedding Emergency Kit?

www.wpic.ca

Photo:
www.avenue-photo.com

By: Tracey Manailescu Emergency Kit from Bottles and burbs Photo: Bottles and Burbs

Bridesmaids dresses bursting at the seams, groomsmen with bad breath, an obsession with clean hands, a bride who didn’t work in the wedding shoes, don’t worry.  We’ve got this! There hasn’t been a wedding that I have coordinated, that my Emergency Kit was not used.  It is invaluable to your couple, the wedding party and to you, as a wedding coordinator. My bag has a strap on it so it can be brought everywhere that I go with ease. It has different compartments to keep things organzied,  and has a cooling bag inside of it to keep an ice pack.  The most used items in my kit are a butane lighter and band-aids.

The butane lighter is great for lighting hard to reach candles in votive holders if the Decorator leaves before they need to be lit for guests entering the reception area, and the band-aids are great for the wedding party who haven’t worked in their wedding shoes. band aids butane lighter

 

 

 

 

 

 

 

 

Here are some uses of items in Tracey M Events emergency kit: *Items may change at any given wedding

Hairspray/Static Guard: Bridesmaids dresses may cling in all of the wrong places. Spray a little static guard on the inside of the dress and, BAM, all is good! These two items seem to be interchangeable. A tip that I leaned from a dancer was to spray static guard or hairspray on the bottoms of the shoes (that don’t have treads on them) will make the soles slip proof. I used this trick for a Mother of the Groom one time, and she was freaking out. She couldn’t believe how well this worked!

Sunscreen: Sometimes couples forget to put sunscreen on before the makeup is applied, or just in general for all of those outdoor photos. Nothing worse then a sunburn:(

Evian Spray: This is great to refresh the entire wedding party! It’s also great to touch up the makeup.  Smudges and fine lines that may appear after all of that smiling and those tears of happiness. It won’t ruin the makeup and will make you picture perfect again. (Just use a q-tip or makeup pads/sponge to correct what needs to be touched up and removed.)

Advil/Tylenol: We have both for the simple fact that each does different things to different people. (*Please note that it is in original packaging, with the date of expiry clearly visable and checked before each wedding.) We can tell you we have it, take it out of our emergency kit, but then we have to place it on a flat service, unopened container, and let you open it yourself to take the Advil/Tylenol.

After Bite: We can’t stop you from getting bit or stung from all of those pesky bugs out there, but we can definitely give you some relief with After Bite spray.

Light Bulb: For Jewish weddings it is much easier to break a light bulb then to break a glass wrapped in cloth.  “Mazel tov!” We have actually had a light bulb shatter minutes before heading down the aisle at a wedding ceremony, and had to scramble to get a replacement from cleaning staff at a venue.  Now, we carry an extra, just in case :) The list goes on and on…Chances are though, it’s in our emergency kit!

What’s in Your Emergency Kit?

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu Emergency Kit from Bottles and burbs Photo: Bottles and Burbs

Bridesmaids dresses bursting at the seams, groomsmen with bad breath, an obsession with clean hands, a bride who didn’t work in the wedding shoes, don’t worry.  We’ve got this! There hasn’t been a wedding that I have coordinated, that my Emergency Kit was not used.  It is invaluable to your couple, your wedding party and to you, as a wedding coordinator. My bag has a strap on it so it can be brought everywhere that I go with ease. It has different compartments to keep things organzied,  and has a cooling bag inside of it to keep an ice pack.  The most used items in my kit are a butane lighter and band-aids.

The butane lighter is great for lighting hard to reach candles in votive holders if the Decorator leaves before they need to be lit for guests entering the reception area, and the band-aids are great for the wedding party who haven’t worked in their wedding shoes. band aids butane lighter

 

 

 

 

 

 

 

 

Here are some uses of items in Tracey M Events emergency kit: *Items may change at any given wedding

Hairspray/Static Guard: Bridesmaids dresses may cling in all of the wrong places. Spray a little static guard on the inside of the dress and, BAM, all is good! These two items seem to be interchangeable. A tip that I leaned from a dancer was to spray static guard or hairspray on the bottoms of the shoes (that don’t have treads on them) will make the soles slip proof. I used this trick for a Mother of the Groom one time, and she was freaking out. She couldn’t believe how well this worked!

Sunscreen: Sometimes couples forget to put sunscreen on before the makeup is applied, or just in general for all of those outdoor photos. Nothing worse then a sunburn:(

Evian Spray: This is great to refresh the entire wedding party! It’s also great to touch up the makeup.  Smudges and fine lines that may appear after all of that smiling and those tears of happiness. It won’t ruin the makeup and will make you picture perfect again. (Just use a q-tip or makeup pads/sponge to correct what needs to be touched up and removed.)

Advil/Tylenol: We have both for the simple fact that each does different things to different people. (*Please note that it is in original packaging, with the date of expiry clearly visable and checked before each wedding.) We can tell you we have it, take it out of our emergency kit, but then we have to place it on a flat service, unopened container, and let you open it yourself to take the Advil/Tylenol.

After Bite: We can’t stop you from getting bit or stung from all of those pesky bugs out there, but we can definitely give you some relief with After Bite spray.

Light Bulb: For Jewish weddings it is much easier to break a light bulb then to break a glass wrapped in cloth.  “Mazel tov!” We have actually had a light bulb shatter minutes before heading down the aisle at a wedding ceremony, and had to scramble to get a replacement from cleaning staff at a venue.  Now, we carry an extra, just in case :) The list goes on and on…Chances are though, it’s in our emergency kit!

Keeping Your Sanity During Wedding Season

www.wpic.ca

Photo:
www.avenue-photo.com

 

By: Tracey Manailescu

shutterstock_233116015 (2)

Typically wedding season is at it’s best from May-October.  All of the months meeting with clients and vendors prepping, organizing, and planning has come to this. Hopefully you are organized, and have kept client files to keep everything in order so that you can focus on the next steps. Depending on how many clients you, and your company, have taken on for the season can really make a difference in how the next several months are going to play out for you.

Some things that I have learned over the years:

You Are Not Alone. Since you are WPIC certified (you’re not?  Hmmm. What are you waiting for?) you have access to over 5000 wedding professionals in your WPIC Alumni Association from all over the world who have been there, and done that.  Ask questions, ask for advice.  Get together for coffee, or attend a WPIC get together (they always have professional development in mind). Find out what has worked best with your peers in similar situations. Need another assistant at the wedding? Well then you know where to go.

Some of the most caring and compassionate people that I have ever met, are in my WPIC family. Thank you for being there to listen, to offer tips, teach me new ways of doing things,  and to show support.  It’s an incredible feeling to know that you have my back.

Life doesn’t stand still for anyone. My biggest regret to date, is how much time I missed with my daughter when she was little before she went to school.  I was too busy focusing on clients, their weddings, and the growth of WPIC.  I can’t go back in time to fix this, but I can certainly make sure that I don’t make the same mistakes again. There is nothing more important to me than my family.  Nothing. Everything I do, and every decison that I make, is with them in mind.

As wedding professionals, we are invited to so many different events, grand openings, FAM trips, vendor appreciation nights, dinners and conferences etc.  While I consider myself extremely fortunate (believe me, I really do), there has to be a time to stop and think about is this something that I need to go to,or be a part of,  instead of just want to? That is why I made the decison to only take on what I can handle.  For me, I will only take on 2-3 wedding clients a year.  This way my couples are getting the best of me with my time and energy, and in return, I  am giving them the best that I can, too.

smell the roses

Stop and Smell the Roses: Take time to just breathe, and take in the beauty all around you. Lilacs are out in full force right now. They are my absolute hands down, favourite smelling flower in the world! I was driving to work last week and literally pulled over, and got out of my car to walk up and smell them on someone’s front lawn. It sounds so cheesy but it put a huge smile on my face.

When is the last time you went to the gym, went to a movie, went for a girls night out, had coffee with a friend, or went on a date night with your better half?  If you are just too busy, then maybe it’s time to re-evaluate, and think about your priorities.

Get Better Organizational Systems: There are so many great apps, calendars, programs and sytems to make your life easier. (Remember to keep your receipts, and claim the expenses on your taxes.) They make your work life easier and better for your clients. Need skills in a specific area?  There are so many webinars, seminars, self-help books, night classes and online classes available to you. Ask around, or just google it!

Photo from: The Inspired Room

Photo from: The Inspired Room

Make Your Office Space Yours: Make your office space yours, by making it visually appealing to you. Buy a new desk, chair, computer or shelving units that suit your style. Get some new file folders, binders, pens. Love that new blinged out tape dispenser and pair of scissors? Get them.  When things are organized around you, its proven that you feel more relaxed and calm.

It can be as simple as decluttering. Clean out your office space.  I just did this. How much crap can one person have? It’s kind of embarrassing to think of all of the things I had in my drawers and shelves that I thought I needed at the time. (I threw away 3 garbage bags, by the way.) I am amazed at how much more room I have and how much cleaner it looks. I had a row of outdated photos in frames on top of my desk that eerily reminded me of my grandmother’s house. What the hell was I thinking? We have had our office for 5 years, and I haven’t changed them up.

I went to Indigo last week and got so wrapped up in all of the amazing stuff that was available.  It took me 2o minutes to decide on a mug and a journal.  For real!  There are so many choices to make your space your own.

time management

Time Management: This is a biggie.  You know all of that time that gets wasted when you start surfing Pinterest and instagram or Facebook? Why not dedicate certain amounts of time to social media, writing blogs, researching vendors, working on client files, etc? You will be amazed at how blocking off time during your day for certain activities helps keep you on track. I am always so surprised when I see how much time I have spent looking at pretty table tops, florals and ideas for weddings when I don’t keep track of it. Ughhh…

I hope you all have a FABULOUS wedding season!

Do you have any tips and tricks that have worked for you over the years?  Please share in the comments section below.

WPIC Alumni Winners of 2015 Canadian Event Industry & Readers’ Choice Awards!

CSE star awards

Congratulations to our talented Alumni!

The Canadian Event Industry Awards are celebrating their 19th year.  This year’s winners were announced live at the Star Awards Gala on April 16, 2015 at Daniels Spectrum in Toronto. Winners were selected from hundreds of submitted entries and judged by a panel of 21 industry experts from across North America.

Canadian Event Industry Award Winners:

Best Entertainment Production
A2D2 Inc., Toronto, ON

Best Wedding Creative
RSVP Event Design, Saskatoon, SK

Best Wedding Over $75,000
Julianne Young Weddings Inc., Calgary, AB

Wedding Professional of the Year
Arthur Kerekes, Fusion Events, Toronto, ON

 

Readers’ Choice Award Winners:

Favorite Event DJ
Sam Flemming, Evolved Entertainment

Favorite Event Entertainer
Arthur Kerekes, Fusion Events

Favorite Event Venue
Jennifer Prince, AGO Art Gallery of Ontario

Five Lessons Learned in My First WPIC Certified Year

poonam

 

 

 

 

 

 

By: Poonam Saini, WPICC of P.S. Eventful

Five Lessons Learned in My First WPIC Certified Year

When I decided to become a wedding planner, there was one thing I knew for certain: I need to be certified. After all, you wouldn’t call yourself a lawyer without receiving a LL.B. right? To me, a WPIC certification meant necessary credibility and invaluable education.

Last June (2014), I took the plunge and dedicated 22+ hours in one weekend (or three months via correspondence) to begin my journey to becoming a Certified Wedding Planner. The hours may sound daunting at first, but in actuality one weekend (and two weeks afterwards) is hardly a tough commitment to make in gaining your WPIC certification. As I look back, it was the best decision I made to start my career as a Wedding Planner.

 

www.wpic.ca

 

 

 

 

 

 

The five lessons I’ve learned in my first year as a WPIC Alumni:

1) Utilize the WPIC Alumni Boards
Aside from giving you a certificate, WPIC also gives you a priceless tool to utilize as an alumnus: the boards! This is a forum exclusive to alumni members where you can seek advice, connect with fellow planners, and find volunteer/paid positions. As soon as I became part of the alumni I spent HOURS reading old threads which allowed me to gain tons of insight into the world of wedding planning (stuff you just can’t find in a textbook!).

2) Volunteer with WPIC Alumni
Everyone has to start somewhere…and chances are you may not have a paid opportunity as soon as you obtain your WPIC certification. Before seeking my own clients, I decided to volunteer with two fellow planners. The allowed me to get a first-hand look at what exactly the role of a wedding planner entails (and ease my nerves!). Volunteering was incredible because it allowed me to build a relationship with fellow planners who now hire me for paid positions.

never stop learning

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3) Education is Key
As a wedding planner, you wear many hats. You need to constantly educate yourself on things such as wedding trends, what flowers are in season, types of invitation paper, wedding dress designers…the list goes on and on and on! There’s tons of webinars, conferences, networking events, etc. to keep yourself in the loop so be sure to stay educated! (My particular favorite this past year has been The Wedding Professionals Workshop where I was inspired by the incredible Diann Valentine).

4) Stay within Industry Standards
If you’re not already a wedding planner, you’ll soon learn the value of the hours you dedicate to the business and the time you take to grow your skills. Don’t undermine the wedding planning industry by charging less than industry standards. It’s easy to feel the need to make a few quick bucks, but in the long run, you’re doing a disfavor to yourself and the rest of us planners.

5) Know Yourself
As a wedding planner, you have to be able to sell YOURSELF. And in order to do that, you better know what you’re selling! Be aware of your weaknesses, but highlight your strengths. For example, don’t call yourself a wedding stylist if you’re weak in design! It’s a small industry and your reputation counts. You are your own brand after all.

Seriously Helpful Tools for Selecting Your Business Name

 

www.weddingprocourses.com

Photo: www.avenue-photo.com

By: Tracey Manailescu

Selecting your business name may be one of the hardest things a start up company will do. Whatever you choose, it needs to invoke a feeling within yourself and others, and be able to attract the right clients to your service. We are talking about weddings, of course, but it really can apply to any business. This name will be associated with you in the business world so make it a good fit.

Whats-in-a-Nme

Who Is Target Market? What type of couples are you trying to attract? Who do you want to work with? Budget, high-end, DIY, second marriages, LGBT, romantic, celebrities, etc. Think of 2-3 words that relate to your target market. What nouns and adjectives will best describe your target market?

Ask for Opinions from Friends, Family and Industry Peers: Your family and friends know you best. Ask them what words come to mind when they think of you and what type of clients they think you would work best with.

Is the Name Easy to Remember and Easy to Spell? Will people be able to remember your business name after hearing it? Will they be able to quickly search for it online without thinking twice? If it’s difficult to spell or in another language, then it may put a barrier in your way. Is it similar to another company’s name? If so, then it may just give the other company a leg up in a search. Is it a spin on spelling? FlowerZ, WeddingsZ may put you at a disadvantage right away.

All of the Good Names are Taken: Wrong. Stop being lazy and start being creative. Did you know that there are approximately 1,025,109 words in the English language? There is no need to make your name similar to someone else’s. Here is a great website specifically for finding “Adjectives Describing People and Personal Qualities Vocabulary Word List”: enchantedlearning.com  I love this!

 

Good-Name-Bad-Name

Hire a Copywriter: Seriously. There are companies that do this for a living, and it doesn’t have to be only for big corporations. You can work with them to get the right name for your company that invokes what you are trying to accomplish.

Availability? Check social media, domain searches, registries, look for both .ca or .com or wherever it is that you live in the world. A thesaurus can help out when there is another name that you love, but is too similar to someone else in the same industry. Did you know that there are some companies that will help you search for domain names based off of keywords that you select, and they are FREE?

Namemesh.com  dotomator.com  unique-names.com

Good luck! Do you have any other tips or suggestions? Please share below.