By: Tracey Manailescu
Selecting your business name may be one of the hardest things a start up company will do. Whatever you choose, it needs to invoke a feeling within yourself and others, and be able to attract the right clients to your service. We are talking about weddings, of course, but it really can apply to any business. This name will be associated with you in the business world so make it a good fit.
Who Is Target Market? What type of couples are you trying to attract? Who do you want to work with? Budget, high-end, DIY, second marriages, LGBT, romantic, celebrities, etc. Think of 2-3 words that relate to your target market. What nouns and adjectives will best describe your target market?
Ask for Opinions from Friends, Family and Industry Peers: Your family and friends know you best. Ask them what words come to mind when they think of you and what type of clients they think you would work best with.
Is the Name Easy to Remember and Easy to Spell? Will people be able to remember your business name after hearing it? Will they be able to quickly search for it online without thinking twice? If it’s difficult to spell or in another language, then it may put a barrier in your way. Is it similar to another company’s name? If so, then it may just give the other company a leg up in a search. Is it a spin on spelling? FlowerZ, WeddingsZ may put you at a disadvantage right away.
All of the Good Names are Taken: Wrong. Stop being lazy and start being creative. Did you know that there are approximately 1,025,109 words in the English language? There is no need to make your name similar to someone else’s. Here is a great website specifically for finding “Adjectives Describing People and Personal Qualities Vocabulary Word List”: enchantedlearning.com I love this!
Hire a Copywriter: Seriously. There are companies that do this for a living, and it doesn’t have to be only for big corporations. You can work with them to get the right name for your company that invokes what you are trying to accomplish.
Availability? Check social media, domain searches, registries, look for both .ca or .com or wherever it is that you live in the world. A thesaurus can help out when there is another name that you love, but is too similar to someone else in the same industry. Did you know that there are some companies that will help you search for domain names based off of keywords that you select, and they are FREE?
Good luck! Do you have any other tips or suggestions? Please share below.